Google DeepMind acquires stake in EVE Online maker to train AI models on player behavior

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Google DeepMind has taken a minority stake worth millions in Fenris Creations, the newly independent developer behind EVE Online. The AI lab will use the 23-year-old space simulation game to train AI models on complex decision-making, long-horizon planning, and continual learning. DeepMind will conduct research on isolated servers without affecting live gameplay.

Google DeepMind Invests Millions in EVE Online Developer

Google DeepMind has acquired a minority stake in Fenris Creations, the newly rebranded company behind the long-running MMORPG EVE Online, in a deal worth millions of dollars according to CEO Hilmar Veigar Pétursson

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. The research partnership marks a significant move by Google DeepMind to train AI models on one of gaming's most complex player-driven universes. This investment comes as the former CCP Games completed a management buyout from Pearl Abyss for $120 million, regaining independence after being sold for $225 million in 2018

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Source: 9to5Google

Source: 9to5Google

The collaboration positions EVE Online as a testing ground for AI research focused on skills that current AI models have not yet fully mastered. With between 200,000 and 300,000 monthly active users, the 23-year-old space simulation game offers what DeepMind calls "a uniquely rich environment for study"

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Why EVE Online Presents Unique AI Training Opportunities

EVE Online stands out as an ideal sandbox environment for AI development due to its emergent gameplay systems that require long-horizon planning, memory, and continual learning

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. The game features a robust in-game economy maintained by players for decades, complete with corporate intrigue, economic panics, and political subterfuge. Players navigate more than 7,000 star systems, engaging in mining, piracy, trading, combat, and politics—activities that demand complex decision-making over extended timeframes

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Source: Tom's Hardware

Source: Tom's Hardware

DeepMind Director Adrian Bolton emphasized that success in EVE Online "requires skills that AI has not yet fully mastered," particularly around long-term planning and continual learning

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. Pétursson noted that the game is "giving insights about our own society and the human condition," with players employing tactics ranging from strategic planning to deceit and scams

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. The game's large-scale battles involving virtual assets valued at hundreds of thousands of dollars create real-world stakes that inform player behavior in ways that interest AI researchers

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How DeepMind Will Conduct AI Research Without Disrupting Players

Google DeepMind will conduct controlled experiments on isolated servers running an offline version of EVE Online on local infrastructure, ensuring no direct impact on the experience for online players

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. This approach allows researchers to study player behavior and test AI capabilities in a contained environment while the live game continues operating normally. The companies stated they "will also explore new gameplay experiences enabled by these technologies," though specific AI-enabled gameplay experiences remain undefined

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Google DeepMind CEO Demis Hassabis emphasized that games have been "at the heart of many of Google DeepMind's breakthroughs—like Atari DQN, AlphaGo, AlphaStar and SIMA—because they're the perfect training ground for developing and testing AI algorithms"

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. Notable achievements include AlphaGo defeating world champion Lee Sedol in 2016 and AlphaStar reaching Grandmaster level in StarCraft II in 2019

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Source: ET

Source: ET

Fenris Creations Gains Independence and Strategic Control

The newly formed Fenris Creations paid $120 million in cash and crypto to buy itself back from Pearl Abyss, which had purchased CCP Games for $225 million in 2018—representing a significant decline in value

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. The company cited "differences in operating context, current strategic focus, and long-term priorities" as reasons for the separation

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. Despite annual losses nearing $20 million in both 2023 and 2024—attributed partly to development work on blockchain-based spinoff EVE Frontier and extraction-shooter EVE Vanguard—Fenris Creations reported profitability in 2025 on $70 million in revenue

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Pétursson emphasized that independence gives the company "a more direct structure for the kind of far-reaching decisions that EVE requires," aligning with their "EVE Forever" philosophy focused on long-term sustainability

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. The financial injection from Google DeepMind's minority stake provides additional resources as Fenris develops EVE Frontier and EVE Vanguard

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. Q4 2025 marked the game's second most lucrative quarter ever, with November breaking records

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