Apple Considers Partnering with OpenAI or Anthropic to Boost Siri's AI Capabilities

Apple reportedly considers letting Anthropic and OpenAI power Siri | TechCrunch

Apple is considering using AI models from OpenAI and Anthropic to power its updated version of Siri, rather than using technology the company has built in-house, according to a report from Bloomberg on Monday. The iPhone maker continues to build out a project internally dubbed "LLM Siri" that uses in-house AI models, according to Bloomberg. However, Apple has reportedly asked OpenAI and Anthropic to train versions of their AI models that can run on Apple's cloud infrastructure for testing. Apple was forced to delay its AI-enabled Siri, originally slated for 2025, until 2026 or later due to a series of technical challenges the company reportedly ran into. This failure may have been a long time coming; Apple has been falling behind Google, OpenAI, and Anthropic in the AI race for the last several years. While Siri can already call on ChatGPT for difficult questions, Apple now seems to be exploring a much deeper integration with technology from third-party AI providers.

Apple's AI Siri might be powered by OpenAI

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple is considering enlisting the help of OpenAI or Anthropic to power its AI-upgraded Siri, according to a report from Bloomberg's Mark Gurman. As Apple continues to struggle with the development of an upgraded "LLM Siri," it reportedly asked OpenAI and Anthropic to create versions of their large-language models to test on the company's private cloud infrastructure. For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant's launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook "lost confidence" in the team's former chief, John Giannandrea. As reported by Bloomberg, Rockwell asked his team to test whether Anthropic's Claude, OpenAI's ChatGPT, or Google's Gemini performs better at handling basic requests compared to its own models, with Anthropic's apparently seen as the most promising. While Google has Gemini AI features for Android and its Pixel lineup, Samsung licenses Google's AI model for its phones. It is also reportedly close to cutting a deal with Perplexity, which already has a tie-up with Motorola. Earlier this month, Bloomberg reported Apple executives had considered acquiring Perplexity to help boost its AI ambitions. LLM Siri was largely absent from Apple's Worldwide Developers Conference earlier this month, where SVP of worldwide marketing Greg Joswiak admitted that the technology "didn't hit our quality standard." Bloomberg notes that Apple's plans to incorporate a third-party AI model into Siri are still at an "early stage" and that it's still considering using in-house models.

Apple considers external AI partners to boost Siri smarts -- Anthropic and OpenAI reportedly in early talks to replace in-house models

Apple is seeking external models to run on its Private Cloud Compute servers Apple may be willing to look outside its walls to get Siri up to snuff with artificial intelligence features. According to a report from Bloomberg, the company is considering using tech from Anthropic or OpenAI to right its struggles in AI. This would be a massive change for Apple, which is currently using its in-house Apple Foundation Models to power its Apple Intelligence AI features. The Cupertino, California-based company has reportedly spoken to the two companies about training their models so that they can be deployed on Apple's own cloud infrastructure. Apple hasn't decided if it's using external models, and it reportedly still has a version of Siri using its own models in development. A version of Siri with AI features is expected in 2026, following delays from a version that was expected in iOS 18, iPadOS 18, and macOS 15. Apple already uses OpenAI for some Siri features, answering search queries and creating generative content. But those are effectively an extension that you have to enable, and Apple still controls its assistant. Using a model from Anthropic or OpenAI could boost Apple into AI relevance and match what some other hardware manufacturers have done. Samsung has its own Galaxy AI features, for example, but also uses Google's Gemini (and that's the entire interface, not just the models). There have also been reports that Apple has considered outright purchasing Perplexity. Apple launched the iPhone 16 last year as "built for Apple Intelligence," but since then has appeared to be floundering in AI as it turned Siri over from AI head John Giannandrea to software engineering lead Craig Federighi and Siri boss Mike Rockwell (who previously launched the Vision Pro). Bloomberg states that switching to an external AI model is hurting morale among the AI team at a time when some tech companies are on the hunt for new talent and are willing to pay top dollar. Apple Intelligence and Siri don't just affect the iPhone. They're also on the iPad and the Mac. In losing Siri, Giannandrea also lost Apple's robotics department. And the Siri delays also reportedly delayed a new piece of hardware, a mix between the HomePod and iPad that would work as a home assistant, similar to an Amazon Echo Show. Apple's own models don't seem to be going anywhere anytime soon. At WWDC, the company said it would open its on-device models, the likes of which are used for Genmoji and Writing Tools, to developers this year, letting third-party developers build AI features using its own tools. But those local models, while private, are slower and have proven less impressive than what can be done by competitors in the cloud. (Apple does have servers for some cloud-based requests.) Running a third-party model on Apple's servers may give Apple a mix of the two worlds, touting user privacy while also giving it a boost to catch up in the AI race.

Apple Considers Replacing Its Own AI With ChatGPT or Anthropic's Claude

RIP Apple Intelligence? Apple asks its rivals to create models that could run on its cloud infrastructure and power Siri. Across town, Meta courts top AI talent with $100 million paydays. Is Apple finally admitting it hasn't quite figured out how to compete in AI? The company has reportedly held talks with OpenAI and Anthropic about using their AI models to power the updated version of Siri, Bloomberg reports. The effort is in the "early stages," says Bloomberg's Mark Gurman. For now, Apple has asked both companies to create versions of their models that would work on Apple's cloud infrastructure as a test. However, if either option is better than Apple's existing Foundation Models (which it just open-sourced to developers), making the switch would be a "monumental reversal" in AI strategy, Gurman notes. Apple Intelligence already works with OpenAI's ChatGPT, and Google Gemini might be next. But ChatGPT is an add-on; Apple Intelligence powers the platform. At WWDC 2024, Apple vowed to give its Siri voice assistant a makeover, but it has struggled to deliver on that promise as competitors blow past it, from OpenAI's Voice Mode to Google Gemini Live. Apple has reportedly delayed the release timeline multiple times -- first from 2025 to 2026 and then to 2027. At the same time, class-action lawsuits piled up over claims of false advertising for Apple Intelligence and the new Siri. In March, CEO Tim Cook reassigned the project to Vision Pro creator Mike Rockwell. He promptly instructed the team to explore using third-party models for the new Siri, according to Bloomberg. They looked at Anthropic's Claude, ChatGPT, and Gemini. Meanwhile, Apple internally discussed purchasing Perplexity for its AI tech and talent. Earlier this month, Apple execs said Siri is on track for a 2026 release, though time will tell. "We don't want to disappoint customers," says Apple SVP of worldwide marketing Greg Joswiak. "We never do but it would have been disappointing to ship something that didn't hit our quality standard that had an error rate that we felt was unacceptable." Meta seems to be in a similar mode of AI desperation, offering $100 million pay packages to poach top talent from other companies, The Wall Street Journal reports. CEO Mark Zuckerberg is building a Superintelligence lab, and convinced four top researchers to leave OpenAI for it, Wired reports. OpenAI now says it's "recalibrating" compensation, and is shutting down for a week to give employees a break from the 80-hour workweeks. Zuckerberg is personally reaching out to "hundreds of researchers, scientists, infrastructure engineers, product stars, and entrepreneurs," according to the Journal. Some people claimed they didn't believe it was actually him. He even tried to recruit OpenAI co-founder John Schulman and Bill Peebles, the co-creator of OpenAI's Sora video generator, but neither accepted the offer.

Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal

Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports

June 30 (Reuters) - Apple (AAPL.O), opens new tab is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday, citing people familiar with the discussions. (This story has been refiled to add the dropped word 'familiar' in paragraph 1) Reporting by Juby Babu in Mexico City; Editing by Alan Barona Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence

Apple may power Siri with Anthropic or OpenAI models amid AI struggles

Apple is considering using AI models from OpenAI or Anthropic to deliver the more capable version of Siri it debuted at WWDC 2024, Bloomberg reports. The company has promised it could deliver a new version of its voice assistant that understands personal context and takes action inside of apps since last year, but officially delayed the updated Siri in March 2025. As part of this proposed new plan, Apple has asked Anthropic and OpenAI to train versions of its models that can run on Apple's Private Cloud Compute, secure servers running on Apple chips. The company already relies on its servers for certain AI features that can't be run locally. Apple uses OpenAI's ChatGPT for some parts of Apple Intelligence, but completely relying on a third-party company for Siri would be a major departure. "The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models," Bloomberg writes,"and had been planning a new version of its voice assistant that runs on that technology for 2026." One of the few AI announcements Apple made at WWDC 2025 was to make those foundation models available to third-party developers. Even considering using third-party AI models reflects internal changes at Apple. Leadership of the company's AI teams has reportedly changed hands from John Giannandrea, Apple's senior vice president of machine learning and AI strategy, to Craig Federighi, the senior vice president of software engineering. Separately, Bloomberg reports Apple's Siri team is now being led by Mike Rockwell, who most recently oversaw the development of the Apple Vision Pro. As Bloomberg notes, an Anthropic or OpenAI-powered Siri would actually mirror Samsung's current approach to AI. Galaxy AI relies on some custom Samsung software, but primarily uses Google's Gemini. Using third-party models wouldn't preclude Apple from switching back to something in-house in the future. The company made a similar transition -- albeit, perhaps too early -- when it went from a Maps app that relied on Google Maps to its custom Apple Maps service in 2012.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports

An Apple logo is displayed on a smartphone with stock market values in the background. Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday. Shares of the iPhone maker, which had traded down earlier in the session, closed 2% higher on Monday. Apple has had discussions with both companies about using their large language models for Siri, asking them to train versions of their LLMs that could run on Apple's cloud infrastructure for testing, the report said, citing people familiar with the discussions. Apple's investigation into third-party models is at an early stage and the company has not made a final decision on using them, the report said. Amazon-backed Anthropic declined to comment, while Apple and OpenAI did not respond to Reuters requests. The company had in March said AI improvements to its voice assistant Siri will be delayed until 2026, without giving a reason for the setback. Apple shook up its executive ranks to get its AI efforts back on track after months of delays, resulting in Mike Rockwell taking charge of Siri, as CEO Tim Cook lost confidence in AI head John Giannandrea's ability to execute on product development, Bloomberg had reported in March. At its annual Worldwide Developers Conference earlier this month, Apple focused more on incremental developments that improve everyday life -- including live translations for phone calls -- rather than the sweeping ambitions for AI that Apple's rivals are capitalizing. Apple software chief Craig Federighi had then said it is opening up the foundational AI model that the iPhone maker uses for some of its own features to third-party developers, and that the company will offer both its own and OpenAI's code completion tools in its key Apple developer software.

Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino

But if "F1" is a sign that Apple's services business is in full throttle, the company's AI struggles are a "check engine" light that won't turn off. At WWDC last month, Wall Street was eager to hear about the company's plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company's hardware products, had a rollout marred by delays and underwhelming features. Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini, the expectation of AI assistants among consumers is growing beyond "Siri, how's the weather?" The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn't offer any updates about the improved Siri beyond that the company was "continuing its work to deliver" the features in the "coming year." Some observers reduced their expectations for Apple's AI after the conference. "Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view," wrote Jefferies analysts this week. Siri should be an example of how Apple's ability to improve products and projects over the long-term makes it tough to compete with. It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation. Apple's strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn't have the same reflex against collecting data and cloud processing as privacy-obsessed Apple. Some analysts have said they believe Apple has a few years before the company's lack of competitive AI features will start to show up in device sales, given the company's large installed base and high customer loyalty. But Apple can't get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino. "The three-year problem, which is within an investment time frame, is that Android is racing ahead," Needham senior internet analyst Laura Martin said on CNBC this week. Apple's services success with projects like "F1" is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames. Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley. Wall Street's anxiety over Apple's AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri's engine with Anthropic or OpenAI's technology, as opposed to its own foundation models. The move, if it were to happen, would contradict one of Apple's most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers. Using external technology would be an admission that Apple Foundation Models aren't good enough yet for what the company wants to do with Siri. "They've fallen farther and farther behind, and they need to supercharge their generative AI efforts" Martin said. "They can't do that internally." Apple might even pay billions for the use of Anthropic's AI software, according to the Bloomberg report. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search. The company didn't confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose. In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman. "I can't see Apple doing that," Martin said. Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google's DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal. Meta's not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster. Apple, on the other hand, hasn't announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.

Apple may turn to OpenAI or Anthropic to power struggling Siri AI upgrade

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. In brief: It's no secret that Apple's AI ambitions have not been a resounding success, especially when it comes to the overhauled version of Siri. As such, Cupertino could enlist the help of OpenAI or Anthropic to deliver its more powerful and capable virtual assistant. We first heard reports of Apple's plans to give Siri a major AI revamp back in 2024. The company unveiled Apple Intelligence and the more personalized, AI chatbot-like Siri at WWDC that same year. But in March, Apple announced that the launch of the upgraded Siri would be delayed - iIt had been pushed to 2026, but it now looks like it won't arrive until 2027. Robby Walker, a senior director at Apple, acknowledged that delays to key Siri features had been both "ugly" and "embarrassing," and that showcasing these abilities before they were ready made a difficult situation even worse. The mess led to a false advertising lawsuit being filed against Apple. It also resulted in upheaval among executives at the company. CEO Tim Cook said he had "lost confidence" in AI head John Giannandrea, who was replaced by Mike Rockwell, the vice president in charge of the Vision Products Group. Bloomberg's Mark Gurman now reports that Rockwell has asked his team to investigate whether versions of Anthropic's Claude, OpenAI's ChatGPT, or Google's Gemini could run on Apple's Private Cloud Compute secure servers, used for some non-local AI features. Anthropic's model is apparently showing the most promise in this area. Apple already uses OpenAI's ChatGPT for some parts of Apple Intelligence, but switching entirely from its existing Foundation Models to a third-party option would be a "monumental reversal" in its strategy, writes Gurman. It is noted, however, that the plans are at an early stage, and Apple could still decide to use its own models. During Google's antitrust trial earlier this year, CEO Sundar Pichai said that Google Gemini could be integrated into Apple Intelligence. Pichai confirmed 2024 reports that he had met with Cook in relation to Gemini being licensed to Apple, and hoped for a deal to be struck by mid-2025, with integration taking place before the end of the year. At WWDC last month, Apple's SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak said the upgraded Siri was "going to take us longer than we thought to deliver." Federighi said that the assistant "didn't hit our quality standard."

AI Siri May Be Forced to Get Emergency Brain Transplant from OpenAI or Anthropic

After failing to release its AI-powered Siri last year, Apple needs to do some major surgery on its voice assistant ASAP. Apple's AI stumbles have been pretty obvious, but the most apparent of them all is arguably its long-awaited overhaul of Siri. In case you haven't been paying attention, AI Siri was supposed to be released alongside Apple Intelligence last year, but Apple has reportedly both tried and failed to get its new AI-centric voice assistant up to snuff since then. Those efforts, which are still very much ongoing, may finally see a major breakthrough, according to a recent report from Bloomberg. There's just one caveatâ€"Apple's AI team might have little to do with said breakthrough. As reported by Bloomberg, Apple may enlist the help of either OpenAI or Anthropic, the makers of ChatGPT and Claude chatbots, respectively, to give Siri a much-needed brain transplant. While the discussions aren't final, Apple is reportedly in talks with both companies about using specialized versions of their models that are powered by Apple's cloud infrastructure. Which company Apple choosesâ€"if anyâ€"remains to be seen, but it's worth noting that Apple already has a preexisting partnership with OpenAI, which lends its large language model (LLM) to run certain features in Apple Intelligence. For lots of reasons, a potential partnership between OpenAI or Anthropic wouldn't just be another collaboration; it would be a tacit admission on Apple's part that it continues to struggle with cracking the code on AI. Apple has often intentionally taken the wait-and-see approach with emerging technologies, but its foray into AI has felt less intentional, especially when it comes to Siri. Apple's voice assistant was originally billed as the centerpiece of Apple Intelligenceâ€"Apple's cross-platform suite of AI featuresâ€"and was featured heavily in marketing for those features' rollout. Given the fact that it's still not here and that Senior Vice President of Software Engineering Craig Federighi had little explanation as to why during Apple's annual developer conference, we can assume things are not going as planned. That's obviously not a great look for a tech company that often claims it has the latest and greatest of everything gadgets and software have to offer, but for the people who actually use Apple's devices and services, it could be a major win. Siri has long struggled to improve beyond simple tasks like setting timers or skipping a song on Spotify, andâ€"let's be honestâ€"even then, the results can be variable. Chatbots like ChatGPT or Claude and the LLMs that power them are naturally suited for natural language prompts like the ones you'd want to throw at your voice assistants, and the more they can understand, the more they can actually do for you. To be fair, Siri isn't alone in its struggles. Voice assistants were billed as a revolution for ambient computing a decade ago, but have struggled to actually assume the role of AI companion for lots of reasonsâ€"privacy and technical limitations chief among them. Chatbots take care of at least one of those core problems with voice assistants. As much as I'd love Apple's privacy-focused on-device mentality to take the reins on AI, it's also equally exciting to think that I might actually be able to ask Siri to do real stuff beyond making sure I don't oversleep. Bloomberg notes that Apple's in-house efforts to build an AI Siri are still underway, too, so whatever potential partnership is struck may not be forever. Until then, I think it's safe to say Apple was caught with its pants down on Siri, and Anthropic or OpenAI may be more than happy to put those briefs back on for a small fee.

Apple might ditch internal AI efforts for Siri revamp - 9to5Mac

Apple is in talks with Anthropic and OpenAI to power the revamped version of Siri, potentially sidelining its own in-house AI models in the process. Here are the details. According to Bloomberg's Mark Gurman, Apple has asked both OpenAI and Anthropic to train customized versions of their large language models that could run on Apple's Private Cloud Compute infrastructure. Rather than relying on third-party cloud platforms like AWS or Azure, these models would live on servers powered by Apple silicon, giving the company more control over privacy. Internally, the Siri revamp project has been led by Mike Rockwell and Craig Federighi, who were put in charge after Apple CEO Tim Cook reportedly "lost confidence" in executive John Giannandrea to lead the initiative. Per Gurman's report, the roadmap for a fully Apple-powered "LLM Siri" in 2026 is still technically active, but multiple rounds of testing led to the conclusion that Anthropic's technology is currently better suited for Siri's needs than what Apple has built so far. Apple even dispatched corporate development VP Adrian Perica to lead discussions with Anthropic. Here's Gurman: Apple's investigation into third-party models is at an early stage, and the company hasn't made a final decision on using them, the people said. A competing project internally dubbed LLM Siri that uses in-house models remains in active development. That said, Apple and Anthropic are reportedly far apart on pricing. Here's Gurman: While discussing a potential arrangement, Apple and Anthropic have disagreed over preliminary financial terms, according to the people. The AI startup is seeking a multibillion-dollar annual fee that increases sharply each year. The struggle to reach a deal has left Apple contemplating working with OpenAI or others if it moves forward with the third-party plan, they said. Meanwhile, behind the scenes Gurman says that the potential shift to outside models isn't sitting well with everyone at Apple. Morale has reportedly taken a hit among the Foundation Models team, with some team members feeling scapegoated for the company's slow progress in generative AI, while others departed. Apple is also facing a compensation problem, as companies like Meta and OpenAI have reportedly been paying packages as high as $40 million per year, far more than Apple typically pays for similar roles. In one recent case, the team behind Apple's open-source MLX framework nearly quit en masse, before the company made counteroffers to keep them.

