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Apple may open up the App Store to agentic AI - Engadget
Artificial intelligence has posed a multi-layered problem for Apple in recent years. We're expecting to hear some big news at WWDC this year about how AI will be integrated into the company's gadgets, but there are still other wrinkles still to be ironed out in its broader approach to the use of this influential technology. According to The Information, one of those challenges is the recent interest and development of agentic AI. To date, Apple has not permitted vibe coding tools on the App Store because they would violate its policies. They could also potentially be used to create original apps for people who would have otherwise gotten software from the App Store, which could pose a threat to Apple's revenue as well as creating a loophole for spreading malware or taking other malicious actions. But applying that same block more broadly to any agentic AI services, which can take active control over a device and its programs, could keep Apple out of the loop as those tools are generating a lot of interest among both developers and casual users. Apple is reportedly trying to maintain its control over the App Store, while capitalizing on the current buzz around AI agents. "While details couldn't be learned, its staffers are designing a system to adhere to its standards of privacy and security and prevent the more freewheeling behavior some users of agentic systems such as OpenClaw have experienced, where agents can go haywire and delete all of a user's emails, according to the people briefed on the matter," the article states. It sounds like a high wire act for a company that has been struggling to keep pace with AI's breakneck development. Add this to the long laundry list of information we'll be curious to see addressed at next month's keynote.
[2]
Apple is working to incorporate AI agents on the App Store, per report - 9to5Mac
Apple's big developer conference, WWDC, is only weeks away. And a new report indicates that an announcement might happen regarding Apple's efforts to better incorporate AI agents into the App Store. Aaron Tilley, writing at The Information: Apple is exploring ways to better incorporate AI agents into its App Store so it can benefit from the tech industry's hottest trend while ensuring that the software in its store continues to play by its rules, according to people briefed on the matter. [...] AI agents -- which are capable of taking complex actions on behalf of users -- present inherently thorny issues for Apple's strict regulations on its app platforms, which are designed to prevent the apps from spreading malware, avoiding App Store fees and committing other misbehavior. For example, some agents can spin up smaller apps on the spot to perform a wide variety of tasks, which could be a problem if the agents do so after Apple has already approved the apps they live within. Apple's efforts to incorporate AI agents into the App Store aim to reconcile those inconsistencies. While details couldn't be learned, its staffers are designing a system to adhere to its standards of privacy and security and prevent the more freewheeling behavior some users of agentic systems such as OpenClaw have experienced, where agents can go haywire and delete all of a user's emails, according to the people briefed on the matter. The report says that Apple might announce its new updates regarding AI agents on the App Store at WWDC next month. However, it's possible that the company isn't yet ready for that unveiling. Apple CEO Tim Cook recently acknowledged the rise of AI agents when addressing Mac supply shortages during the last quarterly earnings. Many users are turning to the Mac mini and Mac Studio, Apple desktops, to help run AI agents. Understandably, Apple doesn't want its lucrative App Store business upended by the new trend. But if it can find a way to better support AI agents and provide key privacy and security guarantees through the App Store, that makes a lot of sense. What do you expect Apple to launch on the App Store related to AI agents? Let us know in the comments.
[3]
Apple Working on Plan to Allow AI Agent Apps on the App Store
Apple is looking into ways to better support apps that include AI agents and AI coding capabilities in the App Store, reports The Information. Apple is designing a system that would maintain its security and privacy standards while allowing for AI app features, but details on how the system will work are unavailable. Apple started blocking updates for some popular vibe coding apps in March because those apps violated App Store rules that prohibit apps from executing code that alters their own functionality or that of other apps. Vibe coding apps let users build apps and websites with little to no coding experience, using AI agents and natural language prompts. Vibe coding has become popular, and Apple's rules have not been able to keep up. Apps that include AI agents present similar problems for Apple. AI agents can autonomously complete complex actions and make mini apps using tools and capabilities that would not traditionally be supported under Apple's App Store rules. Apple will need to make changes to keep up with the software trends that developers and users want. Apple wants to incorporate AI agents into the App Store while preventing some of the issues that people have run into with rogue AI agents deleting content and causing other problems. As it works to prepare for future AI apps, Apple is also developing its own AI capabilities. Siri is set to get a major overhaul in iOS 27, making it smarter and better able to compete with Claude and ChatGPT. Apple has partnered with Google to use custom Gemini models to power Siri. The Information says Apple has started contacting app developers to integrate app capabilities like booking flights and sending calendar invites into the new version of Siri and Apple Intelligence. Some developers are hesitant to work with Apple to integrate their apps into Siri because they are worried about providing new ways for Apple to collect commissions. Apple is telling some developers that it does not plan to charge commissions during the early stages of the partnership, but that fees are a possibility in the future. Apple has held talks with Baidu, Alibaba, and Tencent about Siri integration in iOS 27, but the companies do not want to end up paying fees to Apple. Apple also plans to allow users to select from multiple chatbots to use with Siri, instead of limiting people to OpenAI's ChatGPT. AI models from companies like Anthropic or Google could be used for Image Playground and Writing Tools the way ChatGPT can be used today. It is not clear if Apple plans to open up more of iOS to third-party chatbots, but OpenAI has reportedly been disappointed with Apple's limitations. ChatGPT can be used to generate images and text through the iOS integration, but it cannot access user emails or other personal information. Customers are also rarely using the functionality, according to The Information. Apple's new version of Siri is expected to be unveiled at the WWDC keynote on June 8, and the plans that Apple has for agentic AI apps in the App Store could also be discussed at the same time.
