18 Sources
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Shopify CEO tells teams to consider using AI before growing headcount | TechCrunch
In a recent memo to employees, Shopify CEO Tobi Lütke made a bold policy change: teams must demonstrate why AI can't perform a job before they're permitted to ask for more headcount and resources. "Before asking for more headcount and resources, teams must demonstrate why they cannot get what they
[2]
What You Can Learn From Shopify's CEO's Memo On Workforce AI
What Shopify's CEO Gets Right - And Wrong - About Workforce AI Shopify's CEO Tobias Lütke released an internal email he'd sent to employees with the subject, "AI usage is now a baseline expectation." His enthusiastic missive implores employees to adopt AI tools "as a thought partner, deep
[3]
Shopify CEO says no new hires without proof AI can't do the job
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Shopify CEO Tobi Lütke sent a memo to employees saying that before they ask for more headcount or resources, teams must show why they "cannot get what they want done
[4]
Shopify CEO: teams must prove AI can't do a task before asking for new hires, resources
Shopify CEO Tobias Lütke released an internal memo in late March where he said, "Reflexive AI usage is now a baseline expectation at Shopify." He then shared it completely a few days later on X (formerly Twitter), saying that it's being leaked anyway, so it might as well come from him. The memo
[5]
Shopify CEO says staffers need to prove jobs can't be done by AI before asking for more headcount
Tobias Lütke, CEO of Shopify, speaks at the Collision conference in Toronto, Canada, on May 22, 2019. Shopify CEO Tobi Lutke is changing his company's approach to hiring in the age of artificial intelligence. Employees will be expected to prove why they "cannot get what they want done using AI"
[6]
Shopify CEO: justify new hires by proving AI can't do the job better
A hot potato: In another example of the impact AI is having on jobs, Shopify's CEO has issued a warning to the company's managers: show that AI can't do the job better than a human before hiring new workers. Shopify previously laid off staff after it started using generative AI to complete some
[7]
Shopify CEO says employees must prove AI can't do the job before any new hires are approved
Shopify, the popular service behind a lot of e-commerce websites, is making some big changes around AI. Most notably, teams will now need to prove a job can't be done by AI before making any new hires. This was announced in an internal memo released to the Shopify team, later shared on X by CEO
[8]
Don't ask for more staff if AI can already do the job, Shopify CEO says
Headcount will remain "flat" but AI will be prioritized over new hires The CEO of Shopify has spoken out about his affinity for artificial intelligence, and it's clear that the tech is set to play a considerable role in the company's future. Tobias Lutke's thoughts on AI had initially been leaked
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Shopify CEO Tobi Lütke: AI is now a 'fundamental expectation' for employees
Shopify CEO Tobi Lutke shared an internal memo on X on Monday that stressed the importance of using AI effectively in daily tasks. In fact, he wrote, using AI is now a "fundamental expectation" of Shopify employees. Spotify product designers are now expected to use AI tools to do all platform
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Shopify Ties AI Usage to Performance Reviews Amid 100x Productivity Surge
Tobias Lütke is bullish about AI adoption to increase productivity. Shopify CEO Tobias Lütke, in a post on X, shared an internal memo that he claimed was being leaked online. The memo, titled 'Reflexive AI usage is now a baseline expectation at Shopify', emphasised that teams seeking to increase
[11]
Shopify CEO: No new hires, unless you prove AI can't do the job
Qualaix CEO tells NewsNation the move is a great motivator for staffers (NewsNation) -- The head of Shopify, one of the world's biggest e-commerce platforms, has instructed staffers that before any new team members are added, they will need to prove the work cannot be done using artificial
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CEOs Are Telling Their Employees to Embrace AI-or Become Irrelevant
CEOs are urging their teams to embrace AI tools or otherwise be rendered obsolete -- and they're doing so publicly. First, Shopify CEO Toby Lütke published on X what was intended to be an internal memo on the necessity of employees adopting AI. He posted the lengthy directive on social media
[13]
Shopify CEO to Employees: Use AI Now
In a lengthy post on X today, Shopify CEO Tobi Lütke said that all of the company's employees must integrate AI into their jobs, and that using it will become a part of their performance reviews. That's the overwhelming message from a memo that also mandates that AI be considered before any new
[14]
'Get 100X the Work Done': Shopify CEO Tells Employees to Try AI to Get Work Done Before Asking for More Human Workers
Shopify CEO Tobi Lutke has a new hiring policy that puts AI front and center. Lutke posted a memo he sent to employees on X this week that encourages workers to use AI to accomplish tasks. He wrote that every team should "demonstrate why they cannot get what they want done using AI" before asking