Apple Intelligence with less 'Apple'? Why that might be the exact right move - 9to5Mac

Apple's well documented struggles to upgrade Siri with AI might have an unexpected fix. Per Mark Gurman, Apple is considering powering its revamped Siri with third-party AI models from Anthropic or OpenAI. Here's why that could be the best move for Apple and users. In the smartphone era, Apple's success has been tremendous. The iPhone is ridiculously popular and very profitable. And it's powered a stronger Apple ecosystem than ever, with services and other Apple products finding big success too. But for all of Apple's current dominance, there are worries about its future. Why? Because AI is ushering in a new technology era, and so far Apple doesn't appear well equipped for it. There are plenty of solid Apple Intelligence features available today, but the kind of AI capabilities that seem most transformative haven't yet materialized. Meanwhile, companies like OpenAI, Google, Anthropic, and more seem to pushing AI into new, exciting territory. Siri was supposed to get upgrades that could make it more like ChatGPT or Gemini, but they got delayed into next year. Now, it seems, Apple is considering powering those features not with its own AI technology, but that of OpenAI or Anthropic. And I believe that could be a huge win for everyone. For whatever struggles the company's facing internally, Apple has at least two major AI advantages: The former is important because, as transformative as AI has the potential to be, cool technology alone won't make a dent in users' lives. It needs to be paired with a great product. Apple's product expertise could help it turn powerful AI technology -- like OpenAI and Anthropic can offer -- into a compelling user experience. Being able to bake that technology into Apple's familiar hardware and software would make AI more accessible for the masses, too. Even though Apple likes to control as much tech as possible in its devices, partnering with a third party seems like the best short-term move for the company. Users would get access to some of the best of what AI can offer, presented in an Apple-designed, user-friendly package. Meanwhile, Apple can continue working behind the scenes to beef up its own AI technologies in the hopes of one day not needing its new partners. We've seen similar stories play out several times before, like with Apple replacing Google Maps with its own solution, and Qualcomm's 5G modem with its own C1. The main difference is, in those cases Apple had the partner from the start. This time, it's tried its own 'Apple Intelligence' approach and might need to pivot. I'm sure there are plenty of brilliant people at Apple striving to create the best AI possible. But for now, if Apple wants to prioritize user experience above all else, it might just mean striking a deal with OpenAI or Anthropic. Then working behind the scenes for years to make that deal no longer necessary. Do you think Apple Intelligence should use more third-party AI tech, or prioritize in-house models? Let us know in the comments.

Apple Could Use ChatGPT or Claude to Power Siri

Apple may fix its Siri failings by partnering with ChatGPT creator OpenAI or Claude creator Anthropic, reports Bloomberg. Apple has been meeting with OpenAI and Anthropic to discuss a potential deal that would see a third-party large language model used as the backbone for Siri. Both companies are training versions of their models that would work with Apple's Private Cloud Compute servers, and Apple is running tests, but hasn't made a final decision on whether to abandon Siri. So far, Apple has found that Anthropic's AI models are the best fit for Siri, and Apple and Anthropic have already discussed some preliminary financial terms. Bloomberg says that Anthropic is asking for a multibillion-dollar annual fee that increases over time, which is why Apple is also considering partnering with other companies like OpenAI. Apple has been training a large language model for a future version of Siri, but it is no secret that Apple has been struggling with AI. Apple previewed several new Siri capabilities at the June 2024 WWDC keynote and advertised the iPhone 16 models with the functionality, but ultimately wasn't able to develop the technology in time. In March, Apple said that the Apple Intelligence Siri features would be delayed until 2026, sparking customer outrage and spurring several lawsuits. Apple now plans to introduce those features in an update to iOS 26. Apple's work on an LLM version of Siri is separate from the personalized Siri features that are coming in iOS 26. LLM Siri is planned as a follow up to the new features coming in iOS 26, and it will presumably debut in iOS 27 in the fall of 2026. Partnering with Anthropic or OpenAI would give Apple time to work on its own AI models while still delivering modern AI features that customers have come to expect. Apple already partners with OpenAI to integrate ChatGPT into Siri, and iOS 18 users are able to have Siri pass requests on to ChatGPT for more detailed answers.

Apple may give Siri a brain transplant with the help of Claude or ChatGPT

As Apple struggles to get its AI models up to date, the company has been in talks with Anthropic and OpenAI. While we're still waiting for some of the Apple Intelligence Siri features promised next year, a big new report from Mark Gurman at Bloomberg says that Apple is talking with Anthropic and OpenAI about replacing Siri with a version of Claude or ChatGPT. This would be a massive shift from the current plans, which involve Apple continuing to improve its own in-house LLM model as it tries to deliver critical new Siri features that were supposed to come this Spring, and still have no real release date. The report says that Apple has spoken with both companies to explore the potential of using their LLMs to power Siri. It has even asked them to develop and train special versions of their models that can run on Apple's own cloud infrastructure -- a critical component for a company so concerned with privacy. With iOS 18.2, Apple allowed for ChatGPT integration, but that only allows Siri to pass a request on to ChatGPT if it can't provide the answer itself, and only with user permission. ChatGPT can also write blocks of text in the Writing Tools feature. The proposed change would be much bigger, with Apple running custom versions of Claude (from Anthropic) or ChatGPT (from OpenAI) on its own Private Cloud Compute servers to offer enhanced privacy and security for users. Apple still plans to develop its own on-device models, which are the only models it currently gives developers access to, while Siri would connect to Apple's Private Cloud Compute servers to use Anthropic or OpenAI derived models. According to the report, the investigation into this potential solution is still early, and Apple hasn't made any decision yet. It's a hard choice for the company. Morale among its own top AI developers is said to be really poor and it is struggling to hold on to talent, while competitors like Meta and Open AI are offering huge pay packages for top talent. Switching to an non-Apple model would further harm morale and might cause talent to leave -- if Apple is going to use models from third-party companies, why not go work there, where the pay is better? On the other hand, Apple can't afford to be seen as behind in AI, and Siri is its most visible and oft-used AI product. If Apple keeps using its own models for Siri, it will have to deliver a massive improvement in a relatively short span of time to avoid being seen as far behind on what many see as the most important technology trend in a generation.

Apple could hand Siri's AI upgrades to OpenAI or Anthorpic -- what we know

Apple's foray into AI has not been going so well, especially where Siri is concerned. The company has struggled to get the promised "LLM Siri" upgrades off the ground, which has led to significant delays in its release. Now, it sounds like the company may be considering taking drastic steps to get Siri back on track. According to Mark Gurman at Bloomberg, Apple has asked both OpenAI and Anthropic to train custom versions of their own large language models -- with the aim of getting them to run on Apple's Private Cloud Computer infrastructure. While Apple Intelligence does connect with ChatGPT to allow the chatbot to answer questions Siri can't handle, it's always been marketed as a distinct feature. Outsourcing the code to run LLM Siri to another company would be a first for Apple, but it could help the company catch up in the generative AI race -- after jumping on that bandwagon rather late. Gurman claims that Apple's "investigation" into this change is still at an early stage, and it hasn't made a final decision yet. This also means that the in-house version of LLM Siri is still in active development for the time being. The change, if it happens, is likely to happen sometime next year. According to reports, Apple didn't anticipate that generative AI would be such a big deal until it was too late. So over the past few years, it's been trying to catch up with the likes of Google, Meta and Open AI in an attempt to get its own AI models up and running. That hasn't worked out so well, and it means Apple has fallen back on partnering with existing AI companies to get back on track. We've already seen that with the ChatGPT partnership in iOS 18, and utilizing third-party help to create LLM Siri wouldn't be out of the ordinary. But the more these delays happen, the more Apple falls behind, and deepens its reliance on third parties -- something that could prove expensive. Gurman claims this has already proved problematic, and discussions with Anthropic have led the AI startup to push for a "multibillion-dollar annual fee that increases sharply each year." This would not be good for Apple's profit margins. We're going to have to wait and see how this all plays out, but the one thing we do know is that LLM Siri will not be coming this year. And we had the opportunity to ask Apple about that at WWDC 2025 last month -- so be sure to check out the full interview for all the details.

