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'A very interesting experiment': Brad Pitt backs certain use of AI
Brad Pitt has shared that when it comes to making expensive visual effects more affordable, AI could help more modestly budgeted productions get off the ground. Brad Pitt has entered into the heated debate regarding the use of artificial intelligence in the arts, arguing that AI could be a valuable "tool" for the movie industry - specifically for mid-budget films. The Oscar-winning actor shared his thoughts in a new interview with Esquire, in which he acknowledges that there is "a lot of pushback against AI," but that AI "is going to be the very thing that, if used as a tool, is going to help these mid-budget films, $40 to $90 million-budgeted films, get made." Pitt was referring to the expensive process of creating visual effects for movies and did state that he was more hesitant when it comes to the controversial technology replacing actors. "Well, it depends on who's creating it, you know? Who's behind it, who's telling the story," he said. "Who's saying, 'I want to see this emotion from him,' and then being able to mine through whatever AI provides and going, 'More in this direction,' and tailoring it in that way. So they could, but the final product might not be my choices and what I found and discovered in the thing." Pitt also noted that actors are being told to scan themselves for post-production usage and commented that he's always ensured that he owned - and subsequently destroyed - his own scans. "I've been scanned for the last 20 years, and I've always put in my contract: 'I own them and I destroy them.' I should have kept them!" he said. "All this time I've always had them destroyed, because I'm paranoid Ozark boy." Pitt went on to call the growing use of AI in filmmaking "a very interesting experiment." His comments come at a time when Hollywood is wrestling with the existential crisis that AI can represent for creatives. It's a divisive topic, with the recent likes of Martin Scorsese and George Lucas receiving backlash for their endorsement of AI. Elsewhere, Guillermo del Toro has remained steadfast in his disapproval of the use of AI in film. Pitt also spoke about the use of generative AI in music. "I heard an AI song the other day that was pretty damn good," he said. "But it had a repetitive nature to it. It's not going to be the same as hearing her voice - a woman's voice, a person's voice." Elsewhere in the Esquire interview, Pitt opened up about his mental health following his divorce from Angelina Jolie and his family troubles - specifically his children changing their surnames from Pitt to Jolie. He said that while he is usually an incredibly positive person, there have been difficult moments. "I've never been suicidal except for one little period. And in that one little period, I just thought - I just couldn't - just didn't see a way out," shared Pitt. "The pain was so oppressive that - I wasn't going to act on this, but I could feel - I could feel the cold steel of the bullet in my head, and it felt like relief." "And I thought, 'Oh, okay, now I understand.' I understand suicide, in the sense that it's just relief. It's just looking for relief from the pain. But I also think we have incredible survival instincts. And for me, that immediately kicked in, but it was just..." When asked what sparked his suicidal feelings, Pitt replied: "Family stuff." "We could leave it at that," he added. Jolie and Pitt share six children together, with Shiloh, 20, being the first of the siblings to be granted a name change in 2024 - now going by the name Shiloh Jolie. People previously reported that the couple's daughter Zahara, 21, made the same filing following her brother Maddox, 24, also filing to remove "Pitt" from his surname. The family divide is believed to have come following a 2016 airplane altercation in which Pitt allegedly got into a heated argument with his family. Jolie filed for divorce just days after the flight. An FBI investigation into child abuse allegations after the incident cleared Pitt of all charges.
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Brad Pitt says AI will allow mid-budget films to get made | BreakingNews
By Casey Cooper-Fiske, Press Association Senior Entertainment Reporter American actor Brad Pitt has said artificial intelligence (AI) will allow mid-budget films to be made. The 62-year-old Fight Club star described the technology as a "very interesting experiment" and said he had heard an AI song which he thought was "pretty damn good", but not the same as a human voice. He told Esquire magazine: "There's a lot of pushback against AI, but AI is going to be the very thing that, if used as a tool, is going to help these mid-budget films, forty to ninety million dollar budgeted films, get made." Pitt was later told that AI had made a video of him fighting Mission Impossible star Tom Cruise which had been shared on social media, and was asked whether the technology could eventually replace actors. He replied: "It depends on who's creating it, you know? Who's behind it, who's telling the story, who's saying: 'I want to see this emotion from him', and then being able to mine through whatever AI provides and going 'more in this direction', and tailoring it in that way. "So they could, but the final product might not be my choices and what I found and discovered in the thing. "Look, it's going to be a very interesting experiment." He also spoke about being scanned in films "for the last 20 years" and said he always puts it in his contract for films that he owns them. Pitt added: "I destroy them, I should have kept them. All this time I've always had them destroyed, because I'm a paranoid Ozark boy." Elsewhere in the interview, Pitt revealed bad acting "drives me crazy" and added: "It's why I can't watch porn." Along with 1999's Fight Club, Pitt is known for films such as Thelma And Louise (1991), Seven (1995), Snatch (2000), The Curious Case Of Benjamin Button (2008), Inglourious Basterds (2009), and Once Upon A Time In Hollywood (2019). He has won two Oscars and two Bafta Awards. The full interview can be read on Esquire UK.
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Brad Pitt has waded into Hollywood's AI debate, telling Esquire that artificial intelligence could be a valuable tool for mid-budget films ranging from $40 to $90 million. While acknowledging pushback against AI replacing actors, the Oscar winner sees the technology as essential for making expensive visual effects more affordable and getting productions off the ground.
Brad Pitt has entered Hollywood's contentious debate over the use of artificial intelligence, positioning himself as a cautious advocate for AI in film production. In a recent interview with Esquire, the Oscar-winning actor argued that artificial intelligence could serve as a critical tool for mid-budget films, specifically those with budgets ranging from $40 to $90 million
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. The 62-year-old actor acknowledged widespread resistance to the technology but emphasized its potential to make expensive visual effects more accessible. "There's a lot of pushback against AI, but AI is going to be the very thing that, if used as a tool, is going to help these mid-budget films get made," Pitt stated2
. His comments arrive as Hollywood grapples with fundamental questions about AI's role in entertainment and its impact on human creativity.While supporting AI in film for production efficiency, Pitt expressed reservations about artificial intelligence replacing actors entirely. When informed about an AI-generated video showing him fighting Tom Cruise that circulated on social media, the