Meta builds AI agents to help users achieve personal and business goals day and night

Mark Zuckerberg says Meta is working on AI agents for personal and business use - Engadget

Meta's superintelligence team is working on a new set of AI agents that are meant to help the company's users "achieve the diverse goals in their lives," according to CEO Mark Zuckerberg. Zuckerberg, who is reportedly also overseeing an AI clone of himself, said that his goal is for the agents to be more approachable and easier to use than existing agent products like OpenClaw. Speaking during Meta's first-quarter earnings call Wednesday, Zuckerberg said that the upcoming business and personal agents will build on the newly-released Muse Spark model, the first from Meta Superintelligence Labs (MSL). "Our goal is not just to deliver Meta AI as an assistant, but to deliver agents that can understand your goals and then work day and night to help you achieve them," he said. "We are building a personal agent focused on helping people achieve the diverse goals in their lives. We're also building a business agent focused on helping entrepreneurs and businesses across the world use our tools and others to grow their efforts, reach new customers and serve existing customers better." Zuckerberg didn't give a timeline for the new products, but he said that Meta's goal was to make agents more accessible than current platforms. OpenClaw, he said, offers "a very exciting glimpse of what types of things should be possible" but is "pretty rough" to set up. "There's a lot of agents out there that people are building for different things, and there aren't that many that I would want to give to my mother," he said. "How do you make a version of that experience that is a lot more polished and dialed and easy, and that has all the infrastructure basically done for people already."

Zuckerberg outlines push toward goal-driven AI agents

Meta is developing AI agents aimed at enhancing personal and business user experiences, according to CEO Mark Zuckerberg. The initiative seeks to assist users in "achieving the diverse goals in their lives." During Meta's first-quarter earnings call, Zuckerberg detailed the company's focus on producing more user-friendly agents compared to existing products like OpenClaw. He emphasized that these agents would leverage the newly-released Muse Spark model from Meta Superintelligence Labs (MSL). "Our goal is not just to deliver Meta AI as an assistant, but to deliver agents that can understand your goals and then work day and night to help you achieve them," Zuckerberg said. The personal agent aims to help individuals meet their varying objectives, while the business agent will support entrepreneurs in expanding their customer base and enhancing engagement. Zuckerberg did not provide a specific release timeline for these AI agents. He pointed out that Meta intends to improve accessibility beyond what current platforms offer. He described OpenClaw as providing "a very exciting glimpse of what types of things should be possible" but noted that it is "pretty rough" to set up. The development of these agents reflects a broader trend toward creating more polished user experiences. Zuckerberg stated, "There aren't that many that I would want to give to my mother," highlighting a need for agents that simplify user interaction and setup. The initiative positions Meta to compete in a rapidly evolving AI landscape, focused on user-centered applications tailored to individual and business needs.