Sega's Sonic the Hedgehog ARG sparks fury as fans discover hidden AI data training clause
Sega launched a Sonic the Hedgehog alternate-reality game for the franchise's 35th anniversary, but fan excitement turned to outrage when participants discovered the terms of service require consent for AI data training. The Chaos Hunt ARG collects names, birthdates, zip codes, and phone numbers through marketing platform Community, which explicitly states user data may train proprietary AI models and be shared with third parties.