[4]
Apple may be building an AI App Store -- and it could change the iPhone forever
For nearly two decades, the iPhone experience has revolved around apps. The advertisements declaring "there's an app for that" are still a core memory for me as a new iPhone user years ago. According to a new report from The Information though, Apple is quietly exploring ways to bring AI agents into the App Store, and this could signal the biggest shift to the iPhone ecosystem since the App Store launched back in 2008. At first glance, even I did a double take at what seems like a very technical idea of "AI agents" coming to the App Store. But the idea is simple that Apple might be preparing for a future where rather than opening apps, AI does it for you. AGI inside the app store According to the report, Apple has discussed how autonomous AI software could operate inside its ecosystem, potentially allowing AI-powered services to complete tasks across apps and services on behalf of users. That changes everything about how the iPhone currently works. Today, our apps are destinations. You physically need to tap an icon, open an interface and complete a task manually. But the new idea is one of AI agents theoretically doing the work for you such as coordinating your flights, hotel, dinner reservations, calendar and transportation automatically behind the scenes. The user might never even see most of the apps involved. Offering AI agents creates a massive challenge for Apple because the App Store was built around human interaction. Every part of the ecosystem from app review to permissions to subscriptions assumes a person is actively using software in predictable ways. What makes AI agents different AGI means the AI can make decisions, navigate multiple apps and potentially take actions on your behalf. Of course, that raises enormous questions about privacy, security, payments and control; all areas Apple has historically treated as core pillars of the iPhone experience. Apple appears to be positioning itself to control the distribution layer of AI on mobile devices, which is a strategy that feels very familiar to Apple. Historically, the company has rarely been first to a category. Instead, Apple tends to dominate by controlling the platform, simplifying the experience and becoming the trusted middleman between developers and consumers. The App Store itself became one of the most powerful marketplaces in tech history because Apple controlled distribution, payments, discovery and device integration. However, AI agents threaten all of those systems at once. If autonomous AI becomes the primary way people interact with software, then the company controlling that ecosystem could end up controlling the next era of computing. A move beyond Siri Up until now, Apple's AI strategy looked cautious compared to rivals like OpenAI, Google and Anthropic. But Apple has also spent years building one thing competitors still struggle with, which is deep hardware and operating system integration. So, in an AI-agent future, integration may matter more than chatbot intelligence. An AI system that can securely access your apps, calendar, messages, subscriptions, payment methods and device settings is arguably more useful than a standalone chatbot window. This potential move points toward a future where the iPhone evolves from a collection of apps into an intelligent orchestration platform. The takeaway It will be very interesting to see how this strategy pans out. While AI agents could make smartphones more useful, they also introduce new risks. An AI system with permission to act across apps could potentially AI could send messages, manage accounts, make purchases and access sensitive data. Ironically, that level of autonomy clashes with Apple's traditionally controlled ecosystem philosophy. Beyond figuring out how AI fits into the App Store, the company could be trying to reinvent what the App Store becomes in an AI-integrated era. Tom's Guide will be watching this story closely as Apple's AI strategy continues to evolve. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Subscribe to Tom's Guide on YouTube and follow us on TikTok.
