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Meet Noscroll, an AI bot that does your doomscrolling for you | TechCrunch
What if you could outsource your doomscrolling? That's the premise behind the new startup Noscroll, which is offering an AI-powered bot that can browse your social feeds, news sites, and other online chatter, then text you when something important happens. "No feed. No brainrot. No ragebit," reads Noscroll's pitch to users. "Just signal." The idea itself is fairly simple -- it's a bot that reads the web for you. But to work, there's a lot that needs to go on under the hood. Nadav Hollander -- previously the CTO at the NFT marketplace OpenSea after selling his decentralized finance startup to the company in 2022 -- said he built Noscroll because he found himself in a love/hate relationship with X. He was taking time off after leaving his job at OpenSea, and spent a lot of time on the social platform. "It's phenomenally entertaining and really informative in ways you just don't get from normal media," Hollander told TechCrunch. "But it's so toxic culturally, and it's just very upsetting to read," he said, comparing it to the nutritional equivalent of fast food. "You just feel terrible after it." Hollander said he wanted to get off the app without missing out on the news and content. That inspired him to build Noscroll, which launched just a couple of days ago to the public. To get started with the service, you just text the Noscroll AI agent directly at (415) 583-7721, and it sends you a link to connect your X account to the service. This authentication provides Noscroll with information about your likes, bookmarks, and the accounts and posts you follow. The bot uses a variety of off-the-shelf AI models running on the company's own proprietary infrastructure. The models have been customized with a lot of prompting, so the bot has its own unique voice and communication style. You can chat with the AI agent in natural language, telling it what sort of news or topics you want to keep up with, as well as what you don't care about. It will then prepare a sample digest. To work, the AI pulls in information from beyond X, including news sites, blogs, Reddit, Hacker News, Substack, and more. It can even tap into things like research papers, local politics, or any other sources you may need. (You can recommend specific sources, too, if there's something you want to make sure it checks.) Then, instead of spending your time scrolling through endless social media feeds to stay current on the news you care about, Noscroll will send you news digests via text at whatever cadence works best. For instance, a casual user might want to receive a weekly update on a topic, while a news junkie might want texts multiple times per day. These digests are essentially a collection of news links along with a brief AI summary of the article. If you want to know more, you can tap the links to open them up in your preferred web browser and read the article in full. You can also reply to the AI bot to ask questions and have conversations about the news you're reading, too, as you could with other AI chatbots. Or you can add it to a group chat or Telegram group to have others engage with the service. (Other chat apps will be supported later on, we're told.) The bot also knows when there's breaking news worth seeing immediately and will text you as it's happening. Over time, the AI learns what you care about and uses that to better curate the types of information it sends you, the company claims. While the bot currently costs $9.99 per month to use, it will send you a sample news digest for free so you can customize it to your interests and try it out for 7 days. You can cancel the subscription at any time. Hollander notes Noscroll may experiment with variable pricing in the future. While there's an obvious use case for those in the tech industry struggling to keep up with the constant stream of daily AI news and updates, Noscroll is not limited to tech topics. You can keep up with just about anything: reality TV, your favorite band, local news, your friends' posts, your unread newsletters, or anything else that you find interesting. Hollander has been surprised to see how people are using it outside of tech. "People [are] following really niche anime industry news and local restaurant openings in Kyoto," he says. Users are trying to stay on top of job listings, layoff tracking, and more. Journalists have also taken advantage of the tool to follow things like local politics and events. "I think the archetype that's been interesting is anybody who has a professional need to be very online and follow things very closely. It's quite useful to have a deputy who's kind of doing that for you on whatever your beat is," he adds. The AI bot has seen fast adoption, he says, and has already attracted investor interest. Hollander, who built the bot alongside his friend, an open source developer from the crypto world who only goes by the user name @z0age on X, says the two have not yet made a decision on what to do with the inbound attention yet.
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This AI bot does the mindless internet scrolling for you so you can skip the brainrot
No more doomscrolling. Just the news you care about, delivered to your phone. Spending too much time on social media and doomscrolling is bad for your brain. We all know it instinctively, and research has proven it time and again. But the fear of missing out keeps us glued to our feeds anyway. Noscroll, a new AI-powered service, aims to solve that by reading the internet for you and texting you only what matters. The pitch is simple: no feeds, no brainrot, just signal. How does it work? To get started, you text Noscroll's AI agent at (415) 718-4828. It sends you a link to connect your X account, which gives it access to your likes, bookmarks, and the accounts you follow. Recommended Videos From there, you tell the bot in plain language the topics you want to follow and the ones you don't care about. It then pulls information from across the web, including news sites, blogs, Reddit, Hacker News, Substack, research papers, and more. You can even point it to specific sources you want it to monitor. The bot then texts you news digests at whatever frequency works for you. If you are a casual reader, you might want a weekly roundup, while a news aficionado might prefer multiple updates a day. Each digest includes links and a short summary, but you can always tap through to read the full article. You can also reply to the bot to discuss what you're reading and tweak your digest. Who built it and why? Noscroll was built by Nadav Hollander, former CTO at NFT marketplace OpenSea. He told TechCrunch that his relationship with X inspired the idea. "It's phenomenally entertaining and really informative in ways you just don't get from normal media," he said, but added that the platform is "so toxic culturally." He wanted the news without the misery. So he built the tool himself, alongside a friend from the open source world. Noscroll costs $9.99 per month, but you can try it free for seven days. You can find it at Noscroll.com.
