4 Sources
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OpenAI and Anthropic Have a New Threat to Worry About -- and It Isn't China
A little-known American AI startup is looking to steal frontier AI companies' bread and butter by letting enterprise customers build their own custom AI models. OpenAI's and Anthropic's business models largely revolve around selling AI to business customers, via APIs and enterprise subscriptions.
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Scoop: A powerful new model from startup Reflection is set to shake up the AI race
Why it matters: The marriage of an American open-weight model and Nvidia GPUs would give individuals and companies a new, cheaper alternative to Anthropic, OpenAI and Google. Open models, designed to compete with Chinese rivals, can be harder to monitor and regulate than the Big Three so-called
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Reflection AI unveils its first open model, Beam. Could it be the America's best chance to compete with China? | Fortune
The U.S. has a new horse in the race to build the best open-source AI model, a competition China is currently dominating, with popular models such as Kimi K3 from Moonshot and DeepSeek's V4. Reflection, a New York City-based AI company, today unveiled its first model, called Beam. It "advances the
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America's Answer to DeepSeek Arrives
Reflection's first AI model is not expected to match the performance of the best systems from OpenAI, Anthropic or Google, according to Axios, the usually well-informed US newsletter. However, it should be on a par with the leading open-weight models from China and at the same time be good enough
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Reflection AI, founded by former Google DeepMind researchers, launched Beam, its first open-weight AI model designed to compete with China's leading systems. Backed by $800 million from Nvidia and massive compute partnerships totaling over $7 billion with SpaceX and Nebius, the startup is building an AI factory to help enterprises create proprietary AI systems without relying on OpenAI or Anthropic.
Reflection AI has unveiled Beam, its first open-weight AI model, marking a significant move in America's effort to compete with China in the open model AI race
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. Founded in March 2024 by former Google DeepMind researchers Misha Laskin and Ioannis Antonoglou, the New York-based startup is positioning Beam as an alternative to OpenAI and Anthropic's closed systems while challenging Chinese dominance in open-weight models1
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. The company achieved benchmark scores similar to Z.ai's GLM-5.2, a Beijing-based model released in July3
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Source: Fortune
Reflection AI has secured substantial infrastructure backing to support its ambitions. Nvidia invested approximately $800 million in the startup as of March, giving Reflection a $25 billion valuation
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. The company signed a multiyear partnership with SpaceX in June, agreeing to pay $150 million per month—totaling $6.3 billion—for compute generated by Nvidia GB300 chips at the Colossus 2 data center in Tennessee1
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. In July, Reflection added another $1 billion compute deal via cloud provider Nebius3
. These compute partnerships provide the firepower needed to train increasingly sophisticated models and support the company's vision of an AI factory.
Source: Market Screener
Reflection AI's ultimate goal extends beyond releasing individual models. The startup is pioneering what it calls an AI factory—software that enables businesses to build custom AI models using their own proprietary data, dedicated computing infrastructure, and Reflection's open-weight AI model
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. CEO Misha Laskin explained the strategic importance: "Today the best open models are coming out of China. And as a result, global AI adoption is actually very much being built on top of Chinese models, including [by] American companies"1
. The AI factory concept addresses concerns about data security and cost-efficiency that make enterprise subscriptions to ChatGPT or Claude less appealing to certain institutions2
. Hedge funds and trading firms have shown particular interest in building proprietary AI systems using their highly guarded data2
.Reflection positions Beam as a "workhorse" for enterprises, the public sector, and developers
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. The company claims Beam is three to four times more efficient than rival open models from Western companies3
. "Through high-compute reinforcement learning, we were able to make Beam extremely efficient at reasoning—delivering competitive performance on coding and agentic tasks at a fraction of the token cost and inference time compute," Reflection stated3
. While Beam is not expected to match the most cutting-edge systems from OpenAI, Anthropic, or Google initially, it aims to be competitive with top Chinese open-weight models from DeepSeek and others2
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. Combining a capable open model with high-quality company data can yield results rivaling expensive frontier AI systems for certain tasks2
.The launch addresses a critical gap in the geopolitical balance in open-AI. Chinese models like DeepSeek's V4 and Moonshot's Kimi K3 have dominated the open-weight landscape, creating security concerns for Western enterprises
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. Most major U.S. companies hesitate to hand sensitive customer information to AI developers with direct ties to the Chinese Communist Party1
. Reflection aims to fill that void by providing a Western alternative that offers similar capabilities without the geopolitical risks2
. The startup has already begun testing its concept through a sovereign AI factory partnership with Shinsegae Group in South Korea and signed partnerships to supply models to the U.S. Department of Energy and Department of War in May2
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Source: Axios
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The AI factory concept aligns closely with Nvidia CEO Jensen Huang's long-held vision of combining computing hardware with open-source models, allowing enterprises to retain ownership of their data
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. For Nvidia, Reflection's success could create substantial demand for chips, as each new open model requires significant computing infrastructure4
. Huang has been strongly supportive of Reflection's move toward building a top open system, according to reports from The Wall Street Journal and The Information2
. Top AI users in Western business and government, such as banks or the Pentagon, balk at using highly capable Chinese models due to security risks—creating the market opportunity Reflection is targeting2
.Reflection's entry threatens the business models of OpenAI and Anthropic, which largely revolve around selling AI to business customers via APIs and enterprise subscriptions
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. OpenAI CFO Sarah Friar told investors in August that the majority of the company's revenue now comes from enterprise customers, reversing a previous 60/40 split favoring individual users1
. Anthropic reported having more than 500 business customers spending over $1 million annually on API usage or Claude subscriptions in February1
. A leaked IPO prospectus revealed one-quarter of Anthropic's revenue last year came from just two customers1
. The growing excitement around open models is likely to force both companies to focus less on building new systems and more on making existing products affordable and accessible, especially as they inch closer to their stock market debuts1
.Reflection's launch is part of a broader movement. Sources indicate Beam will be joined by other open-weight models from Western players this month, bringing a new competitive dimension to the AI race
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. The most comparable Western company may be Thinking Machines Lab, founded by OpenAI's former CTO Mira Murati, which unveiled its first model, Inkling, in July3
. Nvidia also makes an open model called Nemotron, currently the top-ranked U.S.-based model on OpenRouter's leaderboard at number six3
. When filtering by open models, the top positions are dominated by Chinese companies including DeepSeek, Z.ai, Xiaomi, and Tencent3
. Reflection is already training its next, larger model, signaling continued investment in advancing Western capabilities in open-weight AI3
.Summarized by
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