To save Siri, Apple is reportedly looking to OpenAI or Anthropic

Apple might abandon plans to develop its own in-house AI model to power Siri and could partner with OpenAI or Anthropic instead. According to Bloomberg's Mark Gurman, the iPhone maker has talked to both companies about using either ChatGPT or Claude to power Siri. Apple "has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing," said Gurman, citing unnamed sources. The talks are reportedly in early stages, and its efforts to develop its own LLM for Siri, internally dubbed LLM Siri, are still active. If Apple outsources a Siri LLM, it would be a major concession of defeat for the company that has reportedly struggled to adapt and improve Siri to current standards. Apple stayed on the sidelines during the beginning of the genAI boom ushered in by ChatGPT. And even before ChatGPT, Siri was somewhat of a punchline for frustrated users. As one of the pioneers of voice assistants, Siri had big potential for leading the market with voice-activated actions. But users are still waiting for the so-called Siri revamp that was promised about a year ago at 2024's WWDC. Since then, Apple teams has reportedly struggled to convert existing Siri architecture into something that rivals voice modes from OpenAI, Google, and Anthropic. Now the AI team is reportedly building an LLM from scratch, which has led to delays. The Siri revamp has been postponed while Apple tries to come up with a plan, and aims for a spring 2026 launch. But even that might be in jeopardy, according to this report.

Apple is reportedly looking to power Siri's AI with OpenAI or Anthropic, here's why I hope they do

If you're getting impatient waiting for Apple to release its long-promised AI upgrade for Siri, well, Apple might agree. There have been reports that Apple is talking with OpenAI and Anthropic about letting one of them power the next generation of Siri. This would be truly surprising considering how close Apple usually keeps its tech development. If AI plays as big a role as Apple has implied it will in the future, this could be the foundation for a very different company. And that is something I hope happens. It's not about cheering for the downfall of Apple's in-house pride. I want this to happen not because I think Apple is incapable of building something great, but because I've been living with Siri for over a decade, and at this point, it feels like an ancient Dictaphone compared to communicating with today's AI chatbots. Even with all the Apple Intelligence announcements this year, Siri still feels more like a feature than a full personality. You can ask her to set timers, maybe control your lights, but be careful how you speak or how conversational you get if you want it to still carry out your requests. By comparison, ChatGPT and Claude seem far quicker, more adaptable, and better at both understanding what people say and communicating back. If Apple wants to finally make Siri feel like an assistant and not just a vaguely robotic concierge, borrowing someone else's brain is a smart move. Apple and its Foundation Models group have been working on large language models for a while now, but progress has been mostly invisible to the average consumer. Breakthrough AI features, like contextual awareness and multi-step reasoning, just aren't there yet. While Apple is famous for taking its time to get it right (except for the Apple Maps fiasco), the rest of the world isn't waiting. Google is stuffing Gemini into everything, while Microsoft has ChatGPT running in Office. Even Meta has Meta AI chat available on Instagram. Siri is still not where you go if you have follow-up questions about anything. Sometimes, the smart thing is to stop fiddling with your own blueprint and just lease the engine. And these engine options are both pretty powerful. OpenAI's GPT-4o can carry on fluent conversations, understand tone, and juggle complex context. Anthropic's Claude is similarly capable, albeit with a reputation for more caution and focus on safety concerns, something Apple reportedly likes. Both companies are at the top of the field. Either one would instantly give Siri a massive IQ boost. Of course, there are trade-offs. Apple loves control. Letting someone else power Siri means giving up a little bit of that control. What happens if OpenAI changes its pricing model? What if Anthropic gets cozy with Amazon, their big investor? What if there's a data breach? These are valid concerns. But Apple's already shown it can integrate external AI in a way that keeps user data private. Their recent Apple Intelligence rollout uses something called Private Cloud Compute, which lets your data get processed on Apple's own secure servers. Even when they do use ChatGPT for certain features, you have to opt in, and your requests aren't stored. Rumor has it Anthropic wants several billion dollars a year to license its tech. That's not pocket change, even for Apple. But it's a lot cheaper than spending the next five years playing catch-up, especially if your catch-up product still doesn't do what people expect from AI in 2025. Apple could still develop its own AI models behind the scenes. It could roll them out when they are ready, while giving Siri a much-needed upgrade now. But, for most people, it doesn't matter who built the AI brain, just that it works. If Siri can maintain a conversation and respond to different ways of phrasing something, that would be a big step up. If most people ask Siri to make a reservation at a restaurant and it happens without any stumbles, they're not going to say, "Wait, was this answer generated by Anthropic or OpenAI?" They'll simply accept that it worked and move on. So yes, let Siri team up with a working AI model. All these iPhones could use the IQ boost. I don't need Siri to be uniquely Apple or unique at all. I just need it to be useful.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal

Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified, discussing private deliberations. If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI -- the most important new technology in decades. Apple already allows ChatGPT to answer web-based search queries in Siri, but the assistant itself is powered by Apple. Apple's investigation into third-party models is at an early stage, and the company hasn't made a final decision on using them, the people said. A competing project internally dubbed LLM Siri that uses in-house models remains in active development. Making a change -- which is under discussion for next year -- could allow Cupertino, California-based Apple to offer Siri features on par with AI assistants on Android phones, helping the company shed its reputation as an AI laggard. Representatives for Apple, Anthropic and OpenAI declined to comment. Shares of Apple closed up over 2% after Bloomberg reported on the deliberations. Siri struggles The project to evaluate external models was started by Siri chief Mike Rockwell and software engineering head Craig Federighi. They were given oversight of Siri after the duties were removed from the command of John Giannandrea, the company's AI chief. He was sidelined in the wake of a tepid response to Apple Intelligence and Siri feature delays. Rockwell, who previously launched the Vision Pro headset, assumed the Siri engineering role in March. After taking over, he instructed his new group to assess whether Siri would do a better job handling queries using Apple's AI models or third-party technology, including Claude, ChatGPT and Alphabet Inc.'s Google Gemini. After multiple rounds of testing, Rockwell and other executives concluded that Anthropic's technology is most promising for Siri's needs, the people said. That led Adrian Perica, the company's vice president of corporate development, to start discussions with Anthropic about using Claude, the people said. The Siri assistant -- originally released in 2011 -- has fallen behind popular AI chatbots, and Apple's attempts to upgrade the software have been stymied by engineering snags and delays. A year ago, Apple unveiled new Siri capabilities, including ones that would let it tap into users' personal data and analyze on-screen content to better fulfill queries. The company also demonstrated technology that would let Siri more precisely control apps and features across Apple devices. The enhancements were far from ready. Apple initially announced plans for an early 2025 release but ultimately delayed the launch indefinitely. They are now planned for next spring, Bloomberg News has reported. AI uncertainty People with knowledge of Apple's AI team say it is operating with a high degree of uncertainty and a lack of clarity, with executives still poring over a number of possible directions. Apple has already approved a multibillion-dollar budget for 2026 for running its own models via the cloud, but its plans for beyond that remain murky. Still, Federighi, Rockwell and other executives have grown increasingly open to the idea that embracing outside technology is the key to a near-term turnaround. They don't see the need for Apple to rely on its own models -- which they currently consider inferior -- when it can partner with third parties instead, according to the people. Licensing third-party AI would mirror an approach taken by Samsung Electronics Co. While the company brands its features under the Galaxy AI umbrella, many of its features are actually based on Gemini. Anthropic, for its part, is already being used by Amazon.com Inc. to help power the new Alexa+. In the future, if its own technology improves, the executives believe Apple should have ownership of AI models given their increasing importance to how products operate. The company is working on a series of projects, including a tabletop robot and glasses that will make heavy use of AI. Apple has also recently considered acquiring Perplexity in order to help bolster its AI work, Bloomberg has reported. It also briefly held discussions with Thinking Machines Lab, the AI startup founded by former OpenAI Chief Technology Officer Mira Murati. Souring morale Apple's models are developed by a roughly 100-person team run by Ruoming Pang, an Apple distinguished engineer who joined from Google in 2021 to lead this work. He reports to Daphne Luong, a senior director in charge of AI research. Luong is one of Giannandrea's top lieutenants, and the foundation models team is one of the few significant AI groups still reporting to Giannandrea. Even in that area, Federighi and Rockwell have taken a larger role. Regardless of the path it takes, the proposed shift has weighed on the team, which has some of the AI industry's most in-demand talent. Some members have signaled internally that they are unhappy that the company is considering technology from a third-party, creating the perception that they are to blame, at least partially, for the company's AI shortcomings. They've said that they could leave for multimillion-dollar packages being floated by Meta Platforms Inc. and OpenAI. Meta, the owner of Facebook and Instagram, has been offering some engineers annual pay packages between $10 million and $40 million -- or even more -- to join its new Superintelligence Labs group, according to people with knowledge of the matter. Apple is known, in many cases, to pay its AI engineers half -- or even less -- than what they can get on the open market. One of Apple's most senior large language model researchers, Tom Gunter, left last week. He had worked at Apple for about eight years, and some colleagues see him as difficult to replace given his unique skillset and the willingness of Apple's competitors to pay exponentially more for talent. Apple this month also nearly lost the team behind MLX, its key open-source system for developing machine learning models on the latest Apple chips. After the engineers threatened to leave, Apple made counteroffers to retain them -- and they're staying for now. Anthropic and OpenAI discussions In its discussions with both Anthropic and OpenAI, the iPhone maker requested a custom version of Claude and ChatGPT that could run on Apple's Private Cloud Compute servers -- infrastructure based on high-end Mac chips that the company currently uses to operate its more sophisticated in-house models. Apple believes that running the models on its own chips housed in Apple-controlled cloud servers -- rather than relying on third-party infrastructure -- will better safeguard user privacy. The company has already internally tested the feasibility of the idea. Other Apple Intelligence features are powered by AI models that reside on consumers' devices. These models -- slower and less powerful than cloud-based versions -- are used for tasks like summarizing short emails and creating Genmojis. Apple is opening up the on-device models to third-party developers later this year, letting app makers create AI features based on its technology. The company hasn't announced plans to give apps access to the cloud models. One reason for that is that cloud servers don't yet have the capacity to handle a flood of new third-party features. The company isn't currently working on moving away from its in-house models for on-device or developer use cases. Still, there are fears among engineers on the foundation models team that moving to a third-party for Siri could portend a move for other features as well in the future. Last year, OpenAI offered to train on-device models for Apple, but the iPhone maker was not interested. Since December 2024, Apple has been using OpenAI to handle some features. In addition to responding to world knowledge queries in Siri, ChatGPT can write blocks of text in the Writing Tools feature. Later this year, in iOS 26, there will be a ChatGPT option for image generation and on-screen image analysis. While discussing a potential arrangement, Apple and Anthropic have disagreed over preliminary financial terms, according to the people. The AI startup is seeking a multibillion-dollar annual fee that increases sharply each year. The struggle to reach a deal has left Apple contemplating working with OpenAI or others if it moves forward with the third-party plan, they said. Management shifts If Apple does strike an agreement, the influence of Giannandrea, who joined Apple from Google in 2018 and is a proponent of in-house large language model development, would continue to shrink. In addition to losing Siri, Giannandrea was stripped of responsibility over Apple's robotics unit. And, in previously unreported moves, the company's Core ML and App Intents teams -- groups responsible for frameworks that let developers integrate AI into their apps -- were shifted to Federighi's software engineering organization. Apple's foundation models team had also been building large language models to help employees and external developers write code in Xcode, its programming software. The company killed the project -- announced last year as Swift Assist -- about a month ago. Instead, Apple later this year is rolling out a new Xcode that can tap into third-party programming models. App developers can choose from ChatGPT or Claude. 2025 Bloomberg L.P. Distributed by Tribune Content Agency, LLC.