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Tired of doomscrolling? This AI startup will browse the internet for you
Learns user preferences over time and supports natural language interaction for a more personalised experience. Noscroll, a new startup, wants to change the way people consume online content by providing an AI-powered assistant that monitors news and social media activity on their behalf. The service aims to reduce time spent endlessly scrolling by sending curated updates via text message. Founded by Nadav Hollander, former CTO of OpenSea, the platform was designed to address the overwhelming and often negative experience of being constantly online. Hollander said the ideal arose from his own experience with social media, where useful information is frequently mixed with distracting or stressful content. The tool works by connecting to a user's social accounts and analysing their interests, such as likes, bookmarks, and followed topics. It then scans a variety of sources other than social media, including blogs, forums, research papers, and news websites, to create a personalised feed. Instead of browsing multiple apps, users receive concise summaries and links via SMS at their preferred intervals, which range from real-time alerts to weekly digests. Also Read: Haier Desert Rose ACs with AI cooling launched in India: Price and availability Users can interact with the AI using natural language, refine their preferences, or ask follow-up questions about specific updates. The system also evolves over time, learning which content is most relevant to each user. It can even be added to group chats for collaborative discussions, with additional messaging platform support expected later. The service is currently available on a subscription basis, with a free trial period for new users. While it was initially designed for professionals who needed to stay up to date, early usage indicates that people are using it for a variety of purposes, from niche hobbies to local news tracking.
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Former OpenSea CTO Nadav Hollander launched Noscroll, an AI-powered service that monitors social feeds and news sites on your behalf. For $9.99 per month, the AI bot delivers personalized news digests via text, eliminating mindless scrolling while keeping you informed about what matters most.
Noscroll, a newly launched startup, offers a fresh approach to consuming online content without the mental toll of endless scrolling. Founded by Nadav Hollander, former CTO at NFT marketplace OpenSea, the AI-powered service monitors social media, news sites, and other online sources, then delivers curated updates directly via text messages
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. The platform's tagline captures its mission succinctly: "No feed. No brainrot. No ragebit. Just signal."
Source: TechCrunch
Hollander built Noscroll after recognizing his own conflicted relationship with social media platforms like X. "It's phenomenally entertaining and really informative in ways you just don't get from normal media," he explained, "but it's so toxic culturally, and it's just very upsetting to read." He compared the experience to consuming fast food—satisfying in the moment but leaving users feeling terrible afterward
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. This realization drove him to create a tool that would browse the internet for you while eliminating the negative aspects of constant online engagement.Getting started with Noscroll requires minimal effort. Users simply text the AI agent at (415) 583-7721, which sends a link to connect their X account to the service
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. This authentication grants Noscroll access to information about likes, bookmarks, and followed accounts, helping the system understand user preferences from the start3
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Source: Digit
The platform operates using various off-the-shelf AI models running on proprietary infrastructure, customized through extensive prompting to develop a unique voice and communication style
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. Users interact with the AI agent through natural language, specifying topics they want to follow and content they wish to avoid. The system then scans sources far beyond social media—including blogs, Reddit, Hacker News, Substack, research papers, and local news outlets—to gather relevant information2
.What sets Noscroll apart is its flexibility in delivering curated online content. The AI bot sends personalized news digests via SMS at whatever cadence suits individual needs. Casual users might opt for weekly updates on specific topics, while those who need to stay constantly informed can receive text messages multiple times daily
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. Each digest includes news links accompanied by brief AI summaries, allowing users to quickly scan updates and tap through to read full articles when something captures their interest2
.The service also recognizes breaking news worthy of immediate attention and alerts users as events unfold
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. Users can reply to the bot to ask questions and discuss news items, similar to interactions with other AI chatbots. The platform even supports group chats and Telegram groups, with additional messaging platforms planned for future releases1
.While Noscroll appears tailor-made for tech professionals struggling to keep pace with relentless AI news cycles, early adoption reveals much broader applications. Hollander expressed surprise at how people are using the service outside technology circles. "People [are] following really niche anime industry news and local restaurant openings in Kyoto," he noted
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. Users track job listings, monitor layoffs, and follow reality TV updates, favorite bands, and unread newsletters.Journalists have adopted the tool to monitor local politics and events, finding value in having an AI assistant handle the constant stream of information. "I think the archetype that's been interesting is anybody who has a professional need to be very online and follow things very closely," Hollander observed. "It's quite useful to have a deputy who's kind of doing that for you on whatever your beat is"
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Noscroll operates on a monthly subscription model priced at $9.99 per month, with a seven-day free trial that includes a sample news digest
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. Users can cancel anytime, and Hollander indicated the company may experiment with variable pricing structures moving forward1
.The platform, which launched just days ago, has already experienced fast adoption and attracted investor interest
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. Hollander built the service alongside an open source developer from the crypto world known only by the username @z0age on X. The duo has not yet decided how to handle the inbound interest from potential investors1
.Noscroll addresses a growing concern about the mental health impacts of mindless internet scrolling and constant social media engagement. Research consistently demonstrates that excessive doomscrolling negatively affects cognitive function and emotional wellbeing, yet fear of missing important information keeps users trapped in harmful patterns
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.By positioning itself to combat doomscrolling while maintaining information access, Noscroll represents a shift in how AI tools might serve users seeking healthier digital habits. The system learns and adapts over time, continuously refining its understanding of what content matters most to each individual
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. This evolution suggests a future where customized news summaries become increasingly precise, potentially reducing the time people spend consuming information while improving the quality of what they receive.As the service expands and user preferences shape its development, observers should watch whether Noscroll can maintain accuracy while scaling, how it handles misinformation, and whether its AI agent can truly replace the serendipitous discovery that keeps people engaged with traditional feeds. The startup's rapid early traction suggests significant appetite for tools that promise to filter signal from noise in an increasingly overwhelming digital landscape.
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