ASUS launches Zenbook and Vivobook lineup with AI chips, OLED displays starting at ₹98,990

ASUS launches new Zenbook and Vivobook lineup in India, shifts focus to design, materials, and AI

There's a certain predictability to most laptop launches today. Better chips, thinner bodies, bigger claims around AI. And while that's all present here as well, ASUS is trying to anchor this launch around something slightly different: how a device actually feels to use. With its latest Zenbook and Vivobook announcements in India, the company is pushing its "Design You Can Feel" approach, putting material innovation and form factor alongside performance as equal pillars. At the center of this is Ceraluminum, a material ASUS is positioning as both durable and lightweight, while also aiming to deliver a more premium tactile experience. It's not the first time brands have experimented with materials, but it's still relatively rare to see it become a headline feature across an entire lineup rather than a single device. The Zenbook range itself spans multiple directions. The Zenbook S14 UX5406AA represents the more traditional route, focusing on a slim, lightweight chassis paired with a 3K OLED display and Intel's latest Core Ultra processors. It feels like a refinement of what premium ultrabooks have already been aiming for, just pushed a bit further in terms of portability and efficiency. Then there's the Zenbook DUO UX8407AA, which continues ASUS' long-standing interest in dual-screen computing. Unlike many experimental form factors that come and go, this is one ASUS has steadily iterated on. The idea remains the same: expand usable screen space instead of just increasing size. Whether that translates into better productivity still depends heavily on how people actually work, but it's one of the few attempts that feels thought through rather than experimental for the sake of it. The Zenbook A series, including the Zenbook A14 UX3407NA and Zenbook A16 UX3607OA, reflects a different shift altogether. By moving to Qualcomm's Snapdragon X2 platform, ASUS is leaning into ARM-based Windows machines, prioritising efficiency, battery life, and always-on responsiveness. This is part of a broader transition the industry is navigating, where performance is no longer just about raw power but also about how intelligently that power is used. On the other side of the portfolio, the ASUS Vivobook series continues to target a more mainstream audience. The updates here are less about experimentation and more about scaling newer technologies, especially AI features, into more accessible price points. With Intel Core Ultra processors and Copilot+ capabilities, these machines are clearly positioned as everyday productivity devices that integrate AI more seamlessly into routine tasks. AI, in fact, is the common thread across the entire lineup. Whether it's Intel's Core Ultra chips or Qualcomm's Snapdragon X series, the emphasis on NPUs and on-device processing is hard to miss. At this point, though, AI feels less like a differentiator and more like an expected layer. It's there, it's useful in parts, but it's not yet the sole reason someone upgrades their laptop. Pricing reflects ASUS' broad positioning strategy. The Zenbook lineup starts at ₹1,79,990, firmly in the premium segment, while the Vivobook range begins at ₹98,990, making these features more accessible without stepping into flagship territory. Availability is set to begin from April 21 across both online and offline channels, with pre-orders already open. Taken together, this launch doesn't try to redefine the category overnight. Instead, it shows ASUS working across multiple fronts at once: refining traditional ultrabooks, continuing with experimental form factors like dual screens, and preparing for a shift toward ARM-based Windows devices. Not every approach here will land equally well. But in a space where many launches feel incremental, ASUS is at least attempting to push in different directions simultaneously, and that in itself makes this lineup worth paying attention to.

ASUS Zenbook & Vivobook 2026 Launched in India with AI Chips, OLED Displays and More

ASUS unveils 2026 Zenbook and Vivobook lineup in India, bringing AI-powered processors, OLED displays, dual-screen innovation and extended battery life across premium and mid-range laptops, with pre-orders now open and sales beginning April 21 Asus has officially launched its new premium Zenbook and Vivobook laptop lineups in India. The lineup also features a wide range of laptops, including the Zenbook S14, Zenbook Duo, and different versions of the Vivobook S. All these models use advanced AI technology. The new models follow the latest trend in laptop manufacturing, which uses AI chips. While Zenbook is aimed at professionals and creators, focuses on students and general users who want good performance at a low cost.

Asus unveils new Zenbook and Vivobook laptops in India, price starts from Rs 98,990: All details

It's that time of the year again when Asus unveils its new productivity laptops in India and gets all tech enthusiasts under one roof. This morning, the brand unveiled its new Vivobook and Zenbook laptops at New Delhi and this time, the focus is on slimmer design and improved performance. The newly introduced laptops include the Zenbook S14, Zenbook Duo, and Zenbook A series. Then there are the updated Vivobook and Vivobook S models. Prices for the lineup start at Rs 98,990 for the Vivobook range, while the Zenbook series begins at Rs 1,79,990. Read on to know all about it. Also read: Laptop slowing down? Here are 3 ways to boost performance Asus has unveiled its all-new Zenbook lineup, which comes with its usual premium look and slim form factor and promises strong performance. The laptops are made from Asus' patent Ceraluminum materials, which is expected to offer better durability while keeping the chassis lightweight. Getting a bit in the details, the Zenbook S14 weighs 1.2kg and has a 14-inch 3K OLED touchscreen display with a 120Hz refresh rate. It is powered by Intel Core Ultra processors, going up to the Ultra 9 variant, and promises up to 50 TOPS of AI performance for on-device workloads. Then there is the Zenbook Duo, which continues to push the dual-screen concept. It features two 14-inch 3K OLED displays with a variable refresh rate of up to 144Hz, making it ideal for multitasking-heavy workflows. Under the hood, it runs on Intel Core Ultra 7 processors and packs a large 99Wh battery. The Zenbook A series are powered by Qualcomm's Snapdragon X2 chipsets, focusing on efficiency and battery life. The Zenbook A14 weighs under 1kg and still promises to deliver up to 80 TOPS of AI performance, while the A16 brings a larger 16-inch 3K OLED display with similar internals. Alongside the premium Zenbook lineup, Asus has also refreshed its Vivobook series which has always been about those users who want modern features at a relatively accessible price point. The standard Vivobook 14 and Vivobook 16 models are now powered by Intel Core Ultra 5 processors and come with up to 47 TOPS NPU performance. Other specs include 16GB DDR5 RAM, 512GB SSD storage, and WUXGA displays with a 16:10 aspect ratio. You also get essentials like Wi-Fi 6, a full HD IR camera with Windows Hello support, and a decent selection of ports. For users who want a slightly more premium experience, the Vivobook S14 and S16 step things up with OLED panels, slimmer designs, and Intel Core Ultra 7 processors. These models also promise to offer you a better battery capacity and additional features like a dedicated Copilot key and Dolby Atmos audio. The new laptops will be available across both online and offline channels starting April 21, including ASUS Exclusive Stores, the ASUS e-shop, Amazon, Flipkart, and authorised retail partners. Pre-orders for the Zenbook models are already live and will continue till April 20. Coming to pricing, the Vivobook range starts at Rs 98,990 for the base Vivobook 14, going up to Rs 1,31,990 for the Vivobook S16. The price of the Zenbook lineup starts from Rs 1,79,990 for the Zenbook S14, while the Zenbook Duo sits at Rs 2,99,990. The Zenbook A14 and A16 are priced at Rs 1,85,990 and Rs 1,99,990 respectively, although the A16 will be available at a later date.