Investors use AI in finance for research but trust human financial advisors for final decisions

Investors still seek a human touch even with AI tools at hand: HSBC

Younger investors embraced AI most, mainly for research and risk assessment. Investors continue to rely on professional financial advisers for their final investment decisions, even as artificial intelligence becomes more widely used in the initial stages of research, according to a survey by HSBC. The survey, which polled around 10,000 affluent and high-net-worth individuals across 10 markets, found that 62% use financial professionals and institutions as their main source of investment ideas. About 37% of respondents said human financial experts had the greatest influence on their final investment decisions, three times as many as those who cited AI, according to HSBC. Reassurance and strategic expertise were among the main reasons professional human advisors are preferred for the final decision, HSBC said. Unlike AI, human advisors can apply judgement, validate information, spot mistakes in AI-generated data and interpret complex data, it noted. Still, younger investors are leading the charge for AI adoption. HSBC found that 86% of Gen Z respondents and 82% of millennials surveyed use AI for their financial and investment decisions. However, AI is most commonly used by Gen Z to identify potential risks and avoid mistakes, while Millennials use AI mainly to speed up research and analysis, HSBC found. Although AI plays a limited role in final investment decisions, nearly half of respondents said it has made them more confident and willing to take on calculated risks, especially among Gen Z and Millennials. By markets, HSBC found that the effect was more pronounced in parts of Asia and the Middle East such as India, the United Arab Emirates, Malaysia and Hong Kong. Investors in the U.S., Singapore, Taiwan and the U.K, on the other hand, were "more measured in their approach." "Clients are increasingly using AI to explore their options, but when it comes to making investment decisions, they value judgement, context, and accountability from a trusted wealth adviser," said Barry O'Byrne, CEO of International Wealth & Premier Banking at HSBC.

AI loses out to human wealth managers when the money actually moves, HSBC finds

An HSBC survey of nearly 10,000 wealthy investors finds AI doing the research and a human adviser making the final call. Wealthy investors are using artificial intelligence to research and generate ideas, and then asking a human being whether to act on them. That is the headline finding of new HSBC research published on Wednesday, which surveyed nearly 10,000 affluent and high-net-worth individuals across 10 markets and concluded that, at the moment of decision, the adviser still wins. The numbers are not subtle. Across the survey, 62 per cent of respondents said they still turn to human professionals as their main source of investment ideas, and only 12 per cent named AI as the single most influential factor in their decision-making. The pattern is consistent enough that HSBC has given it a name. The bank calls the study "The Human-AI Advantage", which is a tidy way of saying that the two are not really competing. The methodology shapes how far the finding travels. The survey covered 9,993 investors aged between 21 and 69, with minimum investable assets of $100,000 for the affluent tier and $2m for the high-net-worth tier. It was conducted by Ipsos for HSBC, online, from January 6 to February 6, 2026, across 10 markets, among them mainland China, Hong Kong, India, Singapore, the UAE, the UK, and the US. The sample skews towards Asia and the Gulf, so this is a portrait of the world's wealthy rather than a referendum on robo-advice in any one country. What the respondents describe is less a rejection of AI than a division of labour, the kind practitioners have been describing for a while. They reach for it early, to compare options, to summarise research, and to settle their nerves before a conversation with an adviser, treating it as an analytical companion rather than a decision-maker. HSBC's own framing, from Barry O'Byrne, the chief executive of its international wealth and premier banking arm, is that clients "aren't choosing between AI and professional advice, they're sequencing both," using the machine to explore faster and then wanting "a trusted human checkpoint for context and validation". The UAE figures, broken out separately, sharpen the point. There, 98 per cent of investors said they use AI somewhere in their lives, the joint-highest of the markets surveyed, and 83 per cent use it for finance, against 73 per cent globally. Yet financial professionals remained the most influential voice in the final decision at 34 per cent, nearly three times the 13 per cent attributed to AI tools. The more comfortable these investors are with the technology, the more clearly they seem to mark where its job ends. There is an obvious commercial reading, and HSBC does not hide it. The findings arrive as the bank rolls out Wealth Intelligence, a large-language-model platform that draws on more than 10,000 data sources to brief its relationship managers before client meetings, built in part on a partnership with Google Cloud. A survey concluding that clients want both AI and a human adviser is, conveniently, a survey that supports selling AI-equipped human advisers. The result is plausible on its own terms, but the report is a company document, and the question it answers is one the company has a stake in. It is not the first time the case has been made. A peer-reviewed review of stock-market forecasting studies found that the handful of AI-run funds with public performance data generally underperformed the market, leaving a strong case for human managers, imperfect as they are. The newer story is in adoption rather than performance. The clients in the HSBC survey are not waiting for AI to prove it can beat the market before they use it. They have simply decided what they will and will not trust it to do, and the line falls just before the part where the money moves. If that line holds is the part no survey can answer. For now, the wealthy have an arrangement that gives them the speed of the machine and the reassurance of a person, and they are paying for the person.