[15]
Shopify CEO Tobi Lutke Says Employees Must Prove AI Can't Handle Their Tasks Before Requesting More Headcount - Shopify (NASDAQ:SHOP)
Shopify Inc. SHOP CEO Tobi Lutke has introduced a new policy requiring employees to demonstrate that their tasks cannot be accomplished using AI before requesting additional staff. What Happened: In a memo shared with staff and posted to X, formerly Twitter, on Monday, Lutke outlined a shift in
[16]
Shopify CEO Tobias Lütke: Employees Must Learn to Use AI Effectively | PYMNTS.com
Using AI is critical at a time when merchants and entrepreneurs are leveraging the technology and when Shopify is tasked with making its software the best platform on which they can develop their businesses, Lütke said in the memo. "We do this by keeping everyone cutting edge and bringing all the
[17]
AI now an 'expectation' at Shopify, will factor into performance reviews, hiring: CEO
Shopify Inc. is doubling down on artificial intelligence with a series of new policies that make the technology a "fundamental expectation" for everyone working there. A new memo released by CEO Tobi Lütke urges the Ottawa-based e-commerce software company's staff not already treating AI like a
[18]
Shopify CEO encourages staff to adopt AI tools for enhanced productivity By Investing.com
Investing.com -- Tobi Lutke, CEO of Shopify (NASDAQ:SHOP), has issued a memo to his staff encouraging the use of artificial intelligence (AI) tools as a means to enhance productivity and merchant success. In the memo, Lutke emphasized the company's mission to provide an optimal platform for the
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Shopify's CEO Tobi Lütke has issued a memo requiring teams to demonstrate why AI can't perform a job before requesting additional headcount, signaling a significant shift in the company's approach to workforce management and AI integration.

In a groundbreaking move, Shopify CEO Tobi Lütke has issued a memo mandating that teams must demonstrate why artificial intelligence (AI) cannot perform a job before requesting additional headcount or resources. This policy shift underscores the e-commerce giant's commitment to integrating AI into its core operations and signals a potential transformation in workforce management across the tech industry
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.Lütke's memo, shared publicly on social media, outlines several key points:
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The CEO emphasizes that "using AI well is a skill that needs to be carefully learned by... using it a lot," positioning AI proficiency as a critical competency for all Shopify employees
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.Lütke justifies this approach by citing Shopify's rapid growth, stating that the company has been expanding by 20% to 40% annually. He argues that employees must "improve by at least that every year just to re-qualify," and that AI tools can potentially multiply productivity by 10x
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.This strategy aligns with Shopify's focus on efficiency. Despite consistent revenue growth, the company's workforce has decreased from 11,600 in 2022 to 8,100 at the end of 2024
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.Shopify's AI-first approach reflects a broader trend in the tech industry. Other leaders, such as Klarna's CEO Sebastian Siemiatkowski, have expressed similar sentiments about AI's potential to streamline operations and reduce workforce size
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.However, this move has sparked debate among industry analysts and employees. While some praise the forward-thinking approach, others express concerns about potential job displacement and the impact on employee morale
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.The policy raises questions about the future of work in an AI-driven economy. A recent United Nations report estimates that AI could disrupt over 40% of roles globally, highlighting the urgency of addressing workforce transitions
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.Shopify's approach to integrating AI into performance reviews and making it a fundamental expectation for all employees signals a shift in how companies may evaluate and develop talent in the future
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.Related Stories
Shopify's CFO, Jeff Hoffmeister, has indicated that while the company aims to keep headcount relatively flat, employee-related costs may still vary due to factors such as higher compensation for AI engineers
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.Shopify's bold stance on AI integration represents a significant moment in the evolving relationship between technology and the workforce. As companies increasingly look to AI for efficiency gains, the tech industry and beyond will be watching closely to see how Shopify's experiment unfolds and whether it sets a new standard for workforce management in the AI era.
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