ChatGPT ads arrive for free users as OpenAI tests new revenue model amid industry scrutiny
OpenAI has begun testing ads in ChatGPT for free and Go subscription users in the US, marking a major shift in its business model. The move drew immediate criticism from rival Anthropic, which aired Super Bowl commercials mocking AI advertising. While OpenAI promises ads won't influence responses or compromise privacy, consumer research shows 83% of users will tolerate ads for free access.