Anthropic launches rupee pricing for Claude AI in India, its second-largest global market

Anthropic starts localizing Claude pricing for India, its biggest market after the US

Anthropic has started localizing Claude's pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world's most populous nation. Local pricing has begun to appear for some users in India on Claude's website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India's widely used instant payments network. Users still need to pay by card or through Apple and Google's app store billing systems. This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support. Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. The move is particularly significant, as India accounts for 5.8% of global Claude usage, making it the service's second-largest market after the U.S., according to Anthropic. On Claude's website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude's mobile apps vary slightly from those listed on its website. The Indian rupee pricing comes amid Anthropic's growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing the move in October, and in January appointed former Microsoft India managing director Irina Ghose to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services in recent months as it looks to scale enterprise AI deployments. That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders to consider alternatives to American AI models. The restriction on Fable 5 has since been lifted, though access to Mythos 5 remains limited. India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market. Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.

rupee pricing Claude AI: Anthropic rolls out rupee pricing for Claude AI in India

Claude Pro now starts at Rs 1,999 per month on an annual plan (about ₹24,000 a year), rising to roughly Rs 2,399 per month for those who pay monthly. Anthropic has launched India-specific pricing for its Claude AI assistant, allowing users in its second largest market to pay in rupees for the first time, instead of routing payments through international cards in US dollars. This is effective for the Claude Pro, Max, and Team subscription tiers, while the free plan remains unchanged. Claude Pro now starts at Rs 1,999 per month on an annual plan (about ₹24,000 a year), rising to roughly Rs 2,399 per month for those who pay monthly. The plan gives users access to Anthropic's Sonnet 5 model by default, along with Opus and the newer Fable 5 model, five times the usage limits of the free tier, and features such as Research mode, unlimited projects, memory, file uploads, web search, voice mode, Claude Code, and Microsoft 365 integrations. Claude Max is available for subscription in two tiers -- a 5x plan priced at roughly Rs 12,000 per month and a 20x plan at about Rs 24,000 per month. Under these plans, users get priority access during peak demand and early access to new features. There are two Team options. Team Standard costs approximately Rs 2,300 monthly on an annual contract, or Rs 3,000 if billed monthly. Team Premium is about Rs 12,000 annually, or Rs 15,000 monthly. In Team plans, companies get a larger context window, API-rate usage credits, centralised billing and single sign-on, among other features. Client data is excluded from model training by default. Anthropic has not added payments through UPI yet, which means users must still use card or app store billing to pay. However, OpenAI added UPI support last year when it introduced rupee pricing. This shows India's growing importance across Anthropic's markets. India accounts for about 6% of global Claude usage. The AI giant opened an office in Bengaluru earlier this year and roped in former Microsoft MD Irina Ghose to head operations. It has also struck partnerships with Infosys and Tata Consultancy Services (TCS) as it competes with OpenAI, Google, and Microsoft for share of the world's fast-growing AI market.

Anthropic rolls out rupee pricing for Claude AI in India

This shows India's growing importance across Anthropic's markets. India accounts for about 6% of global Claude usage. The AI giant opened an office in Bengaluru earlier this year and roped in former Microsoft MD Irina Ghose to head operations. Anthropic has launched India-specific pricing for its Claude AI assistant, allowing users in its second largest market to pay in rupees for the first time, instead of routing payments through international cards in US dollars. This is effective for the Claude Pro, Max, and Team subscription tiers, while the free plan remains unchanged. Claude Pro now starts at Rs 1,999 per month on an annual plan (about Rs 24,000 a year), rising to roughly Rs 2,399 per month for those who pay monthly. The plan gives users access to Anthropic's Sonnet 5 model by default, along with Opus and the newer Fable 5 model, five times the usage limits of the free tier, and features such as Research mode, unlimited projects, memory, file uploads, web search, voice mode, Claude Code, and Microsoft 365 integrations. Claude Max is available for subscription in two tiers -- a 5x plan priced at roughly Rs 12,000 per month and a 20x plan at about Rs 24,000 per month. Under these plans, users get priority access during peak demand and early access to new features. There are two Team options. Team Standard costs approximately Rs 2,300 monthly on an annual contract, or Rs 3,000 if billed monthly. Team Premium is about Rs 12,000 annually, or Rs 15,000 monthly. In Team plans, companies get a larger context window, API-rate usage credits, centralised billing and single sign-on, among other features. Client data is excluded from model training by default. Anthropic has not added payments through UPI yet, which means users must still use card or app store billing to pay. However, OpenAI added UPI support last year when it introduced rupee pricing. This shows India's growing importance across Anthropic's markets. India accounts for about 6% of global Claude usage. The AI giant opened an office in Bengaluru earlier this year and roped in former Microsoft MD Irina Ghose to head operations. It has also struck partnerships with Infosys and Tata Consultancy Services (TCS) as it competes with OpenAI, Google, and Microsoft for share of the world's fast-growing AI market.