Grab bets on AI-led products to counter fuel costs and drive growth amid economic headwinds

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Southeast Asia's leading ride-hailing and delivery firm Grab is banking on artificial intelligence to navigate rising fuel costs and economic challenges. CEO Anthony Tan revealed the company's AI-led product strategy includes 13 new products, featuring a group ride option that cuts customer fares by up to 40%. Despite posting its first-ever net profit, Grab's revenue forecast fell short of expectations as its share price dropped nearly 30% this year.

Grab Deploys Artificial Intelligence to Combat Rising Fuel Costs

Grab, Southeast Asia's dominant ride-hailing and delivery firm, is doubling down on artificial intelligence to navigate rising fuel costs and economic challenges that threaten its growth trajectory

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. CEO Anthony Tan told Reuters that the Singapore-based company's AI-led product strategy will help it drive growth while maintaining affordability for customers grappling with economic uncertainty intensified by geopolitical tensions, including the war in Iran

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Source: ET

Source: ET

"Call us maybe bold, but we just have a lot of belief in our AI-led product strategy and it's paying off," Tan said in an interview following a company event in Jakarta where Grab unveiled new products

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. The CEO acknowledged the fuel cost situation is real for everyone, emphasizing how companies must be more conscious of customers' wallets during these challenging times.

AI-Powered Group Ride Feature Promises 40% Savings on Customer Fares

Among the 13 products Grab unveiled on Wednesday was an AI-powered group ride feature designed to make transportation more accessible

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. The innovation uses artificial intelligence to automatically calculate a more precise split of fares between groups of travelers, potentially saving up to 40% on customer fares. The product will soon have a wider roll-out in Indonesia, the region's biggest economy and the largest of the eight markets where Grab operates

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Source: Reuters

Source: Reuters

Grab did not disclose the dollar value of its investment in these 13 AI products, but Tan emphasized that the company's scale provides a critical advantage

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. With an LSEG-estimated market value of $14.5 billion, Grab can produce "tremendous data" that fuels its AI capabilities. "As we make things more affordable, more people are ordering. That's the best way to drive growth, where you can find and build AI-led growth that no one else has shown and built before," Tan explained.

Net Profit Milestone Overshadowed by Revenue Forecast Concerns

Despite achieving a significant milestone by announcing its first-ever full-year net profit in February—14 years after it was founded—the Nasdaq-listed company faces headwinds

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. Grab's forecasts for fiscal 2026 revenue and adjusted EBITDA fell short of Wall Street estimates, signaling slower momentum in its core businesses of ride hailing and deliveries. The company's share price has slumped nearly 30% so far this year, reflecting investor concerns about economic uncertainty affecting consumer spending patterns

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The Singapore-based company earlier this year expanded outside Southeast Asia for the first time when it purchased Delivery Hero's Foodpanda delivery business in Taiwan

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. This strategic move represents Grab's ambition to extend its reach beyond its traditional markets, even as it confronts economic challenges at home. Tan reaffirmed the company's commitment to Indonesia, stating, "We are very happy to be in Indonesia and I can tell you, we're just going to keep doubling down."

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