Noscroll AI bot reads the internet for you, delivering curated news to fight doomscrolling

Former OpenSea CTO Tackles Doomscrolling with AI-Powered Solution

Noscroll, a newly launched startup, offers a fresh approach to consuming online content without the mental toll of endless scrolling. Founded by Nadav Hollander, former CTO at NFT marketplace OpenSea, the AI-powered service monitors social media, news sites, and other online sources, then delivers curated updates directly via text messages1

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. The platform's tagline captures its mission succinctly: "No feed. No brainrot. No ragebit. Just signal."

Hollander built Noscroll after recognizing his own conflicted relationship with social media platforms like X. "It's phenomenally entertaining and really informative in ways you just don't get from normal media," he explained, "but it's so toxic culturally, and it's just very upsetting to read." He compared the experience to consuming fast food—satisfying in the moment but leaving users feeling terrible afterward1

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. This realization drove him to create a tool that would browse the internet for you while eliminating the negative aspects of constant online engagement.

How the AI Bot Monitors Your Digital World

Getting started with Noscroll requires minimal effort. Users simply text the AI agent at (415) 583-7721, which sends a link to connect their X account to the service1

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. This authentication grants Noscroll access to information about likes, bookmarks, and followed accounts, helping the system understand user preferences from the start3

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The platform operates using various off-the-shelf AI models running on proprietary infrastructure, customized through extensive prompting to develop a unique voice and communication style1

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. Users interact with the AI agent through natural language, specifying topics they want to follow and content they wish to avoid. The system then scans sources far beyond social media—including blogs, Reddit, Hacker News, Substack, research papers, and local news outlets—to gather relevant information2

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Personalized News Digests Delivered on Your Schedule

What sets Noscroll apart is its flexibility in delivering curated online content. The AI bot sends personalized news digests via SMS at whatever cadence suits individual needs. Casual users might opt for weekly updates on specific topics, while those who need to stay constantly informed can receive text messages multiple times daily1

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. Each digest includes news links accompanied by brief AI summaries, allowing users to quickly scan updates and tap through to read full articles when something captures their interest2

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The service also recognizes breaking news worthy of immediate attention and alerts users as events unfold1

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. Users can reply to the bot to ask questions and discuss news items, similar to interactions with other AI chatbots. The platform even supports group chats and Telegram groups, with additional messaging platforms planned for future releases1

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Beyond Tech: Unexpected Use Cases Emerge

While Noscroll appears tailor-made for tech professionals struggling to keep pace with relentless AI news cycles, early adoption reveals much broader applications. Hollander expressed surprise at how people are using the service outside technology circles. "People [are] following really niche anime industry news and local restaurant openings in Kyoto," he noted1

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. Users track job listings, monitor layoffs, and follow reality TV updates, favorite bands, and unread newsletters.

Journalists have adopted the tool to monitor local politics and events, finding value in having an AI assistant handle the constant stream of information. "I think the archetype that's been interesting is anybody who has a professional need to be very online and follow things very closely," Hollander observed. "It's quite useful to have a deputy who's kind of doing that for you on whatever your beat is"1

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Pricing and Early Traction Signal Market Demand

Noscroll operates on a monthly subscription model priced at $9.99 per month, with a seven-day free trial that includes a sample news digest1

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. Users can cancel anytime, and Hollander indicated the company may experiment with variable pricing structures moving forward1

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The platform, which launched just days ago, has already experienced fast adoption and attracted investor interest1

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. Hollander built the service alongside an open source developer from the crypto world known only by the username @z0age on X. The duo has not yet decided how to handle the inbound interest from potential investors1

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What This Means for Digital Wellbeing and Information Consumption

Noscroll addresses a growing concern about the mental health impacts of mindless internet scrolling and constant social media engagement. Research consistently demonstrates that excessive doomscrolling negatively affects cognitive function and emotional wellbeing, yet fear of missing important information keeps users trapped in harmful patterns2

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By positioning itself to combat doomscrolling while maintaining information access, Noscroll represents a shift in how AI tools might serve users seeking healthier digital habits. The system learns and adapts over time, continuously refining its understanding of what content matters most to each individual3

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. This evolution suggests a future where customized news summaries become increasingly precise, potentially reducing the time people spend consuming information while improving the quality of what they receive.

As the service expands and user preferences shape its development, observers should watch whether Noscroll can maintain accuracy while scaling, how it handles misinformation, and whether its AI agent can truly replace the serendipitous discovery that keeps people engaged with traditional feeds. The startup's rapid early traction suggests significant appetite for tools that promise to filter signal from noise in an increasingly overwhelming digital landscape.