Adobe Premiere Pro gets AI tools that track objects 20x faster and streamline editing workflow

Adobe Premiere Pro Introduces AI-Powered Object Mask for Faster Video Editing

Adobe has announced significant updates for Adobe Premiere Pro and After Effects, unveiling AI-powered video editing tools designed to accelerate workflows for creative professionals. The centerpiece of these new capabilities for Premiere Pro is an Object Mask feature that leverages AI tools to simplify the complex task of selecting and tracking moving subjects in video footage1

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. Users can now hover over any person or object in their video clips and click to generate a mask overlay in seconds, eliminating the tedious manual work of drawing around subjects with pen or shape tools3

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. After making the initial selection, editors retain full creative control through fast lasso and rectangular editing tools, along with feathering and resizing controls to fine-tune the result3

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On-Device AI Model Prioritizes User Privacy and Local Processing

Adobe emphasized that the Object Mask feature runs on an on-device AI model developed in-house, with all processing occurring locally on the user's computer1

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. This approach to local processing means users can generate masks without sending footage to the cloud, resulting in faster performance while maintaining project privacy3

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. The company reinforced its commitment to user privacy by stating it does not use customer activities and data to train its AI models2

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. This stance addresses growing concerns among creative professionals about how their work might be used in AI training datasets.

Shape Mask Tool Delivers 20x Performance Boost for Object Selection and Tracking

Beyond the new Object Mask capability, Adobe upgraded its existing Shape Mask tool with substantial performance improvements. The redesigned Ellipse, Rectangle, and Pen masks can now be generated directly from the toolbar with refined controls for more precise movement and adjustments1

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. Most notably, these updated masks can now track objects in video clips 20 times faster than their predecessors4

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, dramatically reducing wait times and allowing editors to streamline editing workflow without constantly monitoring progress bars1

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Adobe Firefly Boards Integration Connects Ideation to Execution

The updates also strengthen Adobe Firefly Boards integration with Premiere Pro, enabling seamless transitions between creative planning and direct execution5

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. Adobe Firefly, the company's AI-powered digital canvas platform, now allows professionals to easily import media from Firefly Boards directly into Premiere1

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. More significantly, Premiere Pro can now connect with the Adobe Firefly app to access AI models from multiple providers including Google, OpenAI, Runway, and Adobe itself5

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. This integration gives editors access to tools for design, imaging, video, audio, and motion graphics creation without switching between applications, making the post-production workflow more seamless5

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Adobe Stock Integration and Updates for After Effects

Adobe Stock is now fully integrated within Premiere Pro, allowing professionals to browse, preview, and import from more than 52 million clips directly within the platform5

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. The updates for After Effects focus on enhancing 3D capabilities and graphics work. The visual effects software now supports SVG file import, commonly used in Illustrator, enabling users to import Scalable Vector Graphics (SVG) as native shape layers while preserving editable gradients and transparency5

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. After Effects also introduces 3D parametric meshes consisting of cubes, spheres, cylinders, cones, toris, and planes for building graphics and photorealistic objects1

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. Adobe is upgrading these meshes with new spot and parallel shadows, plus access to more than 1,300 free Substance 3D materials that can be applied to create realistic motion graphics5

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. These new capabilities for Premiere Pro and After Effects are rolling out this week with the 26.0 update via the Creative Cloud app3

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. Timed with the Sundance Film Festival, Adobe cited the annual Sundance Institute survey showing that 85 percent of this year's entrants used Creative Cloud applications5

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. "We're thrilled to see so many filmmakers creating their stories with Adobe's industry-leading tools," said Deepa Subramaniam, vice president of product marketing at Adobe5

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