Adobe Stock Falls as Morgan Stanley Downgrades on AI Risks and Execution Concerns
Morgan Stanley downgraded Adobe to Underweight and slashed its price target from $365 to $240, citing AI risks and multiple strategic transitions. The stock fell 2.27% to $229.41, already trading below the new target, as the firm pointed to generative AI substitution threats, a shift to freemium models, and simultaneous leadership changes that complicate the company's path forward.