Adobe launches CX Enterprise Coworker to automate customer experience with agentic AI

Adobe launches CX Enterprise Coworker agentic AI solution for customer experience orchestration

Adobe has announced the general availability of Adobe CX Enterprise Coworker, an outcomes-based agentic AI solution designed to help organizations move beyond AI experimentation and into value realization. The platform works across Adobe's customer experience ecosystem, enabling businesses to automate workflows, coordinate AI agents, and manage customer journeys more efficiently. The new offering activates a suite of Adobe enterprise applications used by more than 20,000 global brands to unify customer data, create brand-compliant content, and support Customer Experience Orchestration (CXO). What is Adobe CX Enterprise Coworker? Adobe CX Enterprise Coworker serves as a central intelligence layer that combines insights from Adobe and third-party applications. It coordinates AI agents and workflows across analytics, content creation, journey orchestration, and other business functions, helping teams execute initiatives ranging from marketing campaign launches to customer retention programs. Adobe says businesses can use the platform to reshape how they attract and retain customers through a customized interface tailored to industry requirements and business objectives. Key platform capabilities * Built on open standards including Model Context Protocol (MCP) and Agent2Agent (A2A). * Designed as a flexible, customizable, and composable agentic AI solution. * Automates business workflows across multiple functions. * Supports interoperability regardless of an organization's technology stack. * Operates across Adobe applications and third-party AI platforms. Supported AI platforms * Amazon Web Services (AWS) * Anthropic * Google Cloud * Microsoft * OpenAI * Other compatible AI platforms Key use cases Marketing campaigns Adobe says CX Enterprise Coworker can simplify campaign ideation, approvals, and execution. According to the company, lengthy campaign workflows often limit experimentation and create bottlenecks for organizations looking to personalize experiences at scale. Key capabilities include: * Identifying relevant audiences for campaigns. * Creating brand-aligned creative assets. * Building cross-channel customer journeys. * Supporting campaigns based on predefined engagement or conversion goals. * Accelerating campaign launches while keeping teams in control of approvals and strategy adjustments. Customer engagement The platform continuously monitors customer interactions across channels such as websites and social media to help organizations improve engagement and retention efforts. Capabilities include: * Monitoring performance signals in real time. * Evaluating activities against defined business objectives. * Identifying opportunities to surface highly personalized offers. * Supporting retention efforts for customers at risk of disengaging. * Adjusting workflows to improve outcomes and business performance. Adobe says this approach moves AI agents beyond simply completing tasks and helps teams achieve business goals with greater precision. Marketing operations CX Enterprise Coworker can also streamline internal processes that often slow campaign execution. Key functions include: * Reviewing marketing content for compliance with brand guidelines. * Applying existing data policies, consent requirements, and permissions. * Providing governance guardrails automatically within workflows. * Simplifying review and approval cycles. * Coordinating collaboration across teams. * Managing cross-functional workflows more efficiently. Part of Adobe CX Enterprise Adobe CX Enterprise Coworker is the latest addition to Adobe CX Enterprise, the company's end-to-end agentic AI system designed to help businesses manage the entire customer lifecycle, from customer acquisition and engagement to conversion and long-term loyalty. Adobe stated that Adobe Experience Platform, which serves as the contextual layer within CX Enterprise, now powers more than 1 trillion customer experiences annually. The platform is used by organizations to bring customer data sources together and provide the intelligence needed to support AI agents and business workflows. Self-service capabilities for smaller teams Adobe says the offering is also designed for smaller marketing teams through a self-service approach that simplifies campaign creation from audience identification to personalized journey design and content development. Built on Adobe's enterprise-grade architecture, the platform can use business context such as marketing briefs and previous campaign performance to generate campaigns more quickly. Using natural language prompts, marketers can: * Describe campaign objectives. * Generate campaign plans automatically. * Create brand-compliant content. * Identify target audiences. * Design customer journey flows for designated audiences. * Launch campaign workflows from a single interface. Embedded analytics and data-query capabilities allow marketers to evaluate campaign performance and measure outcomes. Pricing and availability Adobe CX Enterprise Coworker is now generally available and can be purchased as either: * A standalone solution. * An add-on for new and existing Adobe customers. Adobe says businesses can access the offering immediately through introductory pricing and scale usage based on the value delivered by the platform. According to the company, organizations can begin using agentic workflows right away while extending existing Adobe CX Enterprise investments with AI-powered workflow orchestration and automation. Adobe says the offering allows organizations to add AI-powered workflow orchestration and automation on top of existing CX Enterprise deployments, while supporting broader adoption of the platform over time. Speaking on the launch, Anjul Bhambhri, SVP of Engineering, Customer Experience Orchestration at Adobe, said: Many organisations are struggling to turn AI adoption into measurable business outcomes. CX Enterprise Coworker was designed to help teams achieve better results, reshaping workflows with agentic AI that is grounded in brand, customer and channel intelligence.

