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Samsung addresses the 'burden' of AI, and why it won't make small phones anymore
The company also highlighted the Galaxy S26 Ultra's Privacy Display and confirmed that large screens remain the priority due to consumer demand. Samsung introduced Galaxy AI with the Galaxy S24 series, and every new Galaxy S release since then has introduced new features. These newer features have
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Samsung grilled by fans over Galaxy AI in spiky Reddit AMA
In a wide-ranging Reddit Ask Me Anything (AMA) post, Samsung has addressed concerns over Galaxy AI, which has been a headline feature on its phones since the introduction of the Galaxy S24 series. Both the questions and the responses give us an interesting look at how people relate to Galaxy AI,
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Samsung held a Reddit AMA where users questioned the value of Galaxy AI features, calling them burdensome and unnecessary. VP Annika Bizon addressed concerns about data privacy, feature utility, and customization options, revealing the company's vision for AI to become invisible and effortless like electricity.
Samsung recently held an Ask Me Anything session on Reddit that exposed significant user skepticism and concerns about Galaxy AI, the headline feature introduced with the Galaxy S24 series
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. Annika Bizon, Samsung UK and Ireland's VP of Product and Marketing for Mobile Experience, faced pointed questions from users who expressed frustration with AI in mobile devices, with one Galaxy S26 Ultra owner bluntly stating they couldn't find a niche where AI was anything but a burden2
. The tone of the questions painted a bleak picture of consumer demand for these features, with users asking why Samsung maintains such an obsessive push for AI on smartphones and whether the company would ever service customers who don't want AI on their devices.
Source: Android Police
Addressing the burden of AI criticism, Bizon articulated Samsung's long-term vision for Galaxy AI features to become functionally invisible. "We really believe the moment AI will truly succeed is when it becomes so functional that it becomes invisible," she explained, comparing it to electricity that powers homes—something users depend on without thinking about it
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. For users struggling to find value, Bizon recommended starting with one feature to build trust, noting that once AI earns trust in one area, users begin noticing where it might actually help rather than where it's just present. The most frequently mentioned useful features included Now Nudge, which prompts tasks and reminders based on screen activity, and Note Assist, which records, formats, and summarizes meetings2
.Data privacy and data security emerged as major themes during the Reddit AMA, with multiple users questioning how Galaxy AI uses shared information
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. Samsung addressed these concerns by emphasizing its comprehensive Knox security suite, assuring users that cloud-based AI data is processed only to deliver answers and then deleted2
. This response aimed to reassure users wary of how their personal information might be handled, though questions remained about whether these assurances would satisfy the AI-skeptical segment of Samsung's customer base.Related Stories
For customers who don't want AI features, Bizon outlined available options. Users can navigate to Galaxy AI settings and choose which AI features to enable or disable, making the experience completely customizable according to personal preferences
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. "If you want a Samsung device without AI features running, that's a completely valid way to use it and we support that. The phone will work brilliantly either way," Bizon stated2
. While this doesn't equate to a Galaxy phone completely devoid of AI capabilities, it provides a reasonable compromise for users seeking to minimize AI presence on their devices.The heated exchange reveals a critical challenge for Samsung: convincing users that Galaxy AI adds genuine value to their phones
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. Since introducing Galaxy AI with the Galaxy S24 series, Samsung has continued adding new features with each Galaxy S release, slowly trickling them down to older flagships1
. However, the AMA demonstrated that many users still struggle with the utility of these features. Unanswered questions after the session ended included requests for Samsung to shift focus away from what most people consider useless AI features2
. The company also highlighted the Galaxy S26 Ultra's Privacy Display during the discussion, signaling continued investment in both AI and privacy-focused features1
. As Samsung moves forward, the company faces the delicate task of balancing innovation with user preferences while addressing legitimate concerns about feature bloat and data handling in an increasingly AI-saturated smartphone market.Summarized by
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