OpenAI partners with Kalshi to show World Cup prediction market odds in ChatGPT search results

SAN FRANCISCO

Kalshi, the start-up that lets users wager on almost anything, has struck a partnership with the artificial intelligence company OpenAI to show World Cup prediction market data in ChatGPT search results. The tie-up, which has not been announced publicly, uses Kalshi data to display the odds of victory in various matches in user queries in ChatGPT, search results show. A ChatGPT search for "France and Spain," for example, displays a graphic showing that the prediction market has assigned the French a 60 percent chance of winning on Tuesday, attributed to Kalshi data. A search about the countries playing in the other semifinal cites Kalshi data suggesting that England has a 55 percent chance of beating Argentina. The deal with a prediction market is a first for OpenAI. For Kalshi, it is part of an ongoing campaign to integrate its wagering data far and wide to increase awareness and -- ultimately -- to bring more users to its site. Last year, Kalshi cemented a partnership to integrate its data across CNN and CNBC, including a real-time ticker powered by Kalshi data to run during news segments. In January, Polymarket, Kalshi's largest rival, struck a similar deal to integrate its data across Dow Jones products, including The Wall Street Journal. Regulators are facing increasing pressure to crack down on abuses in fast-growing and highly lucrative prediction markets. Correct bets on the timing of the U.S. military's actions in Iran and Venezuela and company-related news have created growing concerns about leaks of sensitive information and potential insider trading. Earlier this year, a top federal financial agency opened an extensive investigation into Polymarket, raising inquiries about whether the site is was operating within the law. OpenAI and Kalshi declined to comment. In a recent update to its corporate help web page, OpenAI said that users "cannot place bets through ChatGPT," and that the partnership appears to be limited to using Kalshi data only "for queries related to the 2026 World Cup." The company also states that the data is "for informational purposes only." As prediction markets grow in popularity, more Silicon Valley companies are strategizing about how to get in on the action. Last year, Google struck deals with Polymarket and Kalshi to put prediction market results into Google Search results and on its Google Finance page. And Mark Zuckerberg, chief executive of Meta, has directed lieutenants to build a stand-alone prediction markets app that would be directly integrated into Facebook and Messenger. (The New York Times has sued OpenAI and Microsoft, claiming copyright infringement of news content related to A.I. systems. The two companies have denied those claims.)

OpenAI Adds Kalshi World Cup Odds to ChatGPT Search

OpenAI's ChatGPT now displays Kalshi's World Cup prediction market odds in search results, marking the AI firm's first reported deal with a prediction market platform. Sam Altman's OpenAI is bringing prediction market data to ChatGPT, giving World Cup fans a new way to track match predictions. OpenAI has started displaying Kalshi's prediction market odds for FIFA World Cup matches in ChatGPT search results, according to a report by The New York Times. The integration was not publicly announced at the time of publication. Kalshi declined to comment to Cointelegraph, while OpenAI did not immediately respond to a request for comment. The move reportedly marks OpenAI's first known partnership with a prediction market platform, highlighting the growing interest among technology companies in incorporating market-based forecasts into consumer products. Market odds enter AI search experience According to the report, ChatGPT displays Kalshi-based market odds when users search for World Cup matchups. The results appear as graphics showing each team's implied chance of winning based on Kalshi's prediction markets. One example cited by the report involved a ChatGPT search for France versus Spain showing France with a 59% chance of victory, while a query about England versus Argentina displayed a 55% chance for England, with the Kalshi as the source for the forecast (see below). Source: Cointelegraph via ChatGPT The integration does not allow users to place bets through ChatGPT, according to OpenAI's guidance cited by the report, with Kalshi data intended for informational purposes only. Prediction markets move into mainstream platforms Founded as a regulated prediction market platform, Kalshi allows users to trade contracts tied to real-world events, including economic indicators, politics and sports. The platform has grown into one of the largest prediction market venues, with Dune Analytics data showing Kalshi recorded more than $33 billion in monthly notional volume in June 2026, about $22 billion ahead of Polymarket. Source: Dune Use of prediction market data has gained traction across major media and technology platforms, with Kalshi entering partnerships with CNN and CNBC in December 2025 to integrate its market data into their coverage. Rival Polymarket partnered with Dow Jones in January 2026 to bring its prediction market data to products including The Wall Street Journal. Google also integrated prediction market data from Kalshi and Polymarket into Google Finance and Search products in November 2025.