EU demands Google open Android to rival AI assistants as Digital Markets Act probe escalates

Reviewed byNidhi Govil

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The European Commission has concluded its investigation into Google's Android AI implementation, proposing measures that would force the tech giant to grant rival AI services the same deep device access enjoyed by Gemini. Google calls the intervention unwarranted, warning it could compromise privacy and security. The final decision arrives by July 27, with potential fines reaching 10% of global revenue for non-compliance.

European Commission Investigation Targets Android AI Dominance

The European Commission has wrapped up its specification proceeding into how Google implements AI within the Android operating system, delivering preliminary findings that demand significant changes to level the playing field for rival AI services

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. The investigation, launched in January under the Digital Markets Act, focuses on the built-in advantages Google's Gemini AI enjoys over third-party AI assistants on Android devices

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Source: PYMNTS

Source: PYMNTS

EU antitrust regulators argue that Google's Gemini AI currently monopolizes key capabilities within the Android ecosystem, leaving competing services at a substantial disadvantage

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. "As we navigate the rapidly evolving landscape of AI, it is clear that interoperability is key to unlocking the full potential of these technologies," said Commission VP for Tech Sovereignty Henna Virkkunen

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. The proposed measures aim to ensure competing AI services can effectively interact with applications on users' Android devices and execute tasks such as sending emails, ordering food, or sharing photos with friends

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Deep Device Access and System-Level Integration at Stake

The Commission's proposed measures would require Google to grant rival AI services access to several critical Android features currently reserved for Gemini. This includes allowing third-party AI assistants to be invoked system-wide via custom wake words or button presses, enabling voice activation technology that users can operate to activate any AI service of their choice

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. The proposals also extend to allowing alternative AI systems to view screen context when users open them and access local data to generate proactive suggestions and summaries

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Source: France 24

Source: France 24

EU regulators want to explore allowing other AI services to autonomously control installed apps and system features on Android phones, a capability Google has been testing with Gemini

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. Additionally, the Commission is suggesting a mandate that would ensure developers have the necessary hardware access to run local models with high levels of performance, availability, and responsiveness

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. Google may also be required to create new APIs and offer technical assistance to other AI makers free of charge

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Google Pushes Back Against "Unwarranted Intervention"

Google has strongly contested the European Commission investigation findings, characterizing the proposed measures as regulatory overreach. "This unwarranted intervention would strip away that autonomy, mandate access to sensitive hardware and device permissions; unnecessarily driving up costs while undermining critical privacy and security protections for European users," said Google senior competition counsel Clare Kelly . The company maintains that Android already has an open ecosystem enabling AI assistants to thrive, with device makers having full autonomy to integrate and customize the AI experiences their users want

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The tech giant's position is that mandating access to sensitive hardware and device permissions could leave European Android devices lacking functionality and security compared to those elsewhere

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. Google has consistently opposed regulations imposed under the Digital Markets Act, though as one of seven companies designated as a gatekeeper, it has been subject to the law for several years with little chance the Commission backs away from enforcement

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User Choice and the Open Android Platform Debate

While users can currently install ChatGPT or other AI assistants on their Android devices, these apps lack the same system-level integration and access to user data that Gemini enjoys

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. EU competition chief Teresa Ribera emphasized that the "proposed measures will give more choice to Android users about the AI services they use and integrate in their phone, including from the vast range of AI services that compete with Google's own AI"

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Source: Ars Technica

Source: Ars Technica

The Commission is currently accepting feedback from interested parties until May 13, with a final decision expected no later than July 27 of this year

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. Non-compliance fines under the Digital Markets Act can reach up to 10% of a company's annual global sales

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. Google has already accumulated close to €9.5 billion in fines from the EU for abusing its dominance over the years

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. The DMA has also provoked criticism from the White House, with President Donald Trump slamming it as unfairly targeting American companies

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. So far, the EU has issued relatively modest fines of €500 million against Apple and €200 million against Meta under Big Tech regulation

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