Spotify's AI DJ expands to 75+ countries with four new languages after years of user demand

Reviewed byNidhi Govil

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Spotify is finally bringing its interactive AI DJ feature to major European markets including France, Germany, and Italy, adding support for French, German, Italian, and Brazilian Portuguese. After three years of gradual expansion, Premium subscribers in Austria, Brazil, Portugal, Switzerland, and South Korea can now access the AI-powered spoken commentary feature that creates personalized playlists while providing radio-style context about songs.

Spotify Expands AI DJ to Over 75 Countries With New Language Support

Spotify announced on Thursday that its interactive AI DJ feature now supports four additional languages: French, German, Italian, and Brazilian Portuguese

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. The expansion addresses years of frustration from Premium subscribers who have been requesting access to the feature since its initial 2023 launch. Spotify's AI-powered DJ is now rolling out to new markets including Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland, bringing total availability to more than 75 countries

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Source: TechRadar

Source: TechRadar

Culturally Tailored AI Voices Drive Personalized Music Experiences

Each new language support comes with distinct AI voices and personalities designed to feel authentic to local audiences. Maïa serves as the French DJ, Ben handles German, Alex covers Italian, and Dani represents Brazilian Portuguese

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. Spotify conducted over 100 auditions to select voice talent that felt genuine to each market, working with local teams to shape each DJ's personality and ensure the tone, warmth, and cultural nuance resonated with native speakers

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. This approach reflects the company's commitment to creating native experiences rather than simple translations.

From Basic Commentary to Conversational AI Interactions

The AI DJ feature has evolved significantly since its 2023 debut. Initially available only in English and Spanish for US and Canadian users, the feature originally provided AI-powered spoken commentary on songs while playing tracks based on listening history

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. By May 2025, Spotify updated the feature to enable users to chat with the AI DJ and make requests to change mood or genre, adding the ability to prompt the AI DJ to play tracks through text or voice commands similar to how ChatGPT, Claude, or Gemini operate

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OpenAI Powers Personalized Playlists and Music Curation

Spotify's OpenAI-powered DJ digs into your listening history to create personalized playlists featuring songs you've been listening to lately, old favorites, and new releases you might like

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. Users can request the AI to spin up a custom radio station based on a particular artist, genre, mood, or activity. While Spotify's algorithms could handle playlist creation independently, generative AI truly differentiates the experience through the DJ voice, which provides context about what you're listening to

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Years of User Demand Finally Addressed

The slow rollout has frustrated many loyal subscribers, particularly in major European markets like France and Germany, who have taken to social media for years expressing their disappointment

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. One Redditor recently shared: "I got a notification saying the DJ was there... so I clicked on it, and it said it wasn't available in my country"

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. After expanding first to the UK and Ireland, then to Australia and New Zealand, followed by select markets in Europe, Asia, and Africa, the feature remained restrictive despite being a flagship offering.

Accessing the Feature and Future Enhancements

Premium users can access the AI DJ by navigating to their Home page or searching for "DJ" and tapping to start a personalized session

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. Users can let the DJ work autonomously or tap the blue circle in the bottom-right corner to request specific songs or vibes through text or voice commands. To switch between languages, users need to tap the three-dot menu within the DJ page and select their preferred language

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. Spotify emphasized that the feature remains in beta and requires the latest version of the app to access all capabilities

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. The company plans to continue gathering listener feedback to enhance user engagement and make the DJ experience more interactive

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. This expansion comes alongside other recent Spotify features, including a "Verified by Spotify" artist badge that helps listeners differentiate between human artists and AI-generated music

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Source: Engadget

Source: Engadget

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