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Apple is developing a system to allow AI agents into the App Store, addressing the tech industry's hottest trend while maintaining its strict privacy and security standards. The company faces challenges balancing autonomous AI capabilities with App Store rules designed to prevent malware and unauthorized behavior. An announcement could come at WWDC next month.
Apple is exploring ways to incorporate AI agents into the App Store, according to a new report from The Information, as the company attempts to balance participation in one of tech's fastest-growing trends with its traditionally strict platform controls
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. The move represents a significant shift for Apple, which has historically blocked certain AI-powered tools that could violate its policies or threaten its revenue model. While staffers are designing a system to adhere to privacy and security standards, details about how this framework will function remain unclear2
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Source: 9to5Mac
The challenge centers on agentic AI systems that can autonomously complete tasks across multiple apps and services. These AI agents present inherent conflicts with App Store regulations designed to prevent apps from spreading malware, avoiding fees, or engaging in unauthorized behavior. Some agents can create smaller apps on demand to perform various tasks, which poses problems if this occurs after Apple has already approved the host applications.
Apple started blocking updates for popular vibe coding apps in March because they violated rules prohibiting apps from executing code that alters their own functionality or that of other apps
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. These tools let users build apps and websites with minimal coding experience using natural language prompts. The blocking decision illustrated how Apple's existing policies struggle to accommodate emerging AI capabilities that users and developers increasingly demand.The company aims to prevent the freewheeling behavior some users of agentic systems like OpenClaw have experienced, where agents can malfunction and delete all of a user's emails or cause other significant problems
1
. This cautious approach reflects Apple's longstanding emphasis on controlling the user experience and maintaining platform security, even as competitors move more aggressively into autonomous AI territory.Apple may announce its new approach to AI agents at WWDC on June 8, though the company might not yet be ready for that unveiling
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. The timing would align with broader AI announcements expected at the developer conference, including a major Siri overhaul planned for iOS 27. Apple has partnered with Google to use custom Gemini models to power Siri, marking a significant shift in the company's AI strategy3
.The company has begun contacting app developers to integrate capabilities like booking flights and sending calendar invites into the new version of Siri and Apple Intelligence
3
. However, some developers express hesitation about providing new avenues for Apple to collect commissions. Apple has told some developers it doesn't plan to charge fees during early partnership stages, though future commissions remain possible. Talks with Chinese tech giants Baidu, Alibaba, and Tencent about Siri integration have encountered similar resistance over potential fees.Apple plans to allow users to select from multiple chatbots to use with Siri, rather than limiting people to OpenAI's ChatGPT
3
. AI models from companies like Anthropic or Google could power Image Playground and Writing Tools similarly to how ChatGPT functions today. This multi-provider approach could transform the iPhone from a collection of individual apps into what some observers call an "intelligent orchestration platform"4
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Source: Tom's Guide
OpenAI has reportedly expressed disappointment with Apple's current limitations. Through existing iOS integration, ChatGPT can generate images and text but cannot access user emails or other personal information
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. According to The Information, customers rarely use this functionality, suggesting that more permissive integration might be necessary for AI agents to deliver meaningful value.Related Stories
Apple CEO Tim Cook recently acknowledged the rise of AI agents when addressing Mac supply shortages during the last quarterly earnings call
2
. Many users are turning to Mac mini and Mac Studio desktops to help run AI agents, highlighting growing demand for autonomous AI capabilities across Apple's product line.While Apple's AI strategy has appeared cautious compared to rivals like OpenAI, Google, and Anthropic, the company has spent years building deep hardware and software integration that competitors struggle to match
4
. An AI system that can securely access apps, calendar, messages, subscriptions, payment methods, and device settings may prove more useful than standalone chatbot windows. This integration advantage could position Apple to control the distribution layer of AI on mobile devices, similar to how the App Store became one of tech's most powerful marketplaces by controlling distribution, payments, discovery, and device integration.The shift toward an AI App Store introduces significant questions about privacy, security, payments, and control—all areas Apple has treated as core pillars of the iPhone experience
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. An AI system with permission to act across apps could send messages, manage accounts, make purchases, and access sensitive data. This level of autonomy clashes with Apple's traditionally controlled ecosystem philosophy, creating tension between enabling powerful new capabilities and maintaining the security guarantees users expect. The company's ability to resolve these conflicts while keeping pace with AI's rapid development will likely determine whether it can capitalize on the current buzz around autonomous AI or risk being left behind as the technology reshapes how people interact with their devices.Summarized by
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