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Meta is making users who opted out of AI training opt out again, watchdog says
Privacy watchdog Noyb sent a cease-and-desist letter to Meta Wednesday, threatening to pursue a potentially billion-dollar class action to block Meta's AI training, which starts soon in the European Union. In the letter, Noyb noted that Meta only recently notified EU users on its platforms that
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noyb sends Meta C&D demanding no EU user data AI training
'Legitimate interest' won't wash, says privacy outfit, as Zuck's org claims activists want to 'delay AI innovation' There's a Max Schrems-shaped object standing in the way of Meta's plans to train its AI on the data of its European users, and he's come armed with several justifications for why
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Advocacy group threatens Meta with injunction over use of EU data for AI training
BRUSSELS, May 14 (Reuters) - Austrian advocacy group NOYB said on Wednesday it would seek an injunction against Meta Platforms (META.O), opens new tab that could lead to billion-euro damages claims if the tech giant goes ahead with plans to use Europeans' personal data to train its artificial
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Meta to Train AI on E.U. User Data From May 27 Without Consent; Noyb Threatens Lawsuit
Austrian privacy non-profit noyb (none of your business) has sent Meta's Irish headquarters a cease-and-desist letter, threatening the company with a class action lawsuit if it proceeds with its plans to train users' data for training its artificial intelligence (AI) models without an explicit
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"Meta AI non-compliant with GDPR" - Digital rights group menaces Meta with injunction over EU AI training
Unlike what Meta claims, noyb argues Meta AI training isn't compliant with GDPR and threatens to file an injunction as a potential next step Austria-based digital rights group noyb is threatening Meta with an injunction over its AI training plans in the EU, arguing these aren't compliant with data
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Advocacy group threatens Meta with injunction over use of EU data for AI training
NOYB (none of your business), led by privacy activist Max Schrems, said it had sent a cease and desist letter on Wednesday to Meta which plans to start using personal data from European users of Instagram and Facebook from May 27.Austrian advocacy group NOYB said on Wednesday it would seek an
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Meta faces row over plan to use European data for AI
A Vienna-based privacy campaign group said Wednesday it has sent a cease-and-desist letter to Meta, after the tech giant announced plans to train its artificial intelligence models with European users' personal data. When Meta AI first launched in the European Union in late March, the tech giant
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Austrian Group Questions Meta's 'Legitimate Interest' In Using EU Data For AI, Threatens Legal Action Over $200 Billion: '...Making Money Is More Important Than The Rights Of Its Users' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Austrian advocacy group, NOYB, is gearing up to seek an injunction against Meta Platforms META, potentially leading to billion-euro damages claims. This action comes as a response to Meta's plans to use Europeans' personal data for AI training. What Happened: NOYB, the group spearheaded by privacy
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Meta Faces EU Cease and Desist Over AI Training on User Data
Meta is facing a cease and desist from the advocacy group None of Your Business (NOYB) in the European Union for relying on user data to train its AI models. This comes after Meta announced in April this year that it would start training its models on public content from its platforms -- such as
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Privacy watchdog Noyb threatens Meta with legal action over plans to train AI models using EU users' data without explicit consent, citing potential GDPR violations.

Meta, the parent company of Facebook and Instagram, is facing significant pushback over its plans to use European Union (EU) users' data for training artificial intelligence (AI) models. The privacy advocacy group Noyb (None of Your Business) has sent a cease-and-desist letter to Meta, threatening legal action if the company proceeds with its current approach
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.Meta intends to start using public posts and user interactions from its EU-based users for AI training beginning May 27, 2025. The company has implemented an opt-out system, requiring users who do not want their data used to fill out an objection form before the deadline
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. However, Noyb argues that this approach violates the General Data Protection Regulation (GDPR) and that Meta should instead use an opt-in system, where users explicitly consent to their data being used for AI training3
.Meta claims it has a "legitimate interest" under GDPR to use user data for AI training. The company cites guidelines from the European Data Protection Board (EDPB) from December 2024 as supporting its approach
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. However, Noyb's chairman, Max Schrems, contests this interpretation, stating:"The European Court of Justice has already held that Meta cannot claim a 'legitimate interest' in targeting users with advertising. How should it have a 'legitimate interest' to suck up all data for AI training?"
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If Meta proceeds with its current plans, Noyb threatens to pursue legal action, including seeking injunctions and potentially filing a class-action lawsuit. The group estimates that damages could reach billions of euros if successful, based on potential claims from over 400 million monthly active EU users
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Meta defends its approach, stating that it has provided EU users with a "clear way to object to their data being used for training AI"
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. The company also argues that its method is more transparent than competitors and that blocking its AI training efforts could hinder innovation in the EU5
.This controversy highlights the ongoing tension between technological advancement and data privacy rights in the EU. As AI development accelerates, companies like Meta argue that access to large datasets is crucial for creating culturally aware and competitive AI models. However, privacy advocates maintain that user rights and consent should take precedence
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.The outcome of this dispute could have far-reaching implications for how tech companies approach AI training and data usage in the EU, potentially setting precedents for future AI development and data protection practices.
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