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The brain's visual system plays a bigger role in decision making than expected
Columbia University School of Engineering and Applied ScienceApr 18 2025 When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery? It depends, of course, on whether you're making a hearty winter stew or getting ready to watch the
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Rethinking vision: The brain sees what it wants to see - Earth.com
You walk into a room and see a long, slender object lying on a table. Is it a pen you need for a meeting? Or a thermometer you left out after checking your fever? The object hasn't changed. But depending on why you walked in, your vision - guided by your brain - may classify it entirely
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A new study challenges traditional views of visual processing, showing that the brain's visual cortex actively adapts its interpretation of objects based on current tasks and goals.

A groundbreaking study led by Professor Nuttida Rungratsameetaweemana of Columbia Engineering has revealed that the brain's visual system plays a far more active role in decision-making than previously believed. Published in Nature Communications, the research challenges long-held assumptions about how our brains process visual information
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.Traditionally, scientists thought that the visual cortex simply recorded and relayed raw visual data to higher brain regions for interpretation. However, this new study demonstrates that even early visual areas, such as the primary and secondary visual cortices, actively reshape their representation of objects based on current tasks and goals
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.The research team designed an experiment where participants categorized abstract shapes while undergoing fMRI scans. The key innovation was that the categorization rules kept changing, forcing participants to adapt quickly
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These findings have significant implications for both artificial intelligence and our understanding of human cognition:
AI Development: The study could inspire new approaches to designing more flexible AI systems that can adapt to changing contexts and goals
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.Cognitive Disorders: The results may contribute to understanding conditions like ADHD, where cognitive flexibility is impaired
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.Human Cognition: The study highlights the remarkable efficiency and adaptability of the human brain, even at the earliest stages of sensory processing
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.Professor Rungratsameetaweemana and her team are now exploring how this flexible coding works at the level of individual neurons and neural circuits. They're using intracranial recordings to investigate how specific neuronal populations support adaptive, goal-directed behavior
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.This research not only reshapes our understanding of visual processing but also opens new avenues for exploring the intricate relationship between perception, attention, and decision-making in the human brain.
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