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Savers Value Village thrift store launches new AI tool to price items
Savers Value Village is launching a new platform leveraging artificial intelligence to help optimize product pricing, the company told CNBC exclusively, as the tricky-to-price thrift segment gains traction around the world. The new platform, called ThriftIQ, uses AI to reduce the work needed to
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Thrift Store Chain Starts Using AI to Price Items (but Denies It's for Dynamic Pricing)
Savers Value Village, the national chain of thrift stores that sells secondhand merchandise, announced this week that it's using AI to help price its goods in dozens of its 375 stores. But the company denies that it's going to be used for so-called dynamic or surveillance pricing, the practices of
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Savers Value Village launches AI pricing tool ThriftIQ
Savers Value Village launched ThriftIQ, a proprietary AI-powered pricing platform for its men's and women's apparel assortment, on Thursday. The company said the tool is designed to reduce manual pricing work and bring more consistency across its store network. ThriftIQ was built alongside data
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Savers Value Village unveiled ThriftIQ, an AI-powered pricing platform that has already processed over 25 million items across 58 pilot stores. The thrift store chain developed the tool with Kaizen Analytix to improve pricing consistency while keeping prices 40-70% below traditional retail, denying it will use dynamic pricing tactics.

Savers Value Village has launched ThriftIQ, an AI pricing tool designed to optimize apparel pricing across its thrift store chain network
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. The AI-powered pricing platform is currently operational in 58 pilot stores across the U.S. and Canada, where it has already processed more than 25 million items across 45,000 retail brands3
. CEO Mark Walsh told CNBC that the company expects this store count to double by the end of the year, marking a significant expansion of the modernizing thrift retail initiative1
.The thrift store chain, which operates 375 stores and processes more than 1 billion pounds of reusable goods annually, developed ThriftIQ in partnership with data science and technology consulting firm Kaizen Analytix using proprietary data sets accumulated over nearly two years
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. The platform focuses on men's and women's apparel assortment, aiming to reduce manual pricing work and improve pricing consistency across the network3
.President and CEO Jubran Tanious explained during the second-quarter earnings call that prior to ThriftIQ, team members would assess each garment and grade it based on condition and quality to determine its value
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. This subjective method often led to inconsistent pricing, with two employees potentially evaluating the same item differently. Now, workers simply identify the brand identification, and the AI combines that information with seasonality and sell-through data to determine pricing2
.Mark Walsh emphasized to CNBC that "it's not dynamic pricing, and once those garments are priced and tagged, that tag doesn't change"
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. This statement directly addresses growing consumer concerns about surveillance pricing, with 68% of Americans worried that such practices will increase costs according to May polling2
. Walsh also clarified that the tool is not meant to eliminate manual labor but to enhance operational efficiency and worker productivity3
.The pilot stores have demonstrated measurable improvements across key metrics. Walsh reported "clear sell-throughs, larger baskets, it's helping our new stores ramp more favorably, and obviously there is the profitability improvements"
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. CFO Michael Maher provided specific data during the earnings call, noting that pilot stores achieved gross profit dollar growth approximately 100 basis points higher than non-pilot stores2
.Critically, the company maintains that average prices remain the same or lower than the rest of its fleet, continuing to run 40% to 70% below traditional retail prices
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. This pricing strategy aims to keep secondhand shopping accessible while optimizing revenue. The results showed customers responding positively through increased unit sell-through, larger basket sizes, and stronger sales yields2
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Savers Value Village reported its second-quarter earnings alongside the ThriftIQ announcement, showing total net sales increased 7.4% to $448.2 million
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. Comparable store sales grew 4.4%, while net income reached $21.6 million, or 14 cents per share, compared to $18.9 million, or 12 cents per share, in the prior-year period3
. Maher noted the company saw its third consecutive quarter of year-over-year growth in earnings before interest, taxes, depreciation and amortization1
.The company incorporated ThriftIQ's expected impact into its updated 2026 guidance, with Maher telling CNBC that Savers Value Village expects to return to a "high-teens adjusted EBITDA margin within the next three years"
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. The platform represents one component of a broader modernization effort that includes centralized processing centers, automated book processing, enhanced point-of-sale systems, self-checkout kiosks, and AI-enabled facility management, with full network rollout targeted for early 20283
. CFO Maher emphasized that "this is just the latest chapter of transformative innovation" and "a core plank of our long-term strategic plan"1
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