REMAX Launches AI-Powered Global Referral Platform MAXRefer in Partnership with RESAAS

REMAX Introduces AI-Powered Global Referral Platform

REMAX, the renowned global real estate franchisor, has unveiled MAXRefer, an innovative AI-powered global referral system designed to revolutionize agent efficiency and connectivity worldwide. Launched on May 7, 2025, this cutting-edge platform is the result of a strategic partnership with RESAAS Services Inc., a leading provider of technology solutions for the real estate industry 1

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Enhancing Agent Connectivity and Efficiency

MAXRefer leverages artificial intelligence to streamline and scale referral exchanges across REMAX's extensive network of over 145,000 agents in more than 110 countries and territories. The platform is built to simplify every step of the referral process, from identifying the best agents to finalizing transactions and facilitating referral payments at closing 1

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Erik Carlson, Chief Executive Officer of RE/MAX Holdings, Inc., emphasized the company's commitment to elevating the experience for REMAX brokers and agents: "With the introduction of our AI-powered referral platform, we are leaning in to support the REMAX community, helping agents earn more listings, save time, and tap into the unmatched global connectivity that sets REMAX apart" 2

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Leveraging RESAAS's Enterprise-Grade Software

REMAX is the first global real estate franchisor to capitalize on RESAAS's proven, enterprise-grade software, which is already utilized by more than 600,000 real estate agents worldwide. Tom Rossiter, CEO of RESAAS, highlighted the platform's potential: "The global referral platform is the combination of the power of AI, RESAAS's proven technology and at-the-close referral fee payment. This is the future of how referral business will be done" 1

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Driving Agent Success and Cross-Border Collaboration

MAXRefer represents a significant step in driving agent success and fostering cross-border collaboration. Travis Saxton, Executive Vice President of Strategy for REMAX, expressed optimism about the platform's impact: "With MAXRefer, we are able to scale the power of the REMAX network and leverage AI to make agents' lives easier and process referrals faster, which we hope will ultimately increase the number of network referrals as well as agent productivity" 2

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Reaffirming REMAX's Technology-Forward Position

The launch of MAXRefer reaffirms REMAX's position as a technology-forward real estate network that embraces innovation. By providing agents with a faster and smarter way to close deals, REMAX aims to strengthen its agent network and drive brokerage profitability in an increasingly competitive real estate market 1

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As the real estate industry continues to evolve, MAXRefer stands as a testament to the growing importance of AI-powered solutions in facilitating global transactions and enhancing agent productivity. This innovative platform has the potential to reshape the landscape of real estate referrals and set a new standard for efficiency in the industry.