Kraken rebuilds app with AI agents to monitor markets and recommend trades for everyday investors

Kraken Introduces Agentic Trading to Reshape Crypto Exchange Competition

Kraken is preparing to reintroduce its app with agentic trading as the centerpiece, a move the crypto exchange believes could define the next major competitive battleground in the industry 1

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. The platform will give users access to AI agents capable of continuously monitoring markets, identifying investing opportunities and executing trades in real time, though every recommendation requires user approval before execution 2

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Unlike traditional automated systems that follow fixed rules, agentic trading allows AI agents to autonomously make trading decisions, evaluate multiple variables, learn from new information and pursue objectives defined by human prompts within set parameters 1

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. This represents a structural shift similar to the rise of mobile trading or algorithmic investing, but with the potential to bridge the confidence gap that often separates everyday investors from professionals.

AI-Powered Trading App Transforms User Onboarding and Portfolio Management

The redesigned AI-powered trading app uses an onboarding experience that learns users' financial goals, risk tolerance, funding preferences and financial profile in a single streamlined flow 1

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. Based on that information, the AI builds a draft portfolio that users can review, adjust and approve, while providing explanations behind its recommendations 2

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Once invested, users receive AI-curated insights, portfolio-relevant news and proactive recommendations, such as identifying opportunities to optimize idle cash 1

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. Over time, the platform aims to tailor both conversational interfaces and the app interface itself to individual users.

"Talking to Kraken should be like talking to your well-informed best friend who knows a lot about finance but also knows a lot about you, knows about your goals, knows about what you care about, and can help you navigate all of these different options," said Kamo Asatryan, chief data officer at Kraken 1

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AI Trading Aims to Democratize Advanced Trading Capabilities

"AI is going to help everyday people respond to market conditions the way our most active traders respond," Asatryan explained 1

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. The company sees this as crucial for user engagement, particularly in bear markets when less experienced investors typically withdraw from trading activity.

Asatryan argued that the opportunity to discuss investing opportunities with an AI investment advisor will "unlock a lot of access, a lot of engagement from everyday people," adding that "there's an opportunity for everyday people to become high-frequency traders and do so using plain English by just talking to their well informed best friend" 1

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Crypto Exchange Industry Accelerates AI-Driven Features Adoption

Kraken is joining a wider industry push toward AI-driven features during a prolonged crypto bear market 1

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. Competitors Coinbase and Gemini have recently introduced AI-assisted trading and developer tools 1

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. In June, Coinbase introduced a tool that lets AI agents make payments and trade cryptocurrencies on behalf of users, while OKX launched a beta marketplace where AI agents can transact autonomously 2

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Adoption is accelerating rapidly. Last month, Chainalysis reported that agentic payment activity on Coinbase's Base network had surpassed 100 million transactions, with higher-value transfers becoming more common 2

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. Fintech firm Revolut also launched an upgrade to its Revolut X exchange, allowing customers to connect AI assistants including Claude, Gemini, Cursor and OpenClaw to analyze markets and place orders through natural-language prompts 2

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Kraken Expands Beyond Crypto Exchange Core Business

Founded in 2011, Kraken is one of the oldest crypto exchanges, with a core user base comprising institutions, trading firms, professional traders and active leverage traders 1

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. Asatryan said the company is "looking to bring online" a new cohort of customers as it "evolves beyond an exchange" 1

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This AI push comes as parent company Payward raises capital at a $20 billion valuation while expanding beyond crypto trading into payments, derivatives and stablecoin infrastructure, moving toward a planned IPO 3

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. Asatryan argued AI's growing role in crypto represents a "true growth opportunity," not just the latest bear market fad, as AI-native infrastructure could drive user engagement and retention across market cycles 1

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