Samsung deploys ChatGPT Enterprise and Codex globally in major OpenAI partnership expansion

Samsung adopts ChatGPT Enterprise in major workforce transformation

Samsung Electronics has initiated a comprehensive deployment of ChatGPT Enterprise and Codex across its global workforce, establishing one of the most significant enterprise agreements OpenAI has secured with any company worldwide 1

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. The Samsung OpenAI partnership covers all Samsung Electronics employees in South Korea and staff within the Device eXperience (DX) division globally, positioning the tech giant among OpenAI's largest enterprise customers 2

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This deployment represents a dramatic shift for Samsung, which previously banned generative AI tools in 2023 after employees inadvertently leaked proprietary code using ChatGPT 1

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. The reversal underscores how rapidly enterprise attitudes toward AI have evolved, particularly as security frameworks have matured to address data protection concerns.

Expanding OpenAI's enterprise footprint across Samsung operations

Samsung plans to embed these generative AI tools across diverse functions including software development, marketing, product design, and manufacturing to boost productivity and strengthen problem-solving capabilities 2

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. Employees will utilize ChatGPT Enterprise for various knowledge-based tasks, including information searches, document drafting, idea development, and data interpretation, while adhering to stringent company security policies 1

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ChatGPT Enterprise provides business-grade features such as data protection, user access controls, and security governance, enabling organizations to deploy AI safely and effectively within existing security frameworks 2

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. "This deployment is significant in OpenAI's history because Samsung, a global technology and manufacturing leader, is adopting AI not as a tool specific for certain teams or tasks but as a core platform to enhance the way employees work and innovate across the organization," said OpenAI Korea General Manager Kim Kyoung-hoon 2

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Codex drives coding and automation capabilities for technical and non-technical staff

Codex, OpenAI's AI coding assistant, will empower both developers and non-technical staff to create software, internal tools, websites, and automate workflows 1

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. Originally developed as a code-generation tool, Codex has evolved into a more general-purpose platform supporting both technical and non-technical tasks, enhancing developer productivity through coding, code review, and debugging while enabling non-engineering staff to translate ideas into functional tools 2

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OpenAI reported that more than 5 million people now use Codex weekly, with a nearly 800 percent increase in weekly active users in South Korea since February 1, 2026 1

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. This surge reflects growing confidence in AI-assisted development tools across both technical and business functions.

Samsung's AI transformation aligns with broader strategic initiatives

The deployment aligns with Samsung's "AX" initiative, aimed at AI transformation and announced in early June 2026 1

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. As part of this strategy, the Device eXperience (DX) division began operations of three external generative AI services on June 12, 2026, which include OpenAI's ChatGPT, Google Gemini Enterprise, and Anthropic Claude 1

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. The Device Solutions semiconductor division, previously utilizing Anthropic Claude, also opened access to ChatGPT on the same date, with plans to integrate Google Gemini Enterprise later this year 1

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Building on AI infrastructure collaboration and memory semiconductors supply

This enterprise agreement builds on a strategic partnership established in September 2025, when Samsung Electronics Chairman Lee Jae-yong and OpenAI CEO Sam Altman signed a letter of intent regarding advanced memory chip supply for OpenAI's Stargate data center initiative 1

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. Samsung has been working with OpenAI on supplying advanced memory semiconductors, critical for next-generation AI systems, demonstrating how the partnership has expanded beyond AI infrastructure to encompass workplace innovation and companywide transformation 2

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In late 2025, Samsung SDS signed a reseller partnership with OpenAI to facilitate ChatGPT Enterprise deployments for staff and to become the first Korean entity authorized to offer this service to outside businesses 1

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. This positions Samsung not just as a user but as a distributor of enterprise AI solutions in the Korean market.

Growing enterprise adoption signals shift in Korean business landscape

The deal comes amid accelerating adoption of OpenAI's enterprise offerings across Korea. Seoul National University recently began offering ChatGPT Edu free of charge to all 47,000 students, faculty, and staff as it seeks to become an AI-native campus 2

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. OpenAI has also partnered with Kakao to allow users to access ChatGPT directly on its KakaoTalk app, one of the country's most widely used messaging platforms 2

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A growing list of local companies, including LG Electronics, LG Uplus, LG CNS, Samsung SDS, Krafton, Toss, and Musinsa, are deploying ChatGPT Enterprise, OpenAI APIs, or Codex in various business operations 2

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. This wave of adoption suggests Korean enterprises are moving quickly to integrate AI capabilities as competitive necessities rather than experimental tools, with implications for productivity standards and workforce skill requirements across the region's technology sector.