Demi Moore urges film world to embrace AI, warns fighting it is a losing battle at Cannes

Demi Moore Calls Fighting AI a Losing Battle for Film Industry

Demi Moore delivered a stark message to the film industry at the Cannes Film Festival, urging filmmakers to embrace artificial intelligence rather than resist its inevitable rise 1

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. Speaking at a press conference on Tuesday ahead of the festival's opening ceremony, the U.S. actor told journalists that "to fight it is to fight something that is a battle that we will lose" 1

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. Moore, who received her first Oscar nomination for body horror film "The Substance" after its Cannes premiere in 2024, returned this year as one of nine members of the Cannes jury tasked with awarding the prestigious Palme d'Or on May 23 1

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Work With AI Instead of Resisting Technology's Advance

The actor emphasized that the film world must not resist artificial intelligence, arguing instead that finding ways to work with AI represents "a more valuable path to take" 1

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. "I always feel that against-ness breeds against-ness," Moore explained during the press conference 2

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. "AI is here," she stated plainly, acknowledging the technology's established presence in the global cinematic industry 2

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. When asked whether the industry was doing enough to safeguard from AI, Moore admitted uncertainty, saying "I don't know the answer to that," before adding that her "inclination would be to say probably not" 1

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Human Creativity Remains Irreplaceable Despite AI's Role in Filmmaking

While advocating for collaboration with technology, Moore drew a firm line around what artificial intelligence can and cannot achieve in artistic creation. She noted there are "beautiful aspects to being able to utilise" AI but maintained it could never replace human experience or touch 2

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. "The truth is there really isn't anything to fear because what it can never replace is what true art comes from, which is not the physical, it comes from the soul," Moore explained 2

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. "It comes from the spirit of each and every one of us," she continued, emphasizing that human creativity stems from something technology cannot recreate through technical means 2

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. The Cannes Film Festival itself does not allow generative AI in competition, yet AI's role in filmmaking has become a dominant conversation at the festival, which positions itself as a gatekeeper of what qualifies as cinema 1

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Park Chan-wook Leads Cannes Jury as Korean Cinema Takes Center Stage

Park Chan-wook, the first Korean filmmaker to lead the Cannes jury, reflected on how Korea has transformed from the outskirts to a central force in the film industry since he brought thriller "Oldboy" to Cannes in 2004 1

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. "Korea is no longer at the outskirts of the global cinematic industry," Park said through a translator, explaining that "the centre of the global film industry itself has expanded" 1

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. The jury will evaluate 22 competition films, a task Park acknowledged might feel "meaningless" but serves the vital purpose of drawing attention to worthy cinema 1

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. On the intersection of cinema and politics, Park stated that "politics and art should not be divided," rejecting the notion they conflict with each other 2

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. Moore echoed this sentiment regarding freedom of expression, saying "if we start censoring ourselves then we shut down the core of our creativity, which is where we can discover truth and answers" 2

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