Apple rumored to be in talks with Anthropic and OpenAI about powering new Siri

A rumor around Apple's AI initiatives suggests the company could turn to third parties instead of relying on its own Apple Intelligence for an upgraded Siri, but there's likely a different story. Apple has been in some hot water optically since it announced Apple Intelligence upgrades that never shipped. More zealous customers and shareholders feel betrayed by the company, and lawsuits have even sprung up because of it. However, according to a report from Bloomberg, Apple is exploring several options around how it can bring more powerful AI tools to its platforms. Specifically, it seems Apple could be looking to Anthropic or OpenAI to run the backend of an AI-powered Siri. Or, at least, that's what anonymous "people familiar with the matter" have shared. The report leans into this reasoning, flawed as it is, though there's likely a better explanation for Apple's discussions with the companies. It seems Craig Federighi and Mike Rockwell believe Apple Intelligence is inferior to other models and are seeking out external help. The people familiar with the situation suggest multiple talks are underway to develop special versions of ChatGPT and Claude for Apple's Private Cloud Compute servers. The move has allegedly caused frustration among Apple employees, which threaten to take some of Meta's or other competitor's lucrative deals and leave. The team consists of about 100 people, and Apple has even had to allegedly make special deals to keep some of the staff on. Of course, as with anything shared by some anonymous tipster, it needs to be taken with a grain of salt. Employees that speak out in such ways usually have an axe to grind, and there's nothing more salacious than a rumor that Apple's teams are crumbling. Whatever the people's reasons for leaking, let's examine this information from a less jaded perspective. Apple already works with OpenAI and Google on features that coincide with Apple Intelligence. Rumors have consistently pointed to Google Gemini eventually coming to iPhone as an alternative option to ChatGPT when speaking to Siri. There's also the new partnership with Anthropic to integrate Claude Sonnet into Xcode. It is clear Apple has already been investing heavily into third-party AI uses, so this report shouldn't be a surprise. Judging by how Federighi and Greg Joswiak discussed Apple Intelligence during WWDC interviews, it is hard to believe that they'd have a completely different opinion internally. Instead, while they are disappointed with being seen as behind other companies in AI, they've asserted they're running a completely different race. They even hinted at Apple's partnership with Google for search as how it was handling AI. Which is bringing in an external party that's the best at what it does to power something on iPhone. It is certainly likely that Apple is in discussions with Anthropic and OpenAI to build custom models that can run on Private Cloud Compute servers, but not to replace Apple Intelligence as a backend, but to support it. Today, when a user asks Siri to contact ChatGPT with a request, it is reaching out to the web and uploading data. Instead, custom versions running in Apple's servers would be ironclad with privacy restrictions and guarantee user data is safe. It would also mean enabling more private kinds of data being shared to the AI tools. While the report suggests this is Apple's failure in AI and reads as the usual doom and gloom expected in Apple reporting, the reality is likely much less severe. Apple's willingness to work with other AI companies to ensure users have private and secure access to many popular models should be seen as a boon and a victory. Apple Intelligence is running its own race, and Apple is at the forefront of ensuring private and secure AI can exist without siphoning critical and private user data. The Siri powered by Apple Intelligence is no doubt still coming, but it may have some third-party plugins from OpenAI, Anthropic, Google, and others that give users plenty of choice while remaining private.

Apple might turn to Anthropic to power its big Siri upgrade

Apple might bench its own artificial intelligence technology and instead use either Anthropic or OpenAI's tech to power a Siri update due next year, according to a Bloomberg report. Citing unnamed sources familiar with the matter, the news outlet reports that Apple has asked both Anthropic and OpenAI to start training versions of their respective models, Claude and ChatGPT, to test for its voice assistant. Apple hasn't reached a decision yet, according to Bloomberg. The iPhone maker is reportedly still developing a project -- known as LLM Siri -- that would use in-house intelligence models. Apple, Anthropic, and OpenAI declined Bloomberg's requests for comment. In March, Apple confirmed its most-anticipated AI features -- particularly enhancements to Siri -- would be delayed until "the coming year." These postponed capabilities, including Siri's ability to factor in personal context across apps and perform complex actions, were prominently featured in TV commercials that Apple has since pulled. This AI stumble is particularly problematic as competitors such as Google, Microsoft, and OpenAI continue advancing their artificial intelligence offerings. For a company that has positioned itself as an innovation leader, falling behind in what many consider the next technological revolution threatens to undermine Apple's premium-brand position. This new report fuels that apparent threat. In June, Apple unveiled its Foundation Models framework at its annual Worldwide Developers Conference. This framework gives third-party developers direct access to the on-device large language models that power Apple Intelligence. It enables developers to build AI features that run entirely offline. Bloomberg reports that this framework currently powers the majority of Apple's AI features. Apple's bet on taking a "thoughtful" approach to AI -- emphasizing privacy and on-device processing over raw capability -- may pan out the long term. But tech cycles move fast, and the company risks ceding significant ground to competitors who are shipping powerful AI features today, not in 2026 or beyond. Apple has also delayed its AI health service and revamped Health app to late 2026.

Apple's AI Research Has Failed So Spectacularly That It's Considering Just Letting OpenAI Power Siri

For the past few months, Apple has been mired in a tangled legal web of its own making. When the tech giant released the iPhone 16 back in September of 2024, it promised customers a suite of shiny new "Apple Intelligence" features, which would "roll out later this year and in the months following." At the crux of the sales pitch was a commitment to release an AI-powered version of Siri -- in other words, a large language model (LLM) upgrade to Siri's ancient algorithm -- which the company said could autonomously complete "mundane tasks" for users on its own. Spoiler alert: Siri never got its AI overhaul. Instead, Apple shareholders and customers slapped the company with a series of lawsuits for misleading the world about high-tech changes coming to those who shelled out for the new phone, which retailed for $799 at the time. Since its release, the company has kicked the can down the road. In early June, it announced it was delaying Siri's new update until at least 2026, to avoid further disappointing customers. Not even a month later, new reporting by Bloomberg has revealed, Apple is admitting defeat. Instead of finishing what it started in-house, the company is apparently in talks with AI companies OpenAI and Anthropic to power Siri using their tech, walking back everything it's promised over the past nine months. Anonymous sources told Bloomberg that Apple had asked both companies to train versions of their LLMs to run on Apple's cloud platform, likely so it can test them for mass adoption. Anthropic is the unofficial favorite so far, as sources noted Siri chief Mike Rockwell and his fellow executives felt Anthropic's Claude would best align with Apple. Though Apple hasn't officially chosen which direction to go, a third-party AI partnership would be taken by investors and customers alike as a major failure for one of the world's largest tech companies to keep pace with its peers. Zooming out a bit, the move may signal that Apple's feeling the pressure from years of unchecked AI hype, and is deciding to settle into a safer, support-oriented role. In February, Apple announced it would invest $500 billion on tech manufacturing in the US over the next four years, including a 250,000 square foot server-building facility in Houston and an engineering academy in Detroit. And in June -- coincidentally around the time it announced it was pushing Siri's upgrade to 2026 -- the company's Machine Learning Research lab released a white paper declaring that the broader AI industry was massively overhyping the abilities of top AI models. That included OpenAI's claims that its leading chatbots can "reason," something its CEO Sam Altman has increasingly used as a sales tactic to draw in more users. Put together, Apple's moves make it the largest tech company to start second-guessing the red hot AI hype that we've seen so far. Whether it serves as a bellwether for further decoupling, or stands alone for now, remains to be seen.

Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino

Apple had two major launches last month. They couldn't have been more different. First, Apple revealed some of the artificial intelligence advancements it had been working on in the past year when it released developer versions of its operating systems to muted applause at its annual developer's conference, WWDC. Then, at the end of the month, Apple hit the red carpet as its first true blockbuster movie, "F1," debuted to over $155 million -- and glowing reviews -- in its first weekend. While "F1" was a victory lap for Apple, highlighting the strength of its long-term outlook, the growth of its services business and its ability to tap into culture, Wall Street's reaction to the company's AI announcements at WWDC suggest there's some trouble underneath the hood. "F1" showed Apple at its best -- in particular, its ability to invest in new, long-term projects. When Apple TV+ launched in 2019, it had only a handful of original shows and one movie, a film festival darling called "Hala" that didn't even share its box office revenue. Despite Apple TV+ being written off as a costly side-project, Apple stuck with its plan over the years, expanding its staff and operation in Culver City, California. That allowed the company to build up Hollywood connections, especially for TV shows, and build an entertainment track record. Now, an Apple Original can lead the box office on a summer weekend, the prime season for blockbuster films. The success of "F1" also highlights Apple's significant marketing machine and ability to get big-name talent to appear with its leadership. Apple pulled out all the stops to market the movie, including using its Wallet app to send a push notification with a discount for tickets to the film. To promote "F1," Cook appeared with movie star Brad Pitt at an Apple store in New York and posted a video with actual F1 racer Lewis Hamilton, who was one of the film's producers. Although Apple services chief Eddy Cue said in a recent interview that Apple needs the its film business to be profitable to "continue to do great things," "F1'' isn't just about the bottom line for the company. Apple's Hollywood productions are perhaps the most prominent face of the company's services business, a profit engine that has been an investor favorite since the iPhone maker started highlighting the division in 2016. Films will only ever be a small fraction of the services unit, which also includes payments, iCloud subscriptions, magazine bundles, Apple Music, game bundles, warranties, fees related to digital payments and ad sales. Plus, even the biggest box office smashes would be small on Apple's scale -- the company does over $1 billion in sales on average every day. But movies are the only services component that can get celebrities like Pitt or George Clooney to appear next to an Apple logo -- and the success of "F1" means that Apple could do more big popcorn films in the future. "Nothing breeds success or inspires future investment like a current success," said Comscore senior media analyst Paul Dergarabedian. But if "F1" is a sign that Apple's services business is in full throttle, the company's AI struggles are a "check engine" light that won't turn off. At WWDC last month, Wall Street was eager to hear about the company's plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company's hardware products, had a rollout marred by delays and underwhelming features. Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini, the expectation of AI assistants among consumers is growing beyond "Siri, how's the weather?" The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn't offer any updates about the improved Siri beyond that the company was "continuing its work to deliver" the features in the "coming year." Some observers reduced their expectations for Apple's AI after the conference. "Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view," wrote Jefferies analysts this week. Siri should be an example of how Apple's ability to improve products and projects over the long-term makes it tough to compete with. It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation. Apple's strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn't have the same reflex against collecting data and cloud processing as privacy-obsessed Apple. Some analysts have said they believe Apple has a few years before the company's lack of competitive AI features will start to show up in device sales, given the company's large installed base and high customer loyalty. But Apple can't get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino. "The three-year problem, which is within an investment time frame, is that Android is racing ahead," Needham senior internet analyst Laura Martin said on CNBC this week. Apple's services success with projects like "F1" is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames. Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley. Wall Street's anxiety over Apple's AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri's engine with Anthropic or OpenAI's technology, as opposed to its own foundation models. The move, if it were to happen, would contradict one of Apple's most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers. Using external technology would be an admission that Apple Foundation Models aren't good enough yet for what the company wants to do with Siri. "They've fallen farther and farther behind, and they need to supercharge their generative AI efforts" Martin said. "They can't do that internally." Apple might even pay billions for the use of Anthropic's AI software, according to the Bloomberg report. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search. The company didn't confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose. In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman. "I can't see Apple doing that," Martin said. Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google's DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal. Meta's not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster. Apple, on the other hand, hasn't announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.

Apple reportedly considering using tech from OpenAI or Anthropic as it falls behind in AI race - SiliconANGLE

Apple reportedly considering using tech from OpenAI or Anthropic as it falls behind in AI race Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its digital assistant Siri, as the company, once at the bleeding edge of technology and design, falls far behind rivals in developing cutting-edge AI models. According to Mark Gurman at Bloomberg, Apple has held talks with both OpenAI and Anthropic, with the discussions also including asking both companies to train versions of their models that could run on Apple's cloud infrastructure for testing. The report also claims that so far, Apple is leaning toward Anthropic as being the better choice for Siri's needs. Notably, Apple already offers ChatGPT from OpenAI in Siri via its Apple Intelligence feature, be it that ChatGPT is only available as a user-driven, opt-in extension. What Apple is now considering is choosing ChatGPT or Anthropic's Claude to power Siri itself, versus being a complimentary, opt-in feature. Apple's investigation into third-party models is claimed to be at an early stage and the company hasn't made a final decision. Apple also apparently has an internal competing project dubbed LLM Siri that uses in-house models that remains in active development and still could be the direction Apple goes with, be it that internal models are claimed to be well behind AI offerings already on the market. Gurman argues that if Apple were to switch to using Anthropic's Claude or OpenAI's ChatGPT models for Siri, it would be an acknowledgment that the company is struggling to compete in generative AI and he would be right. The company that debuted world-changing devices such as the iPod and the iPhone has struggled to innovate since the death of Steve Jobs in 2011, with launches such as the Apple Vision Pro flopping and the company struggling to innovate amid a sea of competitors. Sadly for Apple fans, AI is the latest area that Apple has fallen behind. Apple may not abandon internal efforts and there's no guarantee that it won't push ahead with its in-house efforts, with a new partnership with Anthropic or OpenAI perhaps complementing Apple-designed large language models. But what is clear is that Apple is now so-far behind Google LLC with its Gemini Models which are baked into Android, let alone standalone providers, that it's running out of time. If Apple goes into next year at a time when AI is revolutionizing the world with Siri not being able to tell users what the current month is - which it remarkably can't - the company even runs the real risk of even its core user base starting to think twice about its technology and products.

Siri's AI reboot delayed to 2026 or later

Apple is evaluating the integration of artificial intelligence models from OpenAI and Anthropic to enhance its Siri voice assistant, as reported by Bloomberg. This assessment occurs concurrently with Apple's ongoing internal development of "LLM Siri," a project utilizing proprietary AI models. Apple has reportedly requested that OpenAI and Anthropic develop and train versions of their respective AI models capable of operating within Apple's cloud infrastructure for testing purposes. This exploration of external AI solutions follows delays in the planned rollout of an AI-enabled Siri. The original target for this updated Siri was 2025; however, its release has been postponed to 2026 or potentially later due to various technical challenges encountered during development. This deferral highlights a broader trend, as Apple has reportedly lagged behind other technology companies, including Google, OpenAI, and Anthropic, in advancements within the artificial intelligence sector over the past several years. While the current iteration of Siri possesses the capability to query ChatGPT for complex inquiries, Apple now appears to be investigating a more comprehensive integration of third-party AI provider technologies beyond this existing functionality.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal

Gift 5 articles to anyone you choose each month when you subscribe. Apple is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potential blockbuster move aimed at turning around its flailing AI effort. The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations.

Apple's Siri AI overhaul could ditch in-house tech for OpenAI or Anthropic - Phandroid

Apple might overhaul Siri using AI from OpenAI or Anthropic instead of its own models. That's the current direction, according to a new Bloomberg report, as Apple looks to close the gap in AI. Internally, this shift has caused friction. One top engineer, Tom Gunter, has already left, and the MLX team reportedly threatened to quit. Apple is still running a separate effort called LLM Siri, which could power next year's Siri update with its own models. However, executives believe that a third-party model is the fastest way to turn things around. Apple Intelligence hasn't impressed, often failing at basic tasks. Compared to Gemini or Galaxy AI, it feels half-baked and rushed. Right now, Apple uses OpenAI for more advanced Apple Intelligence queries. That partnership might grow, but Apple is also weighing a full acquisition of Anthropic. While OpenAI is valued at around $300 billion, Anthropic sits closer to $61.5 billion, making it a more realistic target. The real problem might be talent. Meta, OpenAI, and others are offering massive salaries to AI engineers, sometimes double what Apple pays. Apple has the cash, with nearly $50 billion on hand, but it hasn't matched the offers, leaving its AI team understaffed and frustrated. If Apple wants Siri to compete, something has to change. Partnering with OpenAI buys time. Buying Anthropic gives them control. Either option would be a significant departure from Apple's usual playbook, but it may be the only way to fix Siri without waiting years.

