Klarna plugs merchant network into ChatGPT with live prices for 100 million products

Klarna Launches Shopping Search Application in ChatGPT

Klarna has integrated its merchant network directly into ChatGPT, launching a shopping app that allows users to search for products, compare live prices, and check availability without leaving the AI conversation1

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. The Klarna Shopping Search app represents a shift in how consumers discover and purchase products, moving from traditional search bars toward AI-powered discovery. Users describe what they're looking for in natural language and instantly see visual results with current prices, availability, and offers from multiple merchants, all within the same conversation.

AI Platform Traffic Surges During Holiday Season

The timing of this launch reflects significant changes in consumer behavior. During the 2025 holiday season, traffic from AI platforms to retail sites grew nearly 700%, with those shoppers converting at 31% higher rates compared to traditional channels1

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. These conversion rates signal that consumers who use AI for shopping assistance are more likely to complete purchases, making this integration strategically important for both Klarna and participating retailers. The shopping experience collapses what used to take twenty minutes of comparing browser tabs into a single, streamlined conversation1

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Product Search MCP Server Powers Commerce Data Integration

Powering the shopping app within ChatGPT is Klarna's Product Search MCP server, which connects the AI assistant to Klarna's live commerce data of more than 100 million products and 400 million merchant listings across 13 markets1

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. This infrastructure solves one of the early problems in AI-assisted shopping: consumers would ask an AI chatbot what to buy, but still needed to open multiple tabs, compare retailers, verify prices were current, and check stock availability2

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. Once shoppers find an item through the app, Klarna redirects them to the merchant's site to complete their purchase2

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New Path for Product Discovery and Merchant Visibility

For merchants, this integration creates a new entry point into the shopper's decision-making process during product discovery. Retailers appear in organic results based on relevance, with options for clearly labeled sponsored placements to boost visibility1

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. This gives brands a way to appear at the moment when consumers are actively asking for help choosing what to buy, not just browsing. "ChatGPT is where millions of people already turn when they're figuring out what they want," says David Sykes, chief commercial officer at Klarna. "We're plugging our merchant network directly into that moment"1

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Expanding Beyond Payment Solutions Into Shopping Assistant Role

This launch extends Klarna's role beyond its traditional payment solutions like Pay Later and Fair Financing3

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. The AI-powered global payments network is positioning itself closer to the top of the shopping funnel, where consumers discover products, compare choices, and narrow their intent2

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. As a shopping assistant, Klarna now participates in the conversation before checkout happens. In an AI commerce market still taking shape, discovery may become as important as the payment button itself. The integration signals how product discovery, checkout, and payments are beginning to converge inside conversational channels, putting pressure on traditional e-commerce flows2

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