Apple hires Google executive to lead AI marketing as Siri overhaul approaches
8 Sources
[1]
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple (AAPL.O), opens new tab on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its
[2]
Apple hires veteran Google VP to lead AI product marketing - 9to5Mac
Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells me. Apple says Rincon will lead protect marketing and product management for all of Apple's AI platforms, including Apple Intelligence and Siri, reporting directly to Greg
[3]
Apple Brings On Google Shopping VP to Lead AI Marketing Push
Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping. At Apple, Rincon will be in charge of product marketing and product management for
[4]
Apple hires Google exec to lead AI marketing
Why it matters: Apple is racing to reset its AI strategy, with a revamped Siri central to competing against fast-moving rivals. Driving the news: Rincon will serve as VP of product marketing for AI, reporting to Greg Joswiak, Apple's senior VP of worldwide product marketing. * Rincon's most
[5]
Apple hires ex-Google executive to head AI marketing amid push to improve Siri - The Economic Times
The hire comes as Apple is readying an improved version of Siri, its virtual assistant, for release this year, rebuilt with technology from Alphabet's Gemini AI model.Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and
[6]
Apple Hires The Executive Behind Google's Shopping Experiences To Lead Its AI Marketing Efforts
In what is a testament to the seriousness of its oncoming, all-encompassing AI push, Apple has just staged a mini coup of sorts by poaching one of Google's star executives to lead its AI marketing efforts. Apple has hired Google's VP of product marketing, Lilian Rincon, to head product marketing
[7]
Apple Recruits Google Shopping Exec to Lead AI Marketing | PYMNTS.com
As Reuters reported Friday (March 27), Lilian Rincon, who had spent nine years with Google heading its shopping and assistant tools, will now serve as Apple's vice president of product marketing for AI. The report noted that Rincon's hiring is happening as Apple prepares to introduce an updated
[8]
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its marketing chief Greg "Joz"
Share
Copy Link
Apple has appointed Lilian Rincon, a former Google VP who spent nine years overseeing Google Shopping and Assistant, as vice president of product marketing for AI. The hire signals Apple's intensified focus on AI marketing as it prepares to launch an improved Siri rebuilt with Gemini AI technology later this year.
Apple Brings Google Veteran to Lead AI Marketing Push
Apple has hired Lilian Rincon, who spent nearly a decade at Google, as its new vice president of product marketing for artificial intelligence, the company confirmed on Friday
1
. Rincon will report directly to Greg Joswiak, Apple's senior vice president of worldwide marketing, and will lead product marketing and product management for all of Apple's AI platforms, including Apple Intelligence and Siri2
. The strategic hire comes as Apple races to reset its AI strategy and prepare for a major Siri overhaul scheduled for release this year.
Source: Axios
Google Shopping and Assistant Experience Comes to Apple
During her nine years at Google, Rincon most recently served as vice president of product management, leading the global product organization responsible for Google Shopping and Google Assistant
2
. Before joining Google in 2017, she held positions at Microsoft and Skype, bringing a wealth of experience in consumer-facing technology products3
. Her expertise in managing large-scale AI-powered products positions her to tackle Apple's ambitious plans to improve Siri and compete with rivals who have moved faster in AI development.Siri Rebuild with Gemini AI Technology
The timing of this hire is critical. Apple is readying an improved version of Siri, its virtual assistant, for release this year, rebuilt with technology from Alphabet's Gemini AI model
1
. This transformation is part of a multiyear partnership with Google that gives Apple the ability to run Gemini AI models from its own devices and servers4
. With iOS 27, Apple plans to overhaul Siri into a full chatbot version that will compete directly with ChatGPT, Claude, and Gemini3
.
Source: ET
Related Stories
Apple's Broader AI Strategy Reset
Apple is seen as lagging behind competitors in AI development, both due to delays in deploying Apple Intelligence features and because iOS, macOS, and iPadOS currently offer fewer AI capabilities compared to Android and Windows
3
. Rincon's hiring follows the December addition of Amar Subramanya, who serves as vice president of AI reporting to Craig Federighi2
. Subramanya spent 16 years at Google, including as an engineering VP working on Gemini, before a brief stint at Microsoft and then joining Apple. Together, these hires Google executive appointments signal Apple's determination to accelerate its AI marketing and development efforts.
Source: Market Screener
What to Watch at WWDC 2026
Apple is expected to reveal more details about its AI plans and the Siri revamp at its Worldwide Developers Conference, which begins on Monday, June 8
4
. Bloomberg reported Thursday that the company also plans to allow Siri to connect to a broad range of AI apps beyond just ChatGPT4
. This openness represents a shift in Apple's traditionally closed ecosystem approach and suggests the company recognizes the need for flexibility in the rapidly evolving AI landscape. Rincon faces significant challenges ahead as she works to position Apple's AI offerings against fast-moving competitors who have already captured consumer attention with their chatbot capabilities.References
Summarized by
Navi
Related Stories
Apple Taps Veteran Executive Kim Vorrath to Revamp AI and Siri Efforts
25 Jan 2025•Technology
Apple loses senior Siri executive and AI researchers to Google DeepMind and Meta
30 Jan 2026•Business and Economy
Apple's Siri AI Upgrade Faces Significant Delays, Causing Internal Turmoil
15 Mar 2025•Technology
Recent Highlights
1
OpenAI Claims AI Math Breakthrough on Navier-Stokes, Sparks Controversy Over Credit and Future of Research
Science and Research
2
Anthropic CEO Dario Amodei Proposes Three-Step Plan to Slow the Pace of AI Development
Policy and Regulation
3
Nvidia CEO Jensen Huang Declares AGI Has Arrived With OpenAI's GPT-6 Astra Release
Technology
Recent Highlights
Today's Top Stories
Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Follow topics that matter to you and stay ahead.
