Whatnot Raises $545 Million in Record Live Commerce Funding Round, Valuation Hits $20 Billion
Whatnot has secured $545 million in Series G funding, the largest round ever in live commerce, pushing its valuation to $20 billion. The livestream marketplace will use the capital to expand AI tools for sellers, strengthen trust and safety, and enter new markets as competition from TikTok Shop and Amazon Live intensifies.