Fora reaches unicorn status with $60M Series D, betting AI will empower travel agents not replace them
Travel agency platform Fora has raised $60 million in Series D funding at a $1 billion valuation, led by Forerunner and Tactile Ventures. The company, founded in 2021, has signed up 15,000 travel advisors who have booked over $3 billion in travel. Fora is investing heavily in Via, an AI assistant that handles administrative tasks while human advisors focus on building client relationships—a clear augment-not-replace strategy in an industry many predicted AI would eliminate.