Meta builds AI agents powered by Muse Spark to handle everyday tasks for billions of users
7 Sources
[1]
Meta plans advanced 'agentic' AI assistant for users, FT reports
May 5 (Reuters) - Meta (META.O), opens new tab is building a highly personalized artificial intelligence assistant to carry out everyday tasks for its billions of users, the Financial Times reported on Tuesday, as the company faces investor scrutiny over its escalating AI spending. The social
[2]
Meta plans advanced 'agentic' AI assistant for consumers
Meta is building a highly personalised AI assistant to carry out everyday tasks for its billions of users, as the company faces investor scrutiny over its escalating AI spending. The Big Tech group is building agentic tools for its more than 3bn users, according to people familiar with the matter,
[3]
Mark Zuckerberg says Meta is working on AI agents for personal and business use - Engadget
Meta's superintelligence team is working on a new set of AI agents that are meant to help the company's users "achieve the diverse goals in their lives," according to CEO Mark Zuckerberg. Zuckerberg, who is reportedly also overseeing an AI clone of himself, said that his goal is for the agents to
[4]
Zuckerberg outlines push toward goal-driven AI agents
Meta is developing AI agents aimed at enhancing personal and business user experiences, according to CEO Mark Zuckerberg. The initiative seeks to assist users in "achieving the diverse goals in their lives." During Meta's first-quarter earnings call, Zuckerberg detailed the company's focus on
[5]
Meta plans advanced 'agentic' AI assistant for users: Report - The Economic Times
Meta is developing a personalised AI assistant for its users. This advanced digital assistant will use its new Muse Spark AI model. The company is also working on an internal AI agent called Hatch. Meta plans to integrate a shopping tool into Instagram. This launch is targeted before the fourth
[6]
Meta Develops Easy-to-Use AI Agent for Consumers | PYMNTS.com
By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. The assistant is being trialed internally by some staff, and Meta outlined its
[7]
Meta plans advanced 'agentic' AI assistant for users, FT reports
May 5 (Reuters) - Meta is building a highly personalized artificial intelligence assistant to carry out everyday tasks for its billions of users, the Financial Times reported on Tuesday, as the company faces investor scrutiny over its escalating AI spending. The social media giant is developing
Share
Copy Link
Meta is developing highly personalized AI agents that can autonomously complete tasks for its 3 billion users, powered by its new Muse Spark model. CEO Mark Zuckerberg aims to create assistants that work continuously to help users achieve personal and business goals, while facing investor scrutiny over the company's escalating AI spending that could reach $145 billion this year.
Meta develops agentic AI assistant for billions of users
Meta is building a highly personalized AI assistant designed to carry out everyday tasks for its more than 3 billion users, marking a significant push into agentic tools that can autonomously complete tasks with minimal human intervention
1
2
. The social media giant is developing an advanced AI assistant powered by its new Muse Spark AI model, the first from Meta Superintelligence Labs (MSL), which CEO Mark Zuckerberg described during the company's first-quarter earnings call3
. The assistant is currently being tested internally by a group of staff, with the goal of creating a product similar to OpenClaw, OpenAI's platform that connects hardware and software tools to learn from data with much less human intervention than traditional chatbots1
.
Source: PYMNTS
Goal-driven AI agents for personal and business use
"Our goal is not just to deliver Meta AI as an assistant, but to deliver agents that can understand your goals and then work day and night to help you achieve them," Zuckerberg explained during the earnings call
3
4
. Meta is building both a personal agent focused on helping people achieve diverse goals in their lives and a business agent designed to help entrepreneurs and businesses use Meta's tools to grow their efforts, reach new customers, and serve existing customers better3
. The company wants to allow users to share highly sensitive information, including health and financial data, with its assistants if they choose to do so, though one person familiar with the project acknowledged concerns about user trust: "There's a trust deficit as wide as the Grand Canyon"2
.
Source: ET
Meta aims for easier setup than existing platforms
Zuckerberg emphasized that Meta's goal is to make AI for personal and business use more accessible than current platforms. While he acknowledged that OpenClaw offers "a very exciting glimpse of what types of things should be possible," he described it as "pretty rough" to set up
3
4
. "There's a lot of agents out there that people are building for different things, and there aren't that many that I would want to give to my mother," he said, highlighting the need for agents that simplify user interaction and setup3
. The initiative underscores the CEO's push to embed AI at the center of Meta's consumer products, positioning the company to compete in a rapidly evolving landscape focused on user-centered applications2
4
.Related Stories
Internal testing and Instagram integration plans
Separately, Meta is training an internal AI agent codenamed "Hatch," inspired by OpenClaw, with the goal of completing internal testing by the end of June
5
. The company also plans to integrate a separate agentic shopping tool into Instagram and is targeting a launch before the fourth quarter of this year5
. While Zuckerberg did not provide a specific timeline for the broader AI agents rollout, these developments signal Meta's commitment to deploying agentic tools across its platform ecosystem.Investor scrutiny over escalating AI spending
The Facebook and Instagram parent faces investor scrutiny over its escalating AI spending as it pursues what Zuckerberg calls "personal superintelligence"
1
2
. Meta raised its annual capital spending forecast late last month by $10 billion to as much as $145 billion this year, signaling plans to pour billions more into AI infrastructure even as it confronts potential losses from a global youth backlash against social media2
5
. Wall Street's concerns about the growing capital spending led to a sharp share price fall, with almost $170 billion being wiped off the group's market capitalization last week2
. Zuckerberg continues to pour billions of dollars into AI infrastructure and talent even as the company plans to cut 10 percent of its workforce later this month2
.
Source: Reuters
References
Summarized by
Navi
[3]
[4]
Related Stories
Meta AI shifts to productivity with Muse Spark 1.1, targeting enterprise AI rivals
24 Jul 2026•Technology
Meta AI: Zuckerberg Bets Big on Personal Agents Despite $4.6B Reality Labs Loss
29 Jul 2026•Technology
Meta builds AI agent to handle Instagram shopping and compete with TikTok's e-commerce push
08 May 2026•Technology
Recent Highlights
1
AI Hallucination Nearly Sparked US Military Confrontation With Chinese Ship in Middle East
Technology
2
OpenAI AI Agent Hacks Australian Government Healthcare Website in First-of-Its-Kind Breach
Technology
3
AI leaders warn UN Security Council of existential risks to humanity, call for global safeguards
Policy and Regulation
Recent Highlights
Today's Top Stories
Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Follow topics that matter to you and stay ahead.
