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Google's Demis Hassabis goes on the offensive
May 20 (Reuters) - Silicon Valley's biggest drama - the legal battle between Elon Musk and Sam Altman over the future of OpenAI - has been playing out in court in recent weeks. But who was the big star who never showed up? Google's AI czar Demis Hassabis. Altman and Musk each testified about how they were motivated to start OpenAI more than a decade ago out of fears about how Hassabis and Google (GOOGL.O), opens new tab might steer humanity were they to reach artificial general intelligence, AGI for short, a hypothetical AI system that surpasses human intelligence. "Unfortunately, humanity's future is in the hands of Demis," Musk wrote to Altman in one 2018 email used as evidence in court. On Tuesday, about 40 miles south in Mountain View, the world had a chance to see what Hassabis' vision for humanity looked like. "When we look back at this time, I think we will realize that we were standing in the foothills of the singularity. It will be a profound moment for humanity," Hassabis said during the keynote address for Google's annual I/O developer conference, referring to the theoretical moment when technology exceeds human control. CEO Sundar Pichai opened the two-hour address by teasing a flurry of new products centered around the AI being developed by Google DeepMind. They included â the new Gemini 3.5 model family, an upgraded coding assistant, and a timeline for its revived smart glasses. But while Pichai has traditionally delivered closing remarks for the keynote, this year he turned the stage over to Hassabis to sum up our collective future. Hassabis declared that AGI would be the "most profound and impactful technology ever invented" and that his unit was now on the horizon of inventing it. "We're in a moment of immense promise, but also enormous responsibility," Hassabis said. If Musk's fears come true, it'll likely be the result of Google's ability to finance AI research from its lucrative core products. Read on to see how Google plans to pull this off. OUR LATEST REPORTING IN TECH AND AI Exclusive - At Samsung, the global AI boom spurred a looming strike and deep divisions Exclusive - Meta offers AI rival chatbots limited free WhatsApp access, sources say Musk's failed court attack on OpenAI could leave lasting scars on Altman's reputation Google DeepMind hires staff from Contextual AI in licensing deal, source says As chip industry chases AI, U.S. national labs look to newcomers for supercomputers Exclusive - Microsoft eyeing startup deals for life after OpenAI AVERTING CANNIBALISM Google's ubiquitous search engine is morphing increasingly into an AI chatbot in both cosmetics and function. Starting â this week, the search bar will expand into a larger box if a user makes a lengthy query, executives said at I/O. Answers can come in the form of visuals that explain abstract scientific concepts or code that whips up a fitness tracker, all generated on the spot by Gemini. By combining AI's computational skills, Search's giant index of webpages, and an individual user's personal data and preferences, Google is looking to create an experience so attuned to users' needs that they never need to click out to an external website. Google is only able to make such changes to the product because its ad revenue continues to flow. Search advertising â made up the majority of parent company Alphabet's $402.8 billion in revenue in 2025, and it remains a growing part of the business. More importantly, the business is growing thanks to AI usage. The more people used the search engine's AI features, the more they searched, Pichai said. Executives on stage said that AI Mode's queries had doubled every quarter since launch and that it now had more than 1 billion monthly users. On Wednesday, the â company also revealed new advertising formats for AI Mode, further allaying fears that AI usage would hurt the lucrative ad business. Taken together, the product launches represent a definitive attempt by Google to put to bed past concerns that AI could cannibalize the core, a significant milestone as it is taking the fight to both big frontier model makers and chip giant Nvidia. Its profit engine has â allowed Google to continue bankrolling projects beyond the core business, even as Google's AI rivals are pulling back on endeavors this year. OpenAI discontinued its Sora video app and disbanded its science division. Hassabis wrapped I/O with one final announcement: Gemini for Science, a platform tailored for performing scientific research and computation. "Stepping back, the whole reason I've worked on AI my entire career was because I saw it as the ultimate tool to advance science and our understanding of the world," Hassabis said. Reporting by Kenrick Cai, Editing by Ken Li and Rosalba O'Brien Our Standards: The Thomson Reuters Trust Principles., opens new tab * Suggested Topics: * Artificial Intelligence Kenrick Cai Thomson Reuters Kenrick Cai is a correspondent for Reuters based in San Francisco. He covers Google, its parent company Alphabet and artificial intelligence. Cai joined Reuters in 2024. He previously worked at Forbes magazine, where he was a staff writer covering venture capital and startups. He received a Best in Business award from the Society for Advancing Business Editing and Writing in 2023. He is a graduate of Duke University. Reach him on Signal at @kenrick.01.
