Tesla Plans Robotaxi Launch Event at Warner Bros. Studio
2 Sources
2 Sources
[1]
Tesla to unveil its robotaxi at Warner Bros. movie studio in October
The electric vehicle company is targeting a reveal of the purpose-built robotaxi on Oct. 10 at the Burbank, California, facility, the people said, asking not to be identified because the information is private. The 110-acre lot holds 29 sound stages and has hosted famous productions, from Batman movies to the television show Friends. Tesla Chief Executive Officer Elon Musk didn't respond to requests for comment. A spokesperson for Warner Bros. didn't immediately comment. Musk has been prioritizing autonomy and artificial intelligence, shifting away from Tesla's core business of selling EVs to consumers. The Austin-based company is also creating a proprietary ride-hailing app powered by a fleet of both purpose-built robotaxis and consumer cars that don't require a human driver. The CEO may give more details about the technology at the LA event. Tesla moved its headquarters to Austin in December 2021 but its design studio remains in Hawthorne, California. In 2016, Musk also used Hollywood studio space when he demonstrated Tesla's solar roof product on the set of Desperate Housewives. Tesla delayed the timing of the robotaxi event, initially scheduled for Aug. 8, due to design change requests by Musk, Bloomberg reported in July. The company also needed more time to create prototypes to demonstrate, people familiar with the matter said.
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Tesla Considers Warner Bros Studio For Highly Anticipated Robotaxi Unveiling Event: Report - Tesla (NASDAQ:TSLA)
Tesla Inc TSLA is reportedly looking to hold its robotaxi unveiling event at Warner Bros. Discovery's WBD movie studio in Burbank, California. What Happened: The news was first reported by Bloomberg, citing people familiar with the matter. The 110-acre lot has hosted famous productions such as Batman movies, the report noted. Benzinga reached out to both Tesla and Warner Bros for confirmation but is yet to receive a response. The robotaxi unveiling event was initially slated for Aug. 8. The company delayed it to Oct.10 to make a few important changes aimed at improving the robotaxi and to give itself time to prepare a "couple of other things" to showcase at the event, company CEO Elon Musk said last month. Why It Matters: Musk is currently looking to convert Tesla from an EV manufacturer to an AI and robotics company with an increased focus on developing autonomous driving technology and humanoid robots. While the unveiling event is slated for October, it is "difficult" to say when the first unsupervised Tesla robotaxi ride would be, Musk said during Tesla's second-quarter earnings call in July. However, the CEO, known for ambitious timelines, hinted at the possibility of it happening by the end of 2024. "It's difficult, obviously, my predictions on this have been overly optimistic in the past," Musk said. "...based on the current trend... you could do [it] unsupervised possibly by the end of this year. I would be shocked if we cannot do it next year." Check out more of Benzinga's Future Of Mobility coverage by following this link. Read Next: GM To Move BrightDrop Electric Vans Under The Chevrolet Brand Photo courtesy: Shutterstock Market News and Data brought to you by Benzinga APIs
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Tesla is reportedly considering Warner Bros. Studio as the venue for its highly anticipated robotaxi unveiling event. The electric vehicle maker aims to showcase its latest autonomous driving technology in a Hollywood-style setting.
Tesla's Grand Unveiling Plans
Tesla, the electric vehicle giant led by Elon Musk, is gearing up for a spectacular reveal of its latest innovation - the robotaxi. In a move that blends technology with showmanship, the company is reportedly considering hosting the launch event at Warner Bros. Studio in Burbank, California 1. This choice of venue suggests that Tesla is aiming for a Hollywood-style production to introduce its autonomous vehicle to the world.
The Robotaxi: Tesla's Next Big Thing
The robotaxi represents Tesla's ambitious foray into the realm of fully autonomous vehicles. Unlike their current offerings with advanced driver-assistance systems, the robotaxi is designed to operate without any human intervention. This development could potentially revolutionize urban transportation and reshape the ride-hailing industry 2.
Elon Musk's Vision and Promises
Tesla's CEO, Elon Musk, has been vocal about the company's autonomous driving goals for years. He has previously made bold claims about Tesla's self-driving capabilities, including the promise of a coast-to-coast autonomous trip. While some of these predictions have not materialized on schedule, the robotaxi launch event signals Tesla's continued commitment to pushing the boundaries of autonomous technology 1.
Regulatory Hurdles and Safety Concerns
As Tesla prepares to unveil its robotaxi, the company faces significant regulatory challenges. The National Highway Traffic Safety Administration (NHTSA) has been scrutinizing Tesla's Autopilot system, and the introduction of a fully autonomous vehicle is likely to invite even more regulatory attention. Safety concerns remain a top priority, as the technology must prove itself reliable in various real-world scenarios 2.
Market Impact and Industry Response
The launch of Tesla's robotaxi could have far-reaching implications for the automotive and tech industries. Competitors in both traditional automaking and ride-hailing services are closely watching Tesla's moves. The success of the robotaxi could accelerate the shift towards autonomous vehicles and potentially disrupt existing transportation models 1.
The Spectacle of Technology
By choosing Warner Bros. Studio as the potential venue, Tesla is blending the worlds of technology and entertainment. This approach aligns with Elon Musk's flair for dramatic presentations and could set a new standard for product launches in the tech industry. The event is expected to showcase not just the vehicle itself, but also demonstrate its capabilities in a controlled yet impressive environment 2.
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