Adobe Unveils AI-Powered Generative Media Tool for Premiere Pro and After Effects
Adobe introduced its Generative Media Tool for Premiere Pro, enabling editors to generate video, sound effects, and music directly in the timeline. The update integrates Adobe Firefly, Google Veo, Runway, Luma, and Kling models. After Effects gains an AI Assistant for motion designers, while Premiere receives an Emmy Award for 35 years of innovation.