Apple Could Turn to OpenAi or Anthropic to Power Enhanced Siri, Report Says

The iPhone maker has held talks with both Anthropic and OpenAI about relying on their AI models instead of in-house technology, according to Bloomberg, citing people familiar with the matter. Siri can be used to access ChatGPT with some iPhone models. Significant delays have raised pressure on Apple to prove it can compete with other tech leaders on AI development. Anthropic declined to comment on the report. Apple and OpenAI did not respond to an Investopedia request for comment in time for publication. At Apple's Worldwide Developers Conference earlier this month, Senior Vice President of Software Engineering Craig Federighi said the Siri features "need more time to reach our high quality bar" and that more information would be released "in the coming year." Shares of Apple rose 2% to close just above $205 on Monday. The stock has lost nearly a fifth of its value in 2025 so far, making it the second-worst-performing member of the Magnificent Seven stocks this year after Tesla (TSLA).

Apple's Could Turn to OpenAi or Anthropic to Power Enhanced Siri, Report Says

The iPhone maker has held talks with both Anthropic and OpenAI about relying on their AI models instead of in-house technology, according to Bloomberg, citing people familiar with the matter. Siri can be used to access ChatGPT with some iPhone models. Significant delays have raised pressure on Apple to prove it can compete with other tech leaders on AI development. Anthropic declined to comment on the report. Apple and OpenAI did not respond to an Investopedia request for comment in time for publication. At Apple's Worldwide Developers Conference earlier this month, Senior Vice President of Software Engineering Craig Federighi said the Siri features "need more time to reach our high quality bar" and that more information would be released "in the coming year." Shares of Apple rose 2% to close just above $205 on Monday. The stock has lost nearly a fifth of its value in 2025 so far, making it the second-worst-performing member of the Magnificent Seven stocks this year after Tesla (TSLA).

Apple Could Outsource Advanced Intelligence for Siri From These Companies

The company is reportedly discussing acquiring Perplexity as well Apple is reportedly ditching the idea of using in-house artificial intelligence (AI) models to power the new capabilities in Siri. As per the report, the Cupertino-based tech giant is now considering outsourcing the technology instead. The two main contenders for this are reportedly Anthropic and OpenAI, who have been asked to train a custom version of their AI model for Siri. If the iPhone maker does go ahead with this idea, it would also signal that Apple is struggling to scale its AI technology in a native manner. According to a Bloomberg report, the company is considering ditching developing AI capabilities for Siri in-house. Last year at its Worldwide Developers Conference (WWDC), Apple first announced AI-powered features for Siri, including human-like responses, the ability to integrate with first-party and third-party apps, and the ability to perform more complex tasks that span multiple interfaces. However, these features did not arrive with the launch of the iPhone 16 series. Even when the first batch of Apple Intelligence began rolling out later that year, the company remained tight-lipped about Siri's new features, delaying it several times. Finally, at WWDC 2025, the company said that it was taking time to ensure that the feature worked as intended and set a deadline for 2026. Now, as per the report, the tech giant is considering using AI models from Anthropic or OpenAI for the project. Citing people familiar with the conversations, Bloomberg's Mark Gurman claimed that Apple held discussions with both AI firms about using their large language models (LLMs). Additionally, it has reportedly also asked them to train a custom version of their model that can run on the company's cloud infrastructure. The iPhone maker reportedly wants to test both models to ensure compatibility and efficiency before finalising one of them. If Apple indeed takes this route, it would mean a reversal from its original plans of developing core AI technologies in-house. So far, most of the AI features within its apps are powered by what the company calls Apple Foundation Models. This would also be an acknowledgement of the fact that the company is struggling to scale its technology to compete with global rivals.

Apple In Talks With Anthropic And OpenAI To Supercharge Siri, Aiming To Deliver Advanced AI Features While It Continues Work On Its Own Models

Siri has been long facing backlash for not coming with the same capabilities that other rival assistants tend to offer such as contextual awareness and natural language understanding. Users have been asking for a more powerful Siri experience for quite some time and while Apple Intelligence did promise to offer more personalization and a more smart AI assistant, but it still lacked the offerings of the modern AI era. Now, it looks like that is about to change as according to a recent report, the Cupertino-based tech giant s in talks with OpenAI and Anthropic for a potential integration. Siri has struggled to handle multi-step conversations due to the rigid command structure built in which is not able to adapt to different ways of putting the query just like other LLM models would be able to. Similarly, complex questions that are open-ended or involve reasoning is also not a strong forte of the assistant. Apple has also been very snail-paced when it comes to evolving Siri and expanding its functionality. To address these shortcomings, as per a recent Bloomberg report, Apple is said to be looking into a potential partnership with OpenAI and Anthropic for embedding their advanced LLM models into Siri. Currently, Apple is said to be evaluating both OpenAI and Anthropic's AI models which are tailored to be able to run on the Private Cloud Compute servers, with no final conclusion yet on replacing Siri's existing technology. The internal testing however, as per the report, point in the direction of Anthropic's models best suited for Siri's needs. Even the preliminary financial conversations between the two are also said to be going on, although Anthropic is seemingly demanding a multi-billion dollar amidst the growing costs. Apple might consider other option for partnership, given the high demand put up by Anthropic and weigh the best options available for integration to bring a more advanced and intelligent Siri for its users. While the tech giant has been working on its own large language model but Siri's struggle with AI is also not a mystery especially given how the company promised new Siri capabilities powered by Apple Intelligence, but failed to deliver the features in time. Apple even invited quite the criticism when it announced in March about the potential delay in Apple Intelligence powered Siri capabilities until 2026, but given the backlash, it changed its plans and now intends to bring the functionality in the iOS 26 update. A potential partnership with OpenAI or Anthropic could help Apple to continue developing its own LLM model while delivering on its AI promise.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal

Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations. If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026.

Apple Calls Upon OpenAI and Anthropic to Power Next-Gen Siri

This will help Apple catch up in the AI race where it has been falling behind to the competition. Apple has so far struggled to develop its new and improved Siri voice assistant, which is why a new report suggests that the company might be seeking help from AI giants like OpenAI and Anthropic to power Apple's AI-enabled Siri ambition. According to Bloomberg, the Cupertino giant is in talks with both OpenAI and Anthropic to build the next generation of AI-powered Siri, which could also run on Apple's cloud infrastructure for testing. We reported in May that Apple is working on a new LLM-based Siri, which will be more conversational and better at processing information. The company is likely having trouble building its own large language model, prompting it to reach out to other leaders in the AI industry. Apple faced backlash after it failed to successfully deliver the promising new Siri, delaying its plans from 2025 to 2026 or even further. Apple is also looking to buy Perplexity AI to help improve its current set of Apple Intelligence features. To be honest, Apple is struggling to catch up in the AI race, while its competitors are already gearing forward with rapid advancements. The company has to take some bold steps if it wants to catch up with Google's Gemini, or it will end up far behind. And this could be why, instead of investing and building in-house frontier AI models, Apple is seeking help from other AI players.

Report: Apple Considering Powering Siri With Third-Party AI Models | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. The company has talked with both of the AI firms and asked them to train versions of their models that it could test on its cloud infrastructure, Bloomberg reported Monday (June 30), citing unnamed sources. Apple is in the early stages of considering this move, hasn't made a final decision, and is still actively developing in-house models for use with Siri, according to the report. Apple did not immediately reply to PYMNTS' request for comment. The company currently powers most of its AI features with its own models and has been planning to use that technology for a new version of Siri that would be released in 2026, according to the report. While Apple allows OpenAI's ChatGPT to answer some web-based search queries in the voice assistant, Siri itself is powered by Apple, per the report. Adopting third-party AI models could allow Apple to offer Siri features that would be competitive with the AI assistants available on Android smartphones, the report said. It was reported June 12 that Apple aimed to bring an AI-powered upgrade of Siri to market in spring 2026, after facing delays and failing to meet its original goal of fall 2024. The company originally announced the features it planned to add to Siri in June 2024. The capabilities were marketed last year and were set to be launched in fall 2024. Its targeted release date was later shifted to spring 2025 and then, in March, postponed to sometime in the coming year. Over that time, technical challenges led to Siri being rebuilt entirely and management responsibilities being shifted around within Apple. It was reported June 8 that Apple had run into bugs during the process of trying to develop its own large language models over the machine learning technology that powers Siri. On June 6, it was reported that the company's stock price had seen its worst performance since at least 2010 as Apple faced a slew of problems, including its challenges with AI.