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How Google plans to win the AI war
Why it matters: Unlike OpenAI and Anthropic, Google enters the AI race with enormous scale, distribution and cash flow -- but also a vast empire it has to defend. Driving the news: As it has for the past two years, Google used this week's I/O developer conference to focus almost entirely on AI. * It's revamping its core search box to serve both traditional short queries, while seamlessly allowing it to expand for longer chatbot-style conversations. * YouTube, meanwhile, is getting a new "Ask YouTube" feature where people can ask a question and get both a text result -- for making a recipe, say, or fixing a clogged pipe -- as well as a link to the video. The big picture: Public perception of the AI race often swings wildly based on whichever company most recently released a flashy model. * For a while OpenAI was seen as unbeatable. Then late last year, Google was seen as having pulled ahead. And now many are pointing to Anthropic as having surged forward thanks to Mythos. * But executives at Google, OpenAI and Anthropic increasingly describe the frontier race as effectively neck-and-neck, with companies making different tradeoffs around cost, speed and computing resources. * This was highlighted by Google's choice to debut the latest Gemini not with a behemoth version to compete with Mythos but with the faster, cheaper Gemini 3.5 Flash. * The choice reflects a broader Google strategy: Stay at the frontier, but also prioritize models cheap and fast enough to deploy across products used by billions, rather than chasing benchmark supremacy alone. * In other words, Google's key advantage may be in not just competing for the best model, but being able to pair that leading model with enormous platforms that dwarf even ChatGPT in scale. What they're saying: "The competition is fierce," Google CEO Sundar Pichai said Tuesday during an on-stage interview with Future Forward's Matthew Berman. "A few labs are really at the frontier and then there's a big gap." Zoom in: A strong existing business is helping Google invest upwards of $180 billion in capital expenses this year -- up sixfold from 2022 -- without having to constantly raise money in the ways its rivals do. * Plus, having so many products allows Google to test a lot of things at scale and spread out the costs of developing state-of-the-art models. * "One of the cool things we get to do here at Google is build technologies that get immediately deployed into multibillion-dollar products," Google DeepMind CEO Demis Hassabis told Axios in an interview Tuesday. "It's pretty, pretty exciting, and I would say pretty unique." Yes, but: Adding AI everywhere risks not only making the products more complicated for users, but threatens to disrupt Google's highly lucrative business model. * If people get the answer they want from search directly, they may be less likely to click on an ad. * Letting people ask questions of YouTube videos could mean fewer people are watching the full videos -- and the ads within, potentially making YouTube less attractive to creators in addition to less lucrative to Google. * Meanwhile, ads within chatbots are still in the experimental phase, though Google announced some new tests at I/O and OpenAI is also charging forward, saying it sees AI ads as a $100 billion business by 2030. The bottom line: Google is betting it can do what few incumbents manage: reinvent its core products fast enough to survive the next platform shift while still funding the transition from the old business.
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Google DeepMind CEO Demis Hassabis told developers at Google I/O that humanity stands at the foothills of singularity as artificial general intelligence approaches. The company unveiled Gemini 3.5 and revamped its search engine to seamlessly blend traditional queries with AI-powered conversations, betting its massive scale and $180 billion investment can help it win the AI race against OpenAI and Anthropic.
Demis Hassabis, the CEO of Google DeepMind, took an unusually prominent role at this year's Google I/O developer conference, declaring that humanity stands "in the foothills of the singularity" and that Artificial General Intelligence would be "the most profound and impactful technology ever invented."
