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Meet the Americans dismissing AI hype and using it with ingenuity: 'The efficiencies gained out of it have been tremendous' | Fortune
Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn about the needs of potential clients. Product managers are asking AI to
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7 ways AI is being used at work by everyone from teachers to marketing professionals
One creative way Kristin Moore, a technical product manager at PERQ, a digital marketing platform for property management companies, uses AI is to help ensure she understands her colleagues' technically advanced conversations. If she's in a meeting and engineers talk through a topic in a way that
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Professionals across industries are integrating AI into daily workflows with practical results. Teachers grade 100 papers in 30 minutes instead of a week. Marketing teams analyze trade show prospects in hours rather than days. Product managers use Claude to decode technical conversations they don't understand. These real-world applications demonstrate how AI tools are boosting efficiency and productivity without replacing human judgment.
Artificial intelligence is reshaping how professionals approach their work, with AI tools delivering measurable time savings across diverse roles. From educators to marketing professionals, workers are finding creative ways to integrate AI at work into their routines, often saving hours weekly while maintaining quality and oversight
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.Kristin Moore, a technical product manager at PERQ, uses Claude, the AI assistant built by Anthropic, to bridge knowledge gaps during meetings. When engineers discuss topics beyond her technical expertise, she uploads recorded conversations and asks the AI to summarize action items. "It picks up on all of that terminology that I don't understand, and it can simplify it into something that I can consume," Moore explained. This approach to summarizing technical conversations has freed up hours of her week, allowing her to focus on strategic client needs rather than decoding jargon
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.Kyle Weimar, an elementary school teacher at Charter Schools USA, coordinates Florida's multi-tiered support system for students in the bottom 20% of performance. He uploads test scores, report cards, and health data into his district's AI tool for brainstorming interventions before meetings. When grading papers, Weimar can process 100 assignments in 30 minutes by uploading them to an AI agent with a scoring guide—a task that previously consumed a week. "Teachers are really overwhelmed with work, so any tools that we can use to make that a little bit more viable, we're really excited about using," Weimar noted. This automation enables instant student feedback while preserving his time for lesson plans and direct instruction
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Source: Fortune
Ashley Smith, head of marketing at HireQuest, a staffing company with approximately 400 franchises, built a dashboard using Claude that analyzes website traffic data and social media trends. The system identifies what followers engage with or ignore, informing franchisees how to win business. At a recent manufacturing trade show, Smith's sales team captured screenshots of target companies. She uploaded these images to an AI platform, which generated a list with company names and predicted staffing needs for the next 18 to 24 months based on press releases and stock reports. The hours saved through market trend analysis allowed Smith to spend more one-on-one time with franchisees. "AI has not replaced anything. It's only expanded what we're able to offer to our franchisees," Smith said. "It allows us to do things that, candidly, we just weren't able to deliver even as short as two years ago"
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Andrew Markle, a design leader at Georgia Pacific, uses AI for brainstorming quick visuals when modernizing brands like Brawny paper towels. His team asked AI to depict packaging variations, such as different beard lengths for the brand mascot, enabling faster review cycles and consumer response predictions. However, Markle emphasized that AI doesn't replace creative judgment: "Ultimately, we knew we were going to partner with our ad agency. We have an illustrator that's going to do the final vision." Kenneth Lynch, a special education coach in Tulsa, generates quizzes from technical manuals for students pursuing automotive work, though he remains cautious about relying on AI for psychological diagnosis guidance
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.These professionals demonstrate that enhancing productivity through AI requires balancing automation with critical oversight. While AI tools handle repetitive tasks and data processing, workers retain responsibility for quality control and strategic decisions. The efficiency gains matter most in roles facing time constraints, where workflow optimization translates directly to improved service delivery and reduced burnout. As adoption spreads, questions about maintaining critical thinking skills and managing AI hallucinations will shape how organizations integrate these technologies responsibly.
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