Spotify AI DJ adds French, German, Italian, and Portuguese as it expands to 75+ countries

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Spotify is expanding its AI DJ feature to new markets after years of user demand. Premium users in Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland can now access the AI-powered personal DJ with new language support for French, German, Italian, and Brazilian Portuguese, bringing the total to over 75 countries.

Spotify AI DJ Reaches Premium Users in Eight New Markets

Spotify announced on Thursday that its AI DJ feature is rolling out to new markets including Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland

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. This market expansion brings the AI-driven DJ feature to more than 75 countries globally, a significant leap from the 50 countries where it was available by August 2023

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. The move addresses years of user demand from Premium users who have been vocal on social media about wanting access to one of Spotify's most popular features.

Source: TechRadar

Source: TechRadar

New Language Support Brings Authentic Local Experiences

Alongside the market expansion, Spotify introduced new language support for French, German, Italian, and Brazilian Portuguese

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. Each language features distinct AI DJ personalities with unique names: Maia, Ben, Alex, and Dani, designed to feel native to their respective markets

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. Spotify revealed it conducted over 100 auditions to select voice talent that felt authentic to each market, working with local teams to shape each DJ's personality and ensure the tone, warmth, and cultural nuance felt genuinely local rather than simply translated

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. This attention to personalization reflects Spotify's commitment to delivering personalized music experiences that resonate with diverse audiences.

How the OpenAI-Powered Feature Works

The Spotify AI DJ, which has been available for over three years, uses OpenAI technology to function as an AI-powered personal DJ that digs into your listening history to curate a selection of recently played tracks, old favorites, and new releases you might enjoy

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. The feature delivers AI-powered spoken commentary between tracks, creating an experience that feels more like listening to a real radio station than a standard playlist

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. Generative AI powers the voice commentary, which provides context about what you're listening to

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. The original English version features a generative AI voice modeled after Spotify's own Xavier "X" Jernigan

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Source: Engadget

Source: Engadget

Interactive Features Let Users Make Voice Requests

Spotify has evolved the AI DJ from a passive commentary feature into an interactive experience. In May 2025, the streaming service updated the feature to let users chat with the AI DJ and make requests to change the mood or genre, adding the ability to prompt the AI DJ to play tracks similar to how ChatGPT, Claude, or Gemini operate

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. Premium users can request songs using voice or text by tapping the DJ button, asking for something specific whether that's a mood, a genre, an artist, or a vibe

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. The feature learns from your feedback, becoming better at playing your song requests over time

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Years of User Demand Finally Addressed

The slow rollout has frustrated many loyal subscribers, particularly in major European markets. When Spotify first launched AI DJ in early 2023, it was only available to Premium subscribers in the US and Canada, gradually expanding to the UK, Ireland, Australia, New Zealand, and select markets in Europe, Asia, and Africa

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. Despite these expansions, users in bigger markets like France and Germany were left out, prompting social media complaints. One Redditor recently shared: "I got a notification saying the DJ was there... so I clicked on it, and it said it wasn't available in my country"

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. Spotify indicated it plans to continue gathering listener feedback and enhance the DJ experience to make it more interactive

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. The feature remains in beta, and users need the latest version of the app to access all its features

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