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His appearance marked a shift from past conferences where CEO Sundar Pichai traditionally delivered closing remarks. Instead, Pichai handed the stage to Hassabis to articulate Google's vision for AI and humanity's collective future, signaling the central role AI integration now plays in the company's identity.Source: Reuters
The keynote came against a backdrop of legal drama between Elon Musk and Sam Altman over OpenAI's future, with both testifying that fears about how Hassabis and Google might steer humanity toward AGI motivated them to start OpenAI over a decade ago.
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"Unfortunately, humanity's future is in the hands of Demis," Musk wrote to Altman in a 2018 email presented as court evidence. Now, Google is positioning itself to fulfill those prophecies by leveraging its financial strength and massive user base to deploy AI at unprecedented scale.Google unveiled a dramatically transformed search experience that morphs its ubiquitous search engine into an AI chatbot in both appearance and function. Starting this week, the search bar expands into a larger box when users make lengthy queries, delivering answers as visuals explaining abstract scientific concepts or code generating fitness trackers on the spot.
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The company is revamping search queries to serve both traditional short searches while seamlessly allowing expansion for longer chatbot-style conversations.2

Source: Axios
YouTube is also getting an "Ask YouTube" feature where people can pose questions and receive text results for tasks like making recipes or fixing plumbing issues, along with links to relevant videos.
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By combining AI's computational capabilities with Search's massive webpage index and individual user data, Google aims to create experiences so attuned to needs that users never click out to external websites.1
The risk of AI cannibalizing core services has been a persistent concern, as users getting direct answers might skip clicking ads, and YouTube viewers asking questions instead of watching full videos could reduce ad revenue and creator appeal.
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However, Google is countering these fears with data showing AI usage actually drives more searches. Pichai reported that the more people used AI features, the more they searched overall, with AI Mode queries doubling every quarter since launch and now exceeding 1 billion monthly users.1
The company also revealed new advertising formats for AI Mode, further addressing concerns about the ad business.1
Google's approach to the AI war differs fundamentally from competitors like OpenAI and Anthropic. Rather than debuting a behemoth model to compete with Anthropic's Mythos, Google introduced the faster, cheaper Gemini 3.5 Flash at I/O.
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This choice reflects a broader strategy: stay at the frontier while prioritizing models affordable and quick enough to deploy across products used by billions, rather than chasing benchmark supremacy alone.2
"One of the cool things we get to do here at Google is build technologies that get immediately deployed into multibillion-dollar products," Hassabis told Axios in an interview. "It's pretty, pretty exciting, and I would say pretty unique."
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The competitive landscape sees executives at Google, OpenAI, and Anthropic describing the frontier race as effectively neck-and-neck, with companies making different tradeoffs around cost, speed, and computing resources.2
A strong existing business enables Google to invest upwards of $180 billion in capital expenses this yearâup sixfold from 2022âwithout constantly raising money like rivals.
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Search advertising made up the majority of parent company Alphabet's $402.8 billion in revenue in 2025 and remains a growing part of the business.1
This profit engine allows Google to continue bankrolling projects beyond core offerings even as AI rivals pull back on endeavors, with OpenAI discontinuing its Sora video app and disbanding its science division.1
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Hassabis concluded I/O by announcing Gemini for Science, a platform tailored for performing scientific research and computation. "Stepping back, the whole reason I've worked on AI my entire career was because I saw it as the ultimate tool to advance science and our understanding of the world," he said.
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This positions Google not just as a commercial AI leader but as a driver of scientific advancement through AI.Google is betting it can accomplish what few incumbents manage: reinvent its core products fast enough to survive the next platform shift while still funding the transition from the old business.
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Having numerous products allows Google to test innovations at scale and spread development costs across platforms that dwarf even ChatGPT in reach.2
"The competition is fierce," Pichai acknowledged during an on-stage interview. "A few labs are really at the frontier and then there's a big gap." [2](https://www.axios.com/2026/05/21/google-ai-anthropic-openai-war]Summarized by
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