OpenAI strikes first prediction market deal with Kalshi to show World Cup odds in ChatGPT

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Kalshi, the start-up that lets users wager on almost anything, has struck a partnership with the artificial intelligence company OpenAI to show World Cup prediction market data in ChatGPT search results. The tie-up, which has not been announced publicly, uses Kalshi data to display the odds of victory in various matches in user queries in ChatGPT, search results show. A ChatGPT search for "France and Spain," for example, displays a graphic showing that the prediction market has assigned the French a 60 percent chance of winning on Tuesday, attributed to Kalshi data. A search about the countries playing in the other semifinal cites Kalshi data suggesting that England has a 55 percent chance of beating Argentina. The deal with a prediction market is a first for OpenAI. For Kalshi, it is part of an ongoing campaign to integrate its wagering data far and wide to increase awareness and -- ultimately -- to bring more users to its site. Last year, Kalshi cemented a partnership to integrate its data across CNN and CNBC, including a real-time ticker powered by Kalshi data to run during news segments. In January, Polymarket, Kalshi's largest rival, struck a similar deal to integrate its data across Dow Jones products, including The Wall Street Journal. Regulators are facing increasing pressure to crack down on abuses in fast-growing and highly lucrative prediction markets. Correct bets on the timing of the U.S. military's actions in Iran and Venezuela and company-related news have created growing concerns about leaks of sensitive information and potential insider trading. Earlier this year, a top federal financial agency opened an extensive investigation into Polymarket, raising inquiries about whether the site is was operating within the law. OpenAI and Kalshi declined to comment. In a recent update to its corporate help web page, OpenAI said that users "cannot place bets through ChatGPT," and that the partnership appears to be limited to using Kalshi data only "for queries related to the 2026 World Cup." The company also states that the data is "for informational purposes only." As prediction markets grow in popularity, more Silicon Valley companies are strategizing about how to get in on the action. Last year, Google struck deals with Polymarket and Kalshi to put prediction market results into Google Search results and on its Google Finance page. And Mark Zuckerberg, chief executive of Meta, has directed lieutenants to build a stand-alone prediction markets app that would be directly integrated into Facebook and Messenger. (The New York Times has sued OpenAI and Microsoft, claiming copyright infringement of news content related to A.I. systems. The two companies have denied those claims.)

OpenAI is showing Kalshi's World Cup odds inside ChatGPT, its first prediction market deal

ChatGPT now shows Kalshi prediction market odds for World Cup matches, OpenAI's first deal with a regulated betting exchange. OpenAI has begun displaying prediction market odds from Kalshi inside ChatGPT search results, marking the first time the company has partnered with a regulated betting exchange. The integration, first reported by the New York Times, shows real-time odds for 2026 FIFA World Cup matches with a "Source: Kalshi" label but no outbound links or Kalshi branding. Users cannot place bets through ChatGPT, and OpenAI's help page states the data is limited to queries related to the World Cup and is strictly for informational purposes. The rollout coincided with the World Cup semifinals, with ChatGPT showing France at roughly 60 percent to beat Spain and England at roughly 55 percent to beat Argentina based on Kalshi's prediction market contracts. Neither company has promoted the integration publicly, and the feature appears only when users ask ChatGPT about upcoming World Cup matches. OpenAI has not disclosed whether money changed hands or whether the arrangement involves revenue sharing. The deal is the latest sign that prediction markets are embedding themselves into mainstream technology platforms at remarkable speed. Kalshi secured an exclusive partnership with CNN in late 2025 to integrate its odds into news broadcasts, with anchor Harry Enten using the data on air. In January, rival platform Polymarket struck its own exclusive deal with Dow Jones, bringing prediction market data to the Wall Street Journal, Barron's, and MarketWatch. Google has also brought both Kalshi and Polymarket data into its search results and Google Finance pages, making the two largest US prediction market platforms visible to hundreds of millions of users who may never have visited either site directly. Kalshi, which is regulated by the Commodity Futures Trading Commission, has positioned itself as the institutional-grade platform for prediction markets, raising roughly one billion dollars at a valuation of about $22 billion. Sports have become the most heavily traded category on both platforms this year, with the World Cup driving record trading volume. For OpenAI, the partnership represents a new category of data integration for ChatGPT, which has already added advertising and shopping features to its search results this year. Showing real-time betting odds sits in a grey area between informational content and gambling promotion, and OpenAI's decision to strip Kalshi's branding and block direct betting suggests the company is aware of the sensitivity. The help page caveat that users "cannot place bets through ChatGPT" reads as much like a legal disclaimer as a product limitation. Prediction markets remain controversial despite their rapid mainstream adoption. State regulators have challenged both Kalshi and Polymarket over certain contract types, and Google announced it will ban prediction market browser extensions starting in August. Whether surfacing betting odds inside an AI chatbot used by more than one billion people weekly normalises prediction markets or simply reflects how deeply they have already penetrated the information ecosystem is a question that neither OpenAI nor Kalshi appears eager to answer publicly.

