ZoomInfo Brings Verified GTM Data to Slack AI Through Salesforce AgentExchange Integration

ZoomInfo Updates MCP Integration on Salesforce AgentExchange

ZoomInfo has updated its Model Context Protocol integration on Salesforce's AgentExchange, the marketplace that consolidates AppExchange, Slack, and Agentforce into a unified experience for the agentic ecosystem1

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. The integration enables customers to access verified Go-To-Market data directly through Slack AI without leaving their conversations, eliminating the need to switch between multiple tools during research workflows.

The ZoomInfo MCP connects GTM.AI, ZoomInfo's headless GTM context layer, directly into Slackbot, Slack's built-in AI assistant. This integration is available to any customer whose Slack plan includes Slack AI, making verified GTM data accessible through natural-language questions typed directly into the messaging platform1

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Access to Comprehensive Company Profiles and Contact Data

Users can now query information by typing natural-language questions directly into Slackbot, such as requesting sales leaders at a specific company. The Account Research and Contact Research tools built into ZoomInfo MCP return answers grounded in ZoomInfo's verified data graph, which includes more than 100 million company profiles and 500 million professional contacts1

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. The integration also taps into organizations' connected CRM and email history where those integrations are already in place, providing real-time insights from multiple data sources.

Dennis Sevilla, Executive Vice President and Chief Marketing Officer at ZoomInfo, explained the significance: "Slack AI can now see ZoomInfo's data and access the GTM Context Graph. A rep can ask Slackbot for the sales leaders at an account and get an answer grounded in the same verified data graph running inside Salesforce Agentforce"1

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Security and Permissions Maintained Across Platforms

Access control, permissioning, and audit logging carry over from customers' existing ZoomInfo and Slack permissions, ensuring organizations maintain the same visibility into who can query what information and through which tool1

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. This approach preserves existing security frameworks while extending data access to new platforms.

Being listed on Salesforce AgentExchange positions the ZoomInfo MCP in front of customers discovering AI agents and tools across Salesforce and Slack in one centralized location. AgentExchange currently features nearly 14,000 vetted apps, agents, sub-agents, tools, integrations, and experts designed to help customers solve business challenges faster1

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Expanding GTM Workflows Through AI Agent Integrations

GTM.AI serves as ZoomInfo's API and Model Context Protocol home for AI agents, powering integrations across multiple platforms including Microsoft Copilot, Claude, Perplexity, and ChatGPT1

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. This multi-platform approach positions ZoomInfo's verified GTM data at the center of GTM workflows across various AI assistants and productivity tools, enabling sales, marketing, and customer success teams to access critical business intelligence wherever they work.