Vogue's AI-Generated Model Ad Sparks Controversy in Fashion Industry
11 Sources
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The uproar over Vogue's AI-generated ad isn't just about fashion | TechCrunch
Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi's denim overall dress. Murray, a commercial model herself, said it made her feel sad and exhausted. The iconic denim company had teamed up with the AI studio
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What Guess's AI model in Vogue means for beauty standards
There's a new supermodel in town. She's striking, stylish... and not real. In August's print edition of Vogue, a Guess advert features a flawless blonde model showing off a striped maxi dress and a floral playsuit from the brand's summer collection. In small print in one corner, the ad reveals
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AI-Generated Models Now Appear in 'Vogue' Magazine
It is the dystopian nightmare many photographers feared: AI-generated images of models are appearing in the pages of illustrious magazines like Vogue. The ads inside Vogue are famous, but in August's print edition, one from Guess features a flawless blonde model in a striped maxi dress on one page
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Subscribers to Fashion Magazine Vogue Disgusted When They Realize Where Its New Two-Page "Photo" Really Came From
Subscribers to the iconic fashion and lifestyle magazine Vogue were horrified after spotting a double-page ad for the brand Guess, featuring a blonde model who didn't look quite right. Unsurprisingly, a small caption in the top left-hand corner revealed that the two images, which showed the fake
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She's unreal: Fashion ad seen in Vogue stokes controversy by featuring AI-generated model, but the creators say 'we don't create unattainable looks'
I accepted long ago that I have what can be generously described as 'a face for radio.' We can't all be supermodels, so I focussed on building other skills. However, that doesn't mean I think a career in modelling is a cake walk, or that models aren't also hard-working creatives like me. As such,
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Diversity in fashion vastly improved in the last 15 years. AI models will set it back
The notoriously unrealistic beauty standards for women are about to get even less realistic. The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion's
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Controversy stirs over AI generated 'models' in new Guess ads appearing in Vogue
The newest issue of Vogue is sending shockwaves across social media -- not just because Anne Hathaway is on the cover amid filming for the "Devil Wears Prada" sequel, but for new Guess advertisements featuring images of AI-generated models. TikTok has erupted over the August 2025 issue of the
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'AI models in Vogue?' Guess ad sparks uproar
Anna Wintour steps down as editor-in-chief of Vogue, a position she held since 1988. She remains in a global role at Condé Nast. Vogue and Guess are under fire for the label's use of an AI model in an advert within the magazine's latest issue. In Vogue's latest issue, a two-page Guess ad features
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AI model used for Guess advert in Vogue magazine
There's a new star model in town, and she was created using another generative AI model. In the August print edition of Vogue, an advert for Guess features a model wearing a striped dress and floral playsuit from the brand's summer collection. That model, however, isn't real, even if the clothes
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Vogue's AI ad is doing more damage than we think
Vogue readers were taken aback by a recent ad that openly admitted to using AI. With artificial intelligence permeating all creative outlets, sadly, it's no surprise that the technology has crept its way onto the glossy pages of a high-fashion mag, yet that still didn't stop staunch criticism from
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Vogue Readers Freak Out Over AI Model in Guess Ad, Call it 'Disturbing'
Guess Advertisement Featuring an AI Model in Vogue Magazine Creates Buzz Among Readers Artificial intelligence has made a massive impact across various sectors, including healthcare, retail, finance, education, manufacturing, and software development. While these industries often dominate the
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Vogue magazine's inclusion of an AI-generated model in a Guess advertisement has ignited a debate about the future of modeling, ethical concerns, and the impact on beauty standards in the fashion industry.
AI Model Debuts in Vogue, Igniting Industry-Wide Controversy
In a groundbreaking move that has sent shockwaves through the fashion industry, Vogue magazine's August print edition featured an advertisement for Guess clothing starring an AI-generated model. The ad, which showcased a blonde, digitally created woman in various summer outfits, has sparked intense debate about the future of modeling and the ethical implications of using artificial intelligence in fashion
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Source: Analytics Insight
The Rise of AI in Fashion Advertising
The AI-generated model was created by Seraphinne Vallora, an AI marketing agency specializing in luxury and high-end fashion brands. The company's founders, Valentina Gonzalez and Andreea Petrescu, revealed that Guess co-founder Paul Marciano approached them via Instagram to produce AI models for the brand's summer campaign
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.This isn't the first instance of AI being used in fashion advertising. Other notable brands like H&M, Mango, and Calvin Klein have also experimented with AI models
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. The trend is driven by the need for more content at a lower cost, as explained by PJ Pereira, co-founder of AI ad firm Silverside AI:"Every conversation I've had with fashion brands circles around the fact that the entire marketing system was built for a world where brands produced just four big pieces of content per year. Social media and e-commerce has changed that, and now they need anywhere from 400 to 400,000 pieces"
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.Concerns Over Job Security and Diversity
The use of AI-generated models has raised significant concerns among human models and industry professionals. Sarah Murray, a commercial model, expressed her worries about competing with "new digital standards of perfection"
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. Sinead Bovell, a model and founder of the WAYE organization, pointed out that e-commerce models are most at risk of automation:"E-commerce is where most models make their bread and butter. It's not necessarily the path to model fame or model prestige, but it is the path for financial security"
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Source: Fast Company
There are also concerns about the impact on diversity in the modeling industry. Critics argue that using AI to create "diverse" models, as seen in previous campaigns by companies like Levi's, amounts to "artificial diversity" and "robot cultural appropriation"
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Ethical Implications and Beauty Standards
The introduction of AI-generated models in high-profile publications like Vogue has raised questions about the potential exacerbation of unrealistic beauty standards. Australian lawmaker David Shoebridge commented:
"Guess using AI models in Vogue is creating impossible and irresponsible beauty standards. These digitally 'perfect' bodies don't exist -- but the mental health damage to young people will be real"
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.Industry Defense and Future Outlook
Source: BBC
Despite the controversy, Seraphinne Vallora and other AI marketing agencies defend their work. They argue that AI-generated content creates jobs for creatives and designers, and that the process still involves human input
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. Gonzalez stated:"We don't create unattainable looks -- actually the AI model for Guess looks quite realistic. Ultimately, all adverts are created to look perfect and usually have supermodels in, so what we are doing is no different"
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.As the debate continues, the fashion industry faces a critical juncture. The integration of AI in advertising and modeling raises important questions about creativity, job security, and ethical responsibility in an increasingly digital world
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