Adobe Announces General Availability of CX Enterprise Coworker to Redefine Customer Experience Orchestration with Agentic AI

Adobe today announced the general availability of Adobe CX Enterprise Coworker, an outcomes-based agentic AI solution that will empower businesses to move beyond AI experimentation into value realization. This new offering activates a suite of Adobe enterprise applications that over 20,000 global brands rely on to unify data, create on-brand content and drive Customer Experience Orchestration (CXO). CX Enterprise Coworker synthesizes insights from Adobe and third-party applications, while coordinating AI agents and workflows across analytics, content creation, journey orchestration, and more. It acts as the central intelligence layer for teams, helping them execute initiatives ranging from marketing campaign launches to customer retention programs. "Many organisations are struggling to translate AI adoption into measurable business results," said Anjul Bhambhri, SVP of engineering, Customer Experience Orchestration, Adobe. "CX Enterprise Coworker was built to help teams deliver better outcomes, reshaping workflows with agentic AI that is grounded in brand, customer and channel intelligence." Businesses can leverage CX Enterprise Coworker to reshape how they attract and retain customers. Adobe provides a custom interface for every brand, based on the nuances of their industry and overall objectives. The new offering is flexible and customizable, architected on open standards such as Model Context Protocol (MCP) and Agent2Agent (A2A), to deliver a composable agentic AI solution that automates business workflows. Adobe enables seamless interoperability regardless of an organization's technology stack, and CX Enterprise Coworker can operate across Adobe applications as well as third-party AI platforms from Amazon Web Services, Anthropic, Google Cloud, Microsoft, OpenAI and others. CX Enterprise Coworker can be leveraged for workflows across: * Marketing campaigns: From ideation to approvals to execution, the lengthy process of launching new campaigns often inhibits teams from experimenting with new ideas. This remains a bottleneck for businesses looking to personalize experiences at scale. With CX Enterprise Coworker, organizations can simplify the complexity. If a retailer is looking to drive a seasonal promotional campaign, CX Enterprise Coworker can orchestrate the work of pulling relevant audiences, creating on-brand creative and building cross-channel customer journeys -- all based on defined goals around engagement or conversion. Teams are in full control, approving plans, adjusting strategies and launching campaigns into market with greater speed. * Customer engagement: On any given day, businesses have millions of customer interactions that are happening across channels from the website to social media. Teams often miss opportunities to convert individuals (such as surfacing highly personalized offers) or to retain customers that are at risk of falling out. CX Enterprise Coworker can address this by constantly monitoring performance signals, evaluating activities against defined objectives, and adjusting workflows to deliver impactful results -- all in a timely fashion. This moves AI agents beyond simply completing tasks, helping teams reach their goals with greater precision. * Marketing operations: CX Enterprise Coworker can also streamline internal processes that often slow down campaign execution. This includes brand governance, for instance, where all marketing content can be automatically reviewed to ensure adherence to brand guidelines. CX Enterprise Coworker also inherits data policies, consent rules and permissions, providing guardrails that are automatically built into existing workflows. As teams begin work on campaigns or customer engagement programs, the agent can also manage cross-team collaboration by simplifying review cycles and coordinating cross-functional workflows. Adobe CX Enterprise Coworker is the latest offering within Adobe CX Enterprise, a new end-to-end agentic AI system that will simplify how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty. Adobe Experience Platform (leveraged by global businesses to bring all customer data sources together) now powers over 1 trillion experiences annually and serves as the contextual layer in CX Enterprise, enabling agents with the right intelligence to support better business outcomes. Pricing CX Enterprise Coworker will be offered as a standalone solution or add-on for new and existing Adobe customers. Businesses can get access right away at an introductory price and usage can be scaled accordingly based on the value that organizations are seeing. Teams can get started with ease and begin to reshape customer experiences immediately with agentic workflows. The offering introduces a new opportunity within Adobe's installed base, enabling businesses to layer AI-powered workflow orchestration and automation on top of their existing CX Enterprise investments, while creating opportunities for broader adoption and increased spend over time. For smaller marketing teams, the offering is also designed to be self-service, simplifying the process around launching campaigns from identifying the right target audiences to creating personalized journeys and content. Built on Adobe's enterprise grade architecture, it leverages business context (such as marketing briefs and prior campaign performance) to generate campaigns quickly and confidently. Through natural language prompts, marketers can describe their goal, and CX Enterprise Coworker will build a campaign plan, create on-brand content and design a customer journey flow for a designated audience -- all in a single workflow. Embedded analytics and data queries will then allow marketers to easily evaluate the impact of their campaigns.