7 Sources
[1]
Samsung India Launches 2026 Range of Bespoke AI Appliances Designed to be Your True Home Companion - Samsung Newsroom India
Family Hub Refrigerator with AI Vision built with Google Gemini introduces contextual AI experiences Bespoke AI WindFree™ Pro Air Conditioner expands Samsung's AI Home ecosystem New Infinite 1-Way Cassette AC with WindFree™ offers AI-powered comfort and energy saving Samsung India today launched
[2]
Samsung Launches Its New Range of Bespoke Home Appliances in India: Prices
* Samsung's new refrigerator now ships with Now Brief * Samsung's new Cassette AC features mood lighting * Samsung will soon release more features via an OTA update Samsung India hosted 'The Brief' technical seminar on Wednesday in Gurugram. During the event, the South Korean tech giant
[3]
AI in Indian homes: Samsung sees 30% growth in SmartThings users, makes Knox its security pitch
Samsung sees significant growth in its Indian SmartThings user base. Consumers are increasingly adopting AI-enabled appliances for home management. Energy saving and elderly care are key AI use cases emerging now. Premiumisation trends are driving AI integration into higher-end products. Security
[4]
Samsung 2026 Bespoke AI Family Hub Refrigerator, WindFree Pro and Infinite 1-Way Cassette ACs launched in India
Samsung India today launched its 2026 Bespoke AI appliances lineup in India. At 'The Brief Gurugram', Samsung demonstrated how AI connects climate control, laundry, living room, and kitchen appliances through the SmartThings platform. The lineup combines AI-powered appliances with connected
[5]
Samsung Brings Gemini AI to Family Hub Fridge, Launches New Bespoke ACs in India
Samsung expanded its AI-powered home appliance portfolio in India with its 2026 Bespoke AI lineup. The company unveiled the new range during 'The Brief Gurugram' event, bringing artificial intelligence, connected controls and personalised automation across refrigerators and air
[6]
How Samsung is Bringing Google Gemini to Smart Refrigerators, ACs
The result is a smart home where AI has a direct role in food management, cooling, energy use and daily household tasks. Samsung's latest appliances show how that shift now reaches products that once relied on simple controls and fixed functions. Google Gemini improves food recognition and
[7]
Samsung's 2026 AI home experience is about appliances that understand how you live
Samsung's idea of a smart home is changing. The company no longer wants connected appliances to simply respond to commands. It wants them to understand your routines, work with other devices and take care of some everyday tasks while helping manage energy consumption. At Samsung India's 'The Brief'
Share
Copy Link
Samsung India unveiled its 2026 Bespoke AI appliances lineup at The Brief Gurugram, integrating Google Gemini into its Family Hub Refrigerator and expanding its smart home ecosystem with AI-powered WindFree ACs. The company reports 30% growth in SmartThings users as AI appliances now account for every second Samsung appliance sold in India.

