OpenAI fast-tracks AI phone with customized chip, aiming for 30 million shipments by 2028

Reviewed byNidhi Govil

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OpenAI is accelerating development of its first smartphone, targeting mass production in early 2027. Supply chain analyst Ming-Chi Kuo reports the AI-focused smartphone will use a customized MediaTek Dimensity 9600 chip with an enhanced image signal processor for visual sensing. The ambitious project aims for 30 million combined shipments by 2028.

OpenAI Accelerates Timeline for First Smartphone

OpenAI is moving faster than expected on its smartphone ambitions, with mass production by 2027 now targeted for what could become OpenAI's first hardware product. Supply chain analyst Ming-Chi Kuo revealed the accelerated timeline in a recent update, suggesting the company is "fast-tracking" development to strengthen its position in the emerging AI agent phone category and possibly support a potential IPO

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. The shift represents a notable departure from earlier projections pointing to a much later launch window.

Source: Benzinga

Source: Benzinga

The timing aligns with recent comments from OpenAI CEO Sam Altman, who suggested last week that now is the right time to "seriously rethink how operating systems and user interfaces are designed"

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. If development stays on track, a public launch could arrive as early as fall 2027, marking an ambitious entry into the smartphone market for a company with no prior hardware manufacturing experience.

Customized MediaTek Chip Powers AI Agent Service

The AI phone will run on a customized version of the Dimensity 9600, with MediaTek now emerging as the leading candidate to supply the processor, potentially sidelining earlier mentions of Qualcomm

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. The customized MediaTek chip will be built on TSMC's next-generation N2P process and is expected to be revealed in the second half of 2026

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Source: Wccftech

Source: Wccftech

According to Ming-Chi Kuo, the chip will prioritize AI workloads rather than pure smartphone performance metrics. The enhanced image signal processor will serve as the "headline spec," featuring an enhanced HDR pipeline designed to improve visual sensing capabilities

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. This HDR pipeline will improve what the AI "sees" through the device's camera, enabling the phone to continuously look at and understand its surroundings

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Dual-NPU Architecture and Advanced Specifications

The AI-focused smartphone will feature a dual-NPU architecture designed to handle different types of AI workloads more efficiently, such as language and vision tasks running simultaneously

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. To ease memory bottlenecks, the device will include LPDDR6 memory and UFS 5.0 storage, providing the bandwidth needed for intensive AI computation

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Source: Tom's Guide

Source: Tom's Guide

On the security front, the phone will incorporate pKVM (protected Kernel-based Virtual Machine) and inline hashing features for data protection—technologies already implemented in devices like Google's Pixel phones

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. As Kuo noted previously, "Only by fully controlling both the operating system and hardware can OpenAI deliver a comprehensive AI agent service"

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. This hardware and software integration approach mirrors strategies used by companies like Apple to create tightly controlled user experiences.

Ambitious Sales Target Raises Questions

Kuo estimates that combined 2027-2028 shipments could reach around 30 million units

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. That would place the AI agent phone's sales performance near those of a typical Samsung flagship—a lofty goal for a first-generation device from a company that has never manufactured phones before, especially in a product category that doesn't fully exist yet

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The aggressive timeline and sales projections raise questions about market readiness and consumer demand. Meanwhile, OpenAI has said nothing about this phone or its plans to make one

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. The company has been working with longtime Apple design head Jony Ive through his design firm LoveFrom, which OpenAI acquired in May 2025, on a suite of hardware devices

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. Ive has previously expressed interest in undoing some of the societal harm that smartphones have created, though he presumably remains heavily involved in OpenAI's phone project

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OpenAI is also rumored to be developing at least five other AI-powered devices, including earbuds expected in September, speakers, smart glasses, a smart pen, and a wearable pin

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. The smartphone pivot appears recent, making the 2027 timeline particularly ambitious for what would be OpenAI's first hardware product to reach consumers.

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