Adyen Agentic launches as universal translator for enterprise merchants in AI commerce era

Adyen Debuts Agentic Solutions For Enterprise Merchants | PYMNTS.com

Adyen Agentic, announced by the payments FinTech Tuesday (June 16), includes a trio of layers designed to address the various stages of the customer journey in agentic commerce. "As AI platforms bring new agentic commerce surfaces to market, enterprise merchants face a growing integration challenge," the company said in a news release. "Each platform operates on different protocols, requires different product data formats, and has different cart creation and checkout requirements. Without a universal translator, every new platform is a new integration project." Adyen Agentic, the company added, is designed to be that translator. Following a one-time merchant integration, Adyen can translate across every agent platform, protocol and payment method, letting merchants participate in new commerce channels without rebuilding every time the landscape shifts. Early participants in the Adyen Agentic ecosystem include American Express, Mastercard, Salesforce, and Visa, along with enterprise retailers ESW, Scheels, Sézane, and SharkNinja. The offering is for now limited to enterprise merchants operating in the U.S., with plans for global expansion. "Every new agentic surface asks merchants to rebuild from scratch," said Karan Katyal, Adyen's global head of agentic commerce. "We believe the future of agentic commerce should be open, so we intentionally designed Adyen Agentic to help retailers integrate once and participate across evolving platforms, protocols, and experiences -- without having to bet on which ecosystems ultimately win." The announcement comes days after Adyen said it had agreed to acquire Orb for $335 million, a move aimed at improving its offering to companies with usage-based pricing models. As covered here, Orb's enterprise billing platform provides an infrastructure engine that monitors real-time usage data and translates complex pricing contracts for global enterprises. "Combining Orb's billing product with Adyen's payments platform closes the loop between what merchants charge and how those charges perform, enabling merchants to automate smarter revenue decisions in real time," said Adyen Co-CEO Ingo Uytdehaage. In other agentic commerce news, PYMNTS spoke recently with Tim Joslyn, chief technology officer at Paymentology, about the future of this space. He said that in the next three years, AI agents could be autonomously managing procurement, optimizing treasury functions, negotiating services and handling recurring operational spending with only slight levels of human oversight. "Agentic commerce has stopped being a fantasy," Joslyn said. "It's not a 'Will this happen?' It's now a 'How do we do it, and how do we scale it safely?'"

Adyen Announces Adyen Agentic as Universal Translator for Commerce

Adyen announced Adyen Agentic, a suite of modular APIs that enables enterprises to sell through conversational AI platforms without rebuilding their commerce systems for each new channel. Adyen Agentic introduces three layers ? Agentic Feed, Agentic Cart, and Agentic Payments ? that solve various stages of the customer journey in agentic commerce from product discovery to payment. Adyen Agentic is designed to be that universal translator. Merchants integrate once. Adyen translates that single integration across every agent platform, protocol, and payment method - so merchants can participate in new commerce channels without rebuilding each time the landscape shifts. The Adyen Agentic product includes: Agentic Feed: A structured product and inventory layer that distributes real time catalog, pricing, and availability data across conversational commerce environments. Agentic Cart: An orchestration layer that connects merchants' existing checkout, tax, fulfillment, and order management systems to conversational commerce platforms. Agentic Payments: A payments and fraud layer for agent led transactions, enabling authentication, token portability, merchant of record preservation, and risk management across evolving protocols. Early participants in the Adyen Agentic ecosystem include strategic partners American Express, Mastercard, Salesforce, and Visa; and enterprise retailers ESW, Scheels, Sézane, and SharkNinja. At announcement, Adyen Agentic is in limited availability for enterprise merchants operating in the U.S., with plans for global expansion to follow. Adyen Agentic is built as an open ecosystem layer rather than a closed commerce environment. The product variants are modular and merchants will be able to work with their existing e-commerce platform. Merchants retain control over customer relationships, transaction routing, payment flexibility, and business logic regardless of which platforms or protocols ultimately scale. The infrastructure is built on Adyen's existing enterprise-grade foundation: the same tokenization, authentication, and fraud capabilities that process trillions of dollars in payments annually. Adyen Agentic is fully compatible with Meta's AI checkout, with more platforms to come. This builds alongside Adyen's foundational work as an early endorser of the Universal Commerce Protocol (UCP) ? which was co-developed by Google and other industry leaders ? as well, as the Agent Payments Protocol (AP2) and OpenAI's Agentic Commerce Protocol (ACP).