Super Smash Bros. Creator Warns Generative AI Will Flood Market With Unprofitable, Unoriginal Games
Masahiro Sakurai, creator of Super Smash Bros. and Kirby, warns that generative AI will trigger an explosion of copycat games flooding platforms like Steam. While AI will make game development easier, most AI-generated games will be unprofitable as they simply replicate existing mechanics. Sakurai emphasizes that truly original game design requires human creativity that AI cannot replicate.