Nvidia offers AI startups compute power now in exchange for revenue share later

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Nvidia launched a revenue-sharing program that lets AI startups access expensive GPU compute power without upfront costs. Instead of buying chips outright, cloud providers can deploy Nvidia hardware and share future cloud earnings with the chipmaker. Sharon AI is deploying 40,000 Grace Blackwell GPUs, while Firmus is building a 360-megawatt facility in Indonesia with up to 170,000 GPUs, addressing capital barriers that have limited AI development.

Nvidia Launches Revenue-Sharing Program to Unlock AI Compute Power

Nvidia announced Wednesday a new business model that fundamentally changes how AI startups access expensive computing infrastructure. Rather than requiring companies to purchase chips upfront, the revenue-sharing program allows cloud providers to deploy Nvidia GPUs and share future cloud earnings with the chipmaker

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. The initiative targets fast-growing AI startups, model builders, and cloud-based AI firms that need immediate access to compute capacity but lack the capital for large hardware investments

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Source: Benzinga

Source: Benzinga

The credit-support model addresses what Nvidia frames as a capital problem: emerging AI companies have historically struggled to access the capital-intensive infrastructure needed to train and run large models, even when they have long-term customer commitments

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. By positioning itself as an intermediary, Nvidia helps startups gain direct access to full-stack computing while collecting both standard product revenue on chip sales and a cut of whatever the cloud earns from renting them out

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Sharon AI and Firmus Technologies Lead Initial Deployments

Two companies are already building AI infrastructure under the new arrangement using Nvidia's DSX data center platform. Sharon AI, an Australian AI cloud operator, is deploying up to 40,000 Grace Blackwell GB300 GPUs across a six-year, 72-megawatt agreement

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. James Manning, Sharon AI's co-founder and CEO, called it "a pivotal moment" for the company's push into sovereign, large-scale AI compute

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Firmus Technologies is pursuing an even larger deployment. The Singapore-based AI infrastructure company is building an AI factory campus in Batam, Indonesia, expected to scale to 360 megawatts and house up to 170,000 Nvidia GPUs across Grace-Blackwell, Vera-Rubin and Vera platforms

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. Bloomberg reported that Firmus expects between $25 billion and $30 billion in committed offtake agreements over the first six years

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Breaking Down Capital Barriers in the AI Ecosystem

The arrangement functions similarly to vendor financing with equity-like upside attached, though it's not technically a loan

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. Cloud providers can access large volumes of chips in exchange for sharing revenue those chips eventually generate, rather than paying full cost upfront

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. This matters because site selection, power procurement, construction and hardware bring-up can take years before a startup runs a workload

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Nvidia named Baseten, Fireworks AI and Together AI as examples of customers this revenue-sharing program is meant to serve—companies needing immediate, elastic access to AI cloud capacity for training, fine-tuning and high-volume inference without committing to years of hardware procurement

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. The model represents a bet on the long tail of model builders, agent platforms and enterprises that want frontier compute capacity but not the balance-sheet risk of building a data center

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Strategic Implications for Nvidia's Business Model

The initiative gives Nvidia something it hasn't had at this scale before: a recurring, usage-linked income stream layered on top of hardware sales

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. The company has already committed more than $40 billion to direct AI equity investments this year, spanning OpenAI, Nebius and dozens of smaller rounds

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. This revenue-sharing approach achieves similar goals without touching the cap table, keeping balance sheet exposure with cloud partners instead

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The move illustrates the critical importance of access to scarce compute power for AI-oriented startups, with Nvidia GPUs likened to oil and reportedly tied to futures contracts as users grapple with fluctuations in cost and availability

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. AI firms have increasingly entered revenue and equity-sharing agreements with chipmakers to circumvent liquidity issues. OpenAI has inked deals buying shares or entertaining investments from partners including Amazon and AMD, CNBC reported in January

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If the model works, more compute reaches more startups faster than traditional buy-it-outright approaches allowed. However, if AI-native demand cools, Nvidia faces exposure to that slowdown twice—once through chip sales and again through the cloud revenue it has agreed to share

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. Nvidia earlier this month said it was aiming to raise debt that sources indicated could amount to at least $20 billion for general corporate purposes

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