Real Brokerage Launches HeyLeo, AI-Powered Voice-Interactive Home Search Platform

Real Brokerage Enters Home Search Market with AI Innovation

Real Brokerage Inc (NASDAQ:REAX) made a significant leap into the home search market with the launch of HeyLeo, an AI-powered voice-interactive concierge that promises to revolutionize how consumers find their ideal homes. The announcement, made at the company's annual RISE 2025 agent conference, sent the stock up 2.3% as investors responded positively to this technological advancement 1

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Built on Real's proprietary reZEN platform, HeyLeo represents the company's strategic move beyond traditional real estate brokerage services into consumer-facing technology solutions. The platform is now available in beta across key markets in 20 states through HeyLeo.com 2

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Conversational Search Experience Replaces Traditional Filters

Unlike conventional home search platforms that rely on extensive filtering systems, HeyLeo enables users to interact through voice commands or natural text conversations. The system begins with simple greetings and guides potential buyers through personalized discovery journeys by asking contextual questions about their living situation, preferences, and deal-breakers 2

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The AI assistant can handle highly specific property-level inquiries, such as flooring types, bedroom configurations, recent renovations, and neighborhood amenities. Beyond basic search functionality, HeyLeo serves as a comprehensive home search companion, providing guidance on topics ranging from flooring comparisons to pool maintenance costs 2

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Agent-Centric Design Maintains Human Connection

While leveraging advanced AI capabilities, HeyLeo was specifically designed to keep real estate agents at the center of client relationships. The platform offers agents several personalization features, including the ability to upload their own voice for brand consistency, access to personalized URLs with branded profiles, and QR codes for individual listings 1

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Agents can monitor and manage conversations in real-time, taking over interactions when appropriate to engage directly with clients. The system also facilitates next steps in the home buying process, such as scheduling property tours or initiating mortgage pre-approvals through One Real Mortgage 2

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Technical Foundation and Market Integration

HeyLeo's intelligence draws from Real's enriched listing data sourced directly from MLS feeds across key U.S. markets. The platform incorporates assets from Real's July acquisition of Flyhomes' consumer search portal, enhancing its data capabilities and search accuracy 2

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According to CEO Tamir Poleg, the launch represents more than just improved search functionality. "We're not just launching a better search tool or a better home search experience, we're redefining how people experience real estate," he stated, emphasizing the platform's role in transforming the entire real estate journey 1

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