Indian investors lead the world in AI adoption for finance, but still trust humans with the final call

Indian wealthy investors are leading the world in using AI for financial research and analysis, with 86% leveraging the technology. While AI boosts their confidence and willingness to take calculated risks, human financial advisors still hold the reins for final investment decisions. This indicates a growing preference for a hybrid model, where AI assists in research, but human judgment remains paramount. India's wealthy investors may be among the world's most enthusiastic users of artificial intelligence (AI), but when it comes to deciding where to put their money, they are still turning to humans. A new HSBC survey found that 86% of affluent and high-net-worth investors in India use AI for finance and investment-related activities, the highest among 10 markets surveyed and well above the global average of 73%. Also Read: Fintechs leverage AI to boost creditworthiness and reduce rejections The finding shows how rather than replacing financial advisers,AI is increasingly becoming a tool investors use to research markets, test ideas and challenge their own assumptions before making a decision. For many investors, AI has become the first stop in the investment process with about 80% of respondents saying they use the technology for analysis and research, while 70% use it for strategy support. Nearly a third said they rely on it to sense-check their thinking or get a second opinion. The growing use of AI is also changing how investors feel about risk. Nearly two-thirds of Indian respondents said AI makes them more willing to take calculated risks, making them the most confident investors globally on this measure. More than half said AI makes them feel more in control of their finances, while respondents attributed an average 40% of their investment returns over the past year to the influence of AI. Yet despite embracing the technology faster than investors elsewhere, Indians appear reluctant to hand over the final call. Financial advisers remain the most important source of investment ideas for 67% of respondents and continue to exert more influence on final decisions than AI tools. Only 15% said AI had the greatest influence over their ultimate investment choices. The gap highlights what may be emerging as the next phase of AI adoption in finance. Instead of a future where algorithms replace advisers, investors appear to be gravitating toward a hybrid model where technology handles research and analysis while humans provide context, judgement and accountability. More than half of respondents said their preferred approach combines AI tools and human advisers. About a third said they would use AI to identify opportunities before seeking validation from an adviser, while others want advisers themselves to use AI as part of the advisory process. "Indian investors are embracing AI faster than anywhere else in the world, using it to explore options and sense-check decisions," said Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India. Also Read: The rich won't just have more money. They'll have more intelligence. "What's striking is that despite high AI usage, AI's influence in investment ideas and over decision-making trails behind professional advisers." The findings come as banks, brokerages and wealth management firms race to embed generative AI tools into everything from portfolio analysis and market research to customer service and financial planning. The survey suggests that while investors are increasingly comfortable asking AI what to do with their money, they are not yet ready to let it decide for them. That distinction could prove important as the financial industry enters the next stage of the AI era -- one where the question is no longer whether investors will use AI, but how much authority they are willing to give it.