OpenAI Strikes Bold Deal With Kalshi to Mix Together the Most Hated Technologies in Existence: AI and Prediction Markets

Can't-miss innovations from the bleeding edge of science and tech Is it not enough to simply watch the beautiful game, unadorned? These days you might use an AI chatbot to keep abreast of what's happening in the World Cup. And that AI chatbot, in a sign of the times, might try to shove prediction market odds in your face as another way of ostensibly keeping you up to speed. Because are you really getting the full picture if you don't know where a bunch of gamblers fall on the outcome? This is exactly what OpenAI is doing. The Sam Altman-led company quietly struck a deal with Kalshi, which lets you bet on outcomes far beyond sports, to show its prediction market data in ChatGPT, the New York Times reported. It's perhaps the inevitable melding of two of the most divisive innovations to come out of the tech industry in recent years. Searching France and Spain on ChatGPT ahead of their quarterfinal clash on Tuesday returned a graphic that showed that Les Bleus had a 60 percent chance of winning, according to the reporting. (We hope no one acted on that information.) Asking about the England and Argentina game on Wednesday showed that the Three Lions had a 54 percent chance of coming out on top. Neither side promoted the deal, and the graphic is tellingly light on branding. There are no logos and no outbound links. The only sign of the collab is a small notice in the bottom left corner stating, "Source: Kalshi." This is the first partnership of its kind for OpenAI. The company recently updated its help page to stress that users "cannot place bets through ChatGPT," with the Kalshi data being limited to "queries related to the 2026 World Cup," according to the NYT. Zooming out, it's another sign of prediction markets laundering their image by glomming themselves onto other, more credible brands. In January, Kalshi partnered with CNN to provide its real-time prediction data on the news network's broadcasts. Its rival Polymarket entered into a similar partnership with Dow Jones, the publisher of The Wall Street Journal, that same month. Both have also partnered with Google to show their data in search results. Unlike traditional betting platforms, prediction markets don't frame what they provide as gambling: they provide markets, not bets. They allow you to wager on all kinds of real-life events, ranging from the geopolitical outcomes to the completely trivial. Polymarket lets you bet on the destruction caused by wildfires and the use of nuclear weapons, for example, while also giving you the chance to make a buck on whether Cristiano Ronaldo will cry at the World Cup. (He did.) Their fuzzy legal framework, plus their Wild West approach to gambling, has led to numerous controversies. Suspiciously timed bets on massive events like the US's capture of ousted Venezuelan president Nicolás Maduro have raised concerns of rampant insider trading and put pressure on lawmakers to crackdown on the platforms. Arrests have been made in some cases, but these have been rare. Put simply, for OpenAI, it may be somewhat risky to associate itself with all this baggage, which might be why the Kalshi collaboration is very limited -- at least for now.

OpenAI Adds Kalshi World Cup Odds to ChatGPT Search

OpenAI's ChatGPT now displays Kalshi's World Cup prediction market odds in search results, marking the AI firm's first reported deal with a prediction market platform. Sam Altman's OpenAI is bringing prediction market data to ChatGPT, giving World Cup fans a new way to track match predictions. OpenAI has started displaying Kalshi's prediction market odds for FIFA World Cup matches in ChatGPT search results, according to a report by The New York Times. The integration was not publicly announced at the time of publication. Kalshi declined to comment to Cointelegraph, while OpenAI did not immediately respond to a request for comment. The move reportedly marks OpenAI's first known partnership with a prediction market platform, highlighting the growing interest among technology companies in incorporating market-based forecasts into consumer products. Market odds enter AI search experience According to the report, ChatGPT displays Kalshi-based market odds when users search for World Cup matchups. The results appear as graphics showing each team's implied chance of winning based on Kalshi's prediction markets. One example cited by the report involved a ChatGPT search for France versus Spain showing France with a 59% chance of victory, while a query about England versus Argentina displayed a 55% chance for England, with the Kalshi as the source for the forecast (see below). Source: Cointelegraph via ChatGPT The integration does not allow users to place bets through ChatGPT, according to OpenAI's guidance cited by the report, with Kalshi data intended for informational purposes only. Prediction markets move into mainstream platforms Founded as a regulated prediction market platform, Kalshi allows users to trade contracts tied to real-world events, including economic indicators, politics and sports. The platform has grown into one of the largest prediction market venues, with Dune Analytics data showing Kalshi recorded more than $33 billion in monthly notional volume in June 2026, about $22 billion ahead of Polymarket. Source: Dune Use of prediction market data has gained traction across major media and technology platforms, with Kalshi entering partnerships with CNN and CNBC in December 2025 to integrate its market data into their coverage. Rival Polymarket partnered with Dow Jones in January 2026 to bring its prediction market data to products including The Wall Street Journal. Google also integrated prediction market data from Kalshi and Polymarket into Google Finance and Search products in November 2025.