Samsung India launched its 2026 Bespoke AI appliances lineup at The Brief Gurugram, positioning artificial intelligence as the connective thread across its smart home ecosystem
1
2
. The launch centers on three flagship products: the Family Hub Refrigerator with AI Vision built with Google Gemini starting at Rs. 4,00,690, the Bespoke AI WindFree Pro Air Conditioner priced at Rs. 69,990, and the Infinite 1-Way Cassette AC beginning at Rs. 1,60,0002
4
. Samsung's SmartThings platform serves as the central nervous system, linking climate control, laundry, kitchen, and living room devices into an interconnected AI-driven home ecosystem capable of learning habits, automating tasks, and optimizing energy consumption1
4
.JB Park, President and CEO of Samsung Southwest Asia, emphasized the company's vision: "Our 2026 Bespoke AI range is designed to understand diverse lifestyles so that they become your AI Home Companion to deliver real-world convenience"
1
. The strategy appears to be working—every second Samsung appliance sold in India today is a Bespoke AI appliance, and the company's SmartThings monthly active user base in India has grown 30% over the past year to 6.9 million users3
. With 33.15 million registered SmartThings users, India now ranks as Samsung's third-largest market globally for the platform3
.The Family Hub Refrigerator with AI Vision represents Samsung's most ambitious integration of AI-powered home devices yet
5
. Built with Google Gemini, the 32-inch touchscreen refrigerator uses contextual AI experiences to identify food items through its built-in camera, manage use-by dates, and recommend recipes based on available ingredients2
4
. The Video-to-Recipe feature allows users to watch cooking instructions directly on the refrigerator's display after selecting a dish recommendation2
5
.The AI Food Manager works continuously, tracking groceries as they enter and exit the refrigerator while the AI Vision camera monitors inventory
2
4
. Samsung has localized the experience with Family Care and Pet Care features that display activity metrics from connected devices, showing how many steps family members or pets have taken throughout the day2
4
. The Now Brief feature provides personalized daily updates including schedules, weather information, and family care alerts, while integration between SmartThings and Samsung Health enables calorie-aware meal planning1
4
.Both the Bespoke AI WindFree Pro Air Conditioner and Infinite 1-Way Cassette AC feature AI Energy Mode, which Samsung claims can reduce energy consumption by up to 30%
1
2
5
. The Infinite 1-Way Cassette AC delivers draft-free cooling through 23,000 micro-holes and comes in 3.5kW, 5.2kW, and 7.1kW cooling capacities1
4
. The cassette model includes a customizable light bar offering three lighting modes—warm or cool—controlled via the SmartThings platform, with an ambient light sensor that automatically adjusts mood lighting intensity based on room conditions2
.The Bespoke AI WindFree Pro Air Conditioner adds PM1.0 purification for superior air quality alongside AI-enabled controls and scalable climate management through SmartThings and Home Appliance Remote Management
1
4
. The Wearable Good Sleep feature integrates with Galaxy Wearables to adjust AC settings based on individual sleep patterns tracked by wearable devices, while Triple Motion Wings provide precise airflow control1
4
. According to Samsung, its SmartThings AI Energy Mode contributed to more than 3,213 MWh of energy savings across Southwest Asia over the past year3
.Related Stories
The SmartThings platform has evolved from a simple connectivity app into a comprehensive management system for Samsung's AI appliances
3
. Ghufran Alam, Vice President and Head of Digital Appliances at Samsung India, told ET AI: "It is not just a feel-good kind of factor that we are having AI on a refrigerator. They are using it now"3
. The AI Home screen, built into select devices, provides a central interface for managing appliances, viewing real-time insights, and accessing entertainment and family communication features1
4
.The upgraded Bixby voice assistant now supports Voice ID, which recognizes individual users and personalizes their experience through voice commands
1
4
. Samsung Knox security provides multi-layered protection across connected devices, while the company's software update service via SmartThings now offers 7 years of updates through OTA updates, ensuring long-term value and device longevity1
4
. The number of newly connected appliances in 2025 was nine times higher than in 2022, while the share of connected devices in South Asia has risen from 2% in 2022 to 13% in 20263
.Samsung's AI push coincides with premiumization trends in India's appliance market
3
. Consumers are increasingly moving from high-capacity top-mounted refrigerators to side-by-side models, with the premium segment growing faster than entry-level categories3
. AI Energy currently ranks among the biggest use cases for connected appliances in India, with consumers actively using AI-enabled features in refrigerators, ACs, and washing machines to manage power consumption3
. Elderly care alerts are emerging as another significant application, with SmartThings Family Care sending notifications when unusual inactivity is detected at scheduled times1
4
.The Bespoke AI Laundry Combo uses AI Wash & Dry to detect fabric types and adjust washing and drying cycles accordingly, with a specialized Pet Care Wash Cycle for cleaning pet accessories
4
. Across Southwest Asia, up to two million Samsung appliances now deliver connected experiences3
. The company structures its offering around four pillars: AI Understands You, AI Adapts to You, AI Connects Your Home, and AI Cares for You—emphasizing that technology should adapt to lifestyles rather than forcing users to change their habits1
5
. All products are available through authorized channel partners nationwide4
5
.Summarized by
Navi
[3]
[4]
[5]