Google launches AI-powered Health Coach at $9.99 monthly alongside screenless Fitbit Air tracker

Reviewed byNidhi Govil

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Google is overhauling its fitness ecosystem with three major moves: rebranding the Fitbit app as Google Health, launching its Gemini-powered Health Coach subscription service at $9.99 per month, and releasing the $99 Fitbit Air—a screenless fitness tracker designed to compete with Whoop. The coordinated launch signals Google's strategic shift toward AI-driven wellness guidance.

Google Health Coach exits preview with $9.99 monthly subscription

Google has officially launched its Gemini AI-powered Google Health Coach as part of a comprehensive fitness ecosystem overhaul set to roll out on May 19

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. The AI-powered health coach, which has been in public preview since October 2024, will be available through Google Health Premium—the rebranded version of Fitbit Premium—priced at $9.99 per month or $99 per year

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. This represents a $20 annual increase from the previous Fitbit Premium pricing of $80 per year, though the monthly rate remains unchanged. Google AI Pro and Ultra subscribers will receive access to Google Health Premium at no additional cost

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Source: TechCrunch

Source: TechCrunch

The subscription service combines fitness coaching, sleep expertise, and wellness guidance into a single conversational interface. Users communicate with the coach using natural language to set goals, log workouts and meals, or upload health records through photos or files

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. According to Taylor Helgren, director of product management at Google, the service creates personalized workout plans that adapt to real-time performance data and changing schedules

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Fitbit app rebranding marks unified health data destination

The Fitbit app will officially become Google Health on May 19, completing a transition that began with Google's 2021 acquisition of Fitbit

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. Android users will receive the updated app through a rolling update between May 19 and 26, while iOS users can immediately update starting May 19. The rebrand requires no manual downloads—existing Fitbit users will see their app automatically transform into Google Health with all data preserved

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Source: CNET

Source: CNET

The redesigned interface expands from three tabs to four: Today, Fitness, Sleep, and Health. This restructuring, based on user feedback, aims to make health data more accessible

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. A notable addition allows users to view medical records—including medications, lab results, and allergies—alongside fitness metrics. Users can connect to doctor portals directly or, after identity verification through Clear, have medical records searched automatically

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Fitbit Air introduces screenless fitness tracker at $99

Launching May 26, the Fitbit Air represents a strategic pivot toward passive health monitoring

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. The screenless fitness tracker weighs just 5.2 grams without a band and 12 grams with one, making it 25 percent smaller than the Fitbit Luxe and 50 percent smaller than the Inspire 3

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. Priced at $99 with three months of Google Health Premium included, the device positions itself as an accessible alternative to Whoop's $239 annual subscription model

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Source: Wccftech

Source: Wccftech

The wearables market increasingly favors continuous-wear devices focused on holistic health tracking rather than smartwatch functionality. The Fitbit Air tracks heart rate monitoring, heart rate variability, SpO2, temperature variation, sleep tracking, cardio load, training readiness, and atrial fibrillation detection

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. With automatic activity detection across 140+ exercise types and water resistance up to 50 meters, the device relies entirely on haptic feedback and the companion app for interaction

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Battery life extends up to seven days, with fast charging delivering a full day of power in five minutes and complete charging in 90 minutes

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. The removable sensor module works with interchangeable bands including Performance Loop, Active, and Elevated Modern styles, available in Berry, Fog, Lavender, and Obsidian colors starting at $35

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. A special Stephen Curry edition features signature design details and enhanced water-resistant coating

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Machine learning models deliver 15% improved sleep accuracy

Google Health introduces advanced machine learning models that are 15 percent more accurate for sleep tracking compared to previous models across all compatible Pixel and Fitbit devices

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. This improvement, validated against clinical gold-standard measurements, enables more precise collection of health data on sleep stage transitions, naps, and interruptions, resulting in more accurate Sleep Scores

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. The enhanced sleep tracking integrates with Smart Wake alarms that use haptic feedback to wake users at optimal points in their sleep cycles

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Privacy concerns emerge around medical records and AI training

While Google emphasizes that health and wellness data won't be used for Google Ads, experts caution users about uploading medical records to AI tools

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. The company maintains that data transmission between devices and servers is encrypted, with two-step authentication available. Users retain control to delete or export health data at any time, with a 30-day grace period to reverse account deletion. Optional features like AI training can be toggled on or off

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. Google plans to introduce secure data sharing capabilities with loved ones and doctors, though specific timelines remain unannounced.

Strategic expansion positions Google against Whoop in wellness market

By supporting both Android and iOS platforms, the Fitbit Air serves as what industry observers describe as a "Trojan horse" to bring Google's health ecosystem to iPhone users

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. This cross-platform approach contrasts with the Android-only Pixel Watch and mirrors the strategy of competitors like Whoop and Oura Ring. The coordinated launch suggests Google views screenless trackers and smartwatches as complementary rather than competitive products within its broader health ecosystem

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Google Health Coach will initially be available for select Fitbit and Pixel Watch users, with support for additional devices coming later. Users without compatible wearables can download the Google Health app and will be notified when the coach becomes available for their devices, though Google hasn't specified a timeline

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. Later this year, Google Fit users will be asked to migrate their data to Google Health as the company consolidates all fitness offerings under one platform

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