Meta removes face recognition code from smart glasses app after discovery sparks privacy uproar

Reviewed byNidhi Govil

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Meta embedded facial recognition technology into its AI companion app for smart glasses, downloaded over 50 million times, before quietly removing it after being exposed. The NameTag feature would have identified people through the glasses' camera and converted faces into biometric data. This comes despite Meta's 2021 promise to sunset face recognition and $2 billion in privacy settlements.

Meta Embeds Face Recognition Code in Smart Glasses App

Meta quietly integrated face recognition technology into its AI companion app for Meta smart glasses, according to a WIRED investigation published on June 4

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. The code, internally called NameTag, was discovered embedded in the Meta AI companion app, which has been downloaded over 50 million times and is essential for operating key features of Meta Ray-Ban smart glasses and Oakley models

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. Just one day after the report surfaced, Meta removed the code entirely in an update released on June 5

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Source: Gizmodo

Source: Gizmodo

The NameTag feature was designed to identify people captured by the glasses' camera and alert wearers when it recognized someone. Three AI models powering the facial recognition system had already been deployed from Meta's servers to customers' phones

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. One model detects faces, another crops them, and a third encodes them into biometric data that could be checked against faceprints stored on-device

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. Core components of the system had been integrated into software distributed to millions of people as early as January

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Privacy Concerns Mount Over Biometric Data Conversion

The discovery raises significant privacy concerns, particularly given Meta's troubled history with facial recognition. The company paid $650 million to settle a class-action lawsuit brought by Illinois users and agreed to a separate $1.4 billion settlement with Texas in 2024 over allegations it unlawfully collected biometric data

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. Meta had announced in 2021 that it would delete more than a billion faceprints belonging to Facebook users and sunset its photo-tagging system

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If activated, NameTag would have transformed faces into unique biometric identifiers, commonly known as faceprints, and checked each one against faceprints stored on the user's phone through a database configured to receive updates from Meta

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. Recognized faces would trigger notifications, while unrecognized faces would be cropped, indexed, and saved to a folder marked "pending"

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. A May version of the app rebranded the feature as "Connections," inviting users to "remember the people you met"

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Source: Wired

Source: Wired

Meta's Response and Executive Pushback

Meta Vice President of Communications Andy Stone defended the company, calling WIRED's reporting "intellectually dishonest" and "pure advocacy-driven click bait" for not emphasizing earlier that the feature was not enabled

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. Chief Technology Officer Andy Bosworth also criticized the reporting as "incredibly misleading" and "absolutely dishonest"

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. However, neither executive disputed the factual accuracy of the reporting.

Meta spokesperson Ryan Daniels told WIRED that the findings are "merely evidence" that Meta is exploring these types of features, stating that "nothing has shipped to consumers and no final decision has been made"

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. Stone added that if Meta decides to roll something out, it will do so with "full transparency" and emphasized the company is "not building a central face database"

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Testing Confirms Functional Recognition Pipeline

Independent security researchers verified WIRED's findings. Cooper Quintin from the Electronic Frontier Foundation's Threat Lab stated, "The feature is not yet exposed to consumers but seems nearly ready to go. Despite the billions of reasons not to, Meta seems to have created the capacity to turn their customers into a distributed surveillance machine"

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. Security researcher Buchodi conducted additional tests and successfully triggered the recognition system using a faceprint of deceased French philosopher Michel Foucault, producing a "Person recognized" notification

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Broader Implications for Wearable Technology

The incident highlights mounting opposition to consumer-level face recognition technology. In April, more than 70 advocacy groups including the American Civil Liberties Union and Electronic Privacy Information Center demanded Meta scrap NameTag, warning it would enable stalkers and abusers to silently identify strangers in public

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. Internal Meta documents published by The New York Times in February showed the company planned to roll out the feature during a "dynamic political environment" when critics would be preoccupied

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Source: Mashable

Source: Mashable

Meta Ray-Ban smart glasses already face scrutiny over covert filming capabilities, with reports of modders physically disabling the recording LED indicator

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. A class action lawsuit was filed in March after a Swedish newspaper investigation revealed Kenyan workers were reviewing footage from Meta smart glasses that appeared to include sexual intimacy and bathroom use, seemingly recorded without owners' knowledge

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. The swift removal of the code and subsequent PR statements suggest Meta recognizes the sensitive nature of integrating such invasive features into wearable devices with on-device storage of biometric identifiers.

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