Apple's next AI move could change everything for Siri

Apple's (AAPL) once-glorified assistant has fallen way behind flashier AI like ChatGPT, Gemini, and Claude. Don't miss the move: Subscribe to TheStreet's free daily newsletter These days, it seems it's stuck in 2015, while other AI models rewrite the game. Apple's assistant continues tinkering with features but rarely delivers the lightning-quick, context-aware replies we're seeing on ChatGPT-powered platforms. However, after years of stunted updates and stiff competition from Google, OpenAI, and Amazon, Siri is potentially on the brink of a reinvention, redefining Apple Intelligence in the process. So here we are: Siri, would you reinvent yourself with an AI ringer behind the curtain? Whispers suggest this gamble could pay off and finally turn Apple stock's fortunes around. How Apple's Siri's early lead faded as rivals pulled ahead Siri was arguably Apple's secret sauce. It felt ahead of its time, a futuristic sidekick that wowed users back in 2011. Talking to your phone at the time felt like something straight out of a sci-fi flick. It made stuff like reminders, texts, and smart home tricks hands-free long before anyone else really nailed it. Fast forward to now, and Siri's crown has slipped. At the same time, ChatGPT, Gemini, Claude, and Grok have all evolved into sharp, context-savvy bots. Apple tried to turn things around with its massive "Apple Intelligence" rebrand in mid-2024, backed by savvy on-device models and proactive help. Related: Tesla stock sinks fast as Musk-Trump clash turns ugly However, by Apple's Worldwide Developer's Conference 2025, Siri was basically missing in action, with Apple hyping new real-time translation and visual lookup. Even Marketing SVP Greg Joswiak admitted Siri flopped quality checks this cycle, a major letdown for Apple users and stockholders alike. Meanwhile, rivals like Anthropic's Claude and OpenAI's ChatGPT have surged ahead in generative smarts. However, it looks like Apple's finally ready to flip the script. Recent reports suggest that Siri's brain power could potentially be outsourced, marking a major U-turn for a company that has looked to build everything in-house. Also, the shake-up follows big leadership moves, too. More Tech Stock News: AI boss John Giannandrea's out; Mike Rockwell is now steering "Apple Intelligence." Wall Street's into it, with Apple stock in the green. Nevertheless, balancing this pivot with privacy promises could make or break Apple's AI comeback. Apple eyes OpenAI, Anthropic for a smarter Siri Apple is exploring a major Siri upgrade, but it might not come from Apple's own AI lab. According to fresh reports, the Cupertino giant is looking to ink deals to power Siri's next chapter with OpenAI or Anthropic. That's a seismic shift for a business that prides itself on developing everything in-house. Apple shares popped 2% on the news, signaling Wall Street likes the idea of Siri finally getting smarter. The company has reportedly asked both OpenAI and Anthropic to train AI models that can run on Apple's cloud servers. That essentially means a much faster rollout and fewer AI hiccups. Related: Gemini, ChatGPT may lose the AI war to deep-pocketed rival It also hints that Apple's own generative AI tech might not be up to snuff. Still, these are early days. Apple's already shelling out billions to run its own models in the cloud starting next year. Hence, the backup plan might just be insurance. It's important to note that this isn't the first time Big Tech has borrowed AI brains. Samsung used Google's Gemini for its smartphones, and Amazon's Alexa tapped Anthropic's Claude. If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri's long-awaited glow-up might actually deliver this time. In addition, Apple stock hasn't had the best of years on the stock market. It's down more than 17% year to date, and close to 18% in the past six months alone. Related: Veteran analyst drops jaw-dropping Tesla stock target

Apple's AI Surrender: When 'Think Different' Becomes 'Think Like Everyone Else'

The move could impact Apple's brand identity, user data control, and innovation capacity. For nearly three decades, Apple's 'Think Different' philosophy has defined not only its marketing but also its entire corporate identity. The company that revolutionized personal computing, transformed the music industry, and reimagined mobile phones has always prided itself on building everything in-house - from silicon to software, from processors to user interfaces. Yet this week's revelation that Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, sidelining its own in-house models, represents perhaps the most profound philosophical shift in the company's modern history. This isn't merely a technical pivot; it's an existential admission that 's legendary vertical integration strategy, the very foundation of its premium brand and ecosystem lock-in, has met its match in the age of artificial intelligence. Apple's vertical integration has long been its secret weapon. While competitors cobbled together components from various suppliers, Apple controlled every aspect of the user experience. This strategy gave rise to the iPhone's seamless hardware-software integration, the M-series chips that revolutionized , and the AirPods that redefined wireless audio. But AI represents a fundamentally different challenge. Unlike hardware manufacturing or software development, where Apple could methodically build expertise over the years, AI requires massive computational resources, specialized talent, and - most crucially - time that Apple doesn't have. Apple has been falling behind Google, , and Anthropic in the AI race, and the company officially delayed the updated Siri in March 2025 after promising enhanced capabilities since last year. Also Read: This potential partnership with Anthropic or OpenAI represents more than outsourcing - it's a fundamental acknowledgment that Apple's innovation model has limitations. Consider the implications: Perhaps most troubling is what this says about Apple's innovation capacity. The company that once mocked competitors for lacking vision is now essentially admitting that it cannot compete with startups founded just a few years ago. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI - the most important new technology in decades. This isn't necessarily a death knell for Apple's innovation culture, but it's certainly a humbling moment. The company that redefined multiple industries now finds itself playing catch-up in the most transformative technological shift since the internet itself. Partnering with or OpenAI would provide Apple with valuable time to continue refining its own AI models while still delivering modern AI features that customers expect. This could be viewed as strategic pragmatism rather than surrender; a temporary compromise that allows Apple to compete while building long-term capabilities. Yet the pivotal question remains: Has Apple's "Think Different" philosophy evolved into something more conventional? The company that once bet its future on revolutionary internal innovations is now considering licensing the very technologies that define the next era of computing. This scenario will likely be remembered as the inflection point when Apple's vertical integration doctrine met its greatest challenge. Whether this represents adaptive evolution or the beginning of a more fundamental transformation of remains to be seen. What's certain is that the company that taught the world to 'Think Different' is now thinking more like everyone else - and that shift carries profound implications for both Apple and the broader technology landscape.

Apple mulls using OpenAI or Anthropic to power Siri in big reversal:...

Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported Monday. The iPhone maker has had discussions with both companies about using their large language models for Siri, asking them to train versions of their LLMs that could run on Apple's cloud infrastructure for testing, the report said, citing people familiar with the discussions. Apple's investigation into third-party models is at an early stage and the company has not made a final decision on using them, the report said. Amazon-backed Anthropic declined to comment, while Apple and OpenAI did not respond to Reuters requests. The company had in March said AI improvements to its voice assistant Siri will be delayed until 2026, without giving a reason for the setback. Apple shook up its executive ranks to get its AI efforts back on track after months of delays, resulting in Mike Rockwell taking charge of Siri, as CEO Tim Cook lost confidence in AI head John Giannandrea's ability to execute on product development, Bloomberg had reported in March. Amid intense competition among major tech firms to dominate the burgeoning generative AI sector, Apple has been partnering with established AI companies and integrating a host of on-device AI features to enhance its offerings. In May, Bloomberg reported that Apple was teaming up with Anthropic on a new "vibe-coding" software platform that will use AI to write, edit and test code on behalf of programmers.

Apple Siri May Soon Run on Claude or ChatGPT AI Models

Could Apple's Shift to Anthropic AI Finally Make Siri Smarter Than Google Assistant or Alexa? Apple is reportedly considering replacing Siri AI with advanced large language models (LLMs) from Anthropic or OpenAI. This move could mark a major shift from Apple's long-standing approach of building core technologies in-house. The company has tested Claude and ChatGPT internally to explore improvements to Siri's capabilities. Early results show Claude performed better than Apple's own models, especially in handling complex queries and tasks. These findings are pushing the tech giant to consider external partnerships.

Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports

(Reuters) -Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday. The iPhone maker has had discussions with both companies about using their large language models for Siri, asking them to train versions of their LLMs that could run on Apple's cloud infrastructure for testing, the report said, citing people familiar with the discussions. Apple's investigation into third-party models is at an early stage and the company has not made a final decision on using them, the report said. Amazon-backed Anthropic declined to comment, while Apple and OpenAI did not respond to Reuters requests. The company had in March said AI improvements to its voice assistant Siri will be delayed until 2026, without giving a reason for the setback. Apple shook up its executive ranks to get its AI efforts back on track after months of delays, resulting in Mike Rockwell taking charge of Siri, as CEO Tim Cook lost confidence in AI head John Giannandrea's ability to execute on product development, Bloomberg had reported in March. Amid intense competition among major tech firms to dominate the burgeoning generative AI sector, Apple has been partnering with established AI companies and integrating a host of on-device AI features to enhance its offerings. In May, Bloomberg reported that Apple was teaming up with Anthropic on a new "vibe-coding" software platform that will use AI to write, edit and test code on behalf of programmers. (Reporting by Juby Babu in Mexico City; Editing by Alan Barona)

Apple may let ChatGPT and Anthropic power Siri amid internal AI setbacks

Apple is said to be planning to release its delayed Siri upgrade in spring 2026. Apple is reportedly exploring the idea of using artificial intelligence (AI) technology from OpenAI or Anthropic to power a new version of Siri. If Apple decides to adopt third-party AI models, it would mark a major shift in strategy and signal that the company is facing challenges in keeping up with the competition in generative AI. The company has held talks with both ChatGPT-creator OpenAI and Claude-creator Anthropic about training versions of their AI models that can run on Apple's own cloud infrastructure. These discussions are still in the early stages, and no final decision has been made yet, according to Bloomberg. Also read: Apple may launch its most affordable MacBook yet with iPhone chip: Here's what we know Apple primarily relies on its in-house technology, known as Apple Foundation Models, to power most of its AI features. It had initially announced plans to release an upgraded Siri in late 2024, but the launch was ultimately delayed. Now, the release is reportedly planned for next spring, hinting at internal challenges. The new discussions suggest Apple is rethinking its approach, especially as Android phones start offering more advanced AI features. Apple has already taken small steps in this direction. Since late 2024, some AI features offered by Apple have been handled by OpenAI's ChatGPT, including answering web-based questions and helping with writing tasks. Apple also plans to add image generation and on-screen image analysis using ChatGPT in iOS 26, which is expected to be released later this year. Also read: Google Pixel 9 Pro available with Rs 14,000 discount: Check deal details here "A competing project internally dubbed LLM Siri that uses in-house models remains in active development," the report stated. However, by exploring partnerships with OpenAI and Anthropic, Apple is showing that it's open to outside help to improve Siri faster and stay competitive in the growing AI space.