SAP acquires Reltio to strengthen data management and enterprise AI capabilities

SAP eyes broader data integration with Reltio acquisition

Merger positioned to boost appeal of ERP giant's Business Data Cloud SAP is to acquire master data management and data integration specialist Reltio with the promise of helping integrate data from outside the vendor's broad application portfolio into its AI platform. The move may be aimed at boosting adoption of SAP's Business Data Cloud (BDC), a service launched in February 2025 in an alliance with data lake and AI platform vendor Databricks. It was set up to build "insight apps" that use analytics tools and AI models connected to real-time data from applications to provide insights and planning capabilities across a range of business activities. SAP argues the move will help make BDC "fully interoperable" with other stores of enterprise data to support the development of AI agents by cleansing and harmonizing data. Muhammad Alam, SAP board exec for product and engineering, said: "Acquiring [Reltio] will further improve our position as a leading business AI provider, combining SAP and non-SAP data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context." Founded in 2011, Reltio aimed to create a "cloud-native" approach to data integration and MDM. In 2024, it migrated its underlying database from a self-managed instance of wide-column database Cassandra to Spanner on Google Cloud, the distributed SQL system. Reltio customers include pharmaceuticals giant Pfizer, hotel group Radisson, and entertainment company Warner Bros. Reltio uses what it calls an AI-based entity resolution system to find and merge related records from different formats and applications into what it dubs a "golden record" of data about customers, products, suppliers, locations, and employees, for example. SAP expects to use this system to integrate data across SAP and non-SAP applications - the vendor has ERP, HR, CRM, supply chain, and procurement systems - and use that to develop AI agents. SAP has so far struggled to grab users' attention with BDC. In December, research from DSAG, the German-speaking user group, found that 83 percent of its members were only slightly familiar with BDC or not familiar with it at all. Tony Baer, principal analyst at dbInsight, said the Reltio acquisition takes data integration further than BDC does on its own. "It was a major strategy shift for SAP when it announced BDC a few years back, acknowledging that while SAP is a focal point for enterprise business data, there are other focal points as well," Baer said in an online post. "SAP's mission with BDC was first about cleaning its own house with a common 'One Domain Model' for all SAP data. And from that One Domain Model, expose as business products that can be shared with partners like Databricks, Google BigQuery, Snowflake Data Cloud, and Microsoft Fabric." While BDC was mainly about sharing SAP data externally, the Reltio move is about harmonizing data from non-SAP systems and sharing it with SAP, he said. Binoy James, SVP applications at SAP consultancy Protera, noted DSAG had found that BDC customers stuck mid-migration end up paying full cloud fees for a system they cannot use. "That line is going to haunt SAP's sales deck for a while," he said. ®

SAP To Acquire Reltio In Bid To Extend Data Management Offerings

SAP will integrate Reltio's master data management platform with the SAP Business Data Cloud, improving customers' ability to unify and cleanse data for business analytics tasks and AI agents. SAP has struck a deal to acquire Reltio, a leading provider of master data management software, in a move that SAP said will help its customers more effectively prepare their data for business analytics and AI tasks, including agentic AI. SAP said Reltio's technology will become a core component of its SAP Business Data Cloud (BDC), the company's software-as-a-service data platform used to connect and govern enterprise data. While BDC already works with both SAP application data and third-party, non-SAP data sources, SAP said the integration of Reltio will accelerate BDC's evolution to become "a fully interoperable enterprise data platform for enterprise-wide agentic AI," according to the news announcement. "Reltio is a natural fit with SAP. Acquiring them will further improve our position as a leading business AI provider, combining SAP and non-SAP data to deliver data context that business AI requires," said Muhammad Alam, member of the SAP Executive Board, SAP Product & Engineering. "AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context." Terms of the acquisition were not disclosed. The companies expect to complete the acquisition, which is subject to closing conditions and regulatory approvals, in either the second or third quarter of this year. "Joining forces with SAP presents a tremendous opportunity for us to accelerate our mission," said Reltio CEO and founder Manish Sood, in a statement. "Enterprise AI needs trusted context that is open and interoperable across the heterogeneous IT landscapes our customers run. This combination accelerates our ability to deliver Reltio as the system of context across SAP and non-SAP environments, while maintaining continuity for our customers and our partner ecosystem." Reltio, founded in 2011 and headquartered in Redwood City, Calif., says its Reltio Context Intelligence Platform harmonizes, unifies and enriches structured and unstructured data in real time, allowing systems and AI agents to act on trusted data. Reltio's software includes AI-based entity resolution capabilities that identify and merge related records from different applications and formats to create a single system of record and provide a unified view of customers, products, suppliers, locations and employees across both SAP and non-SAP applications. Other Reltio platform capabilities include data integration, data cleansing, data quality management, and compliance. SAP said the Reltio capabilities will work alongside SAP BDC applications to improve decisions, reduce integration complexity and deliver trusted, consistent data that's critical for business processes and AI use cases. Reltio also offers prebuilt, industry-specific "velocity packs" that include data models, rules, matching logic and integrations, and solutions tailored to sectors like life sciences, healthcare and financial services. While Reltio will be integrated within SAP BDC, customers will be able to purchase the Reltio Platform as a separate product or with other SAP products. The Reltio portfolio will also remain available as a standalone offering "for the foreseeable future," SAP said.

SAP To Acquire Reltio To Power Next Wave Of Enterprise AI - SAP (NYSE:SAP)

Deal Overview And Strategic Impact SAP said the deal is expected to close in the second or third quarter of 2026, pending regulatory approvals. The company did not disclose financial terms. The acquisition will enhance SAP's Business Data Cloud platform. It will help customers unify and harmonize data across SAP and non-SAP systems. As a result, businesses can better support enterprise-wide agentic AI. Reltio will also remain available as a standalone product while becoming a core part of SAP BDC. Reltio Platform And Financial Position Reltio's platform creates a single "golden record" by combining data from multiple sources. This improves data quality, consistency, and reliability for AI-driven insights. In addition, the platform supports real-time, multi-agent workflows. It also offers industry-specific solutions that reduce data fragmentation and improve decision-making. "Reltio is a natural fit with SAP," said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & Engineering. "Acquiring them will further improve our position as a leading business AI provider, combining SAP and non-SAP data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context." SAP reported cash and cash equivalents of 8.33 billion euros (about $9.61 billion) as of Dec. 31, 2025. SAP Price Action SAP shares were down 1.42% at $164.70 at the time of publication on Friday. The stock is trading at a new 52-week low, according to Benzinga Pro data. Image via Shutterstock Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.

SAP to Buy Data-Management Software Provider Reltio

SAP said it had struck an agreement to acquire U.S. data-management software provider Reltio, moving to further embed artificial intelligence in its operations. The German business-software group said the deal would provide customers with tools to unify, cleanse and harmonize their data, leveraging Reltio's platform to help organizations manage and govern structured and unstructured enterprise data. It didn't disclose financial details for the transaction, which is expected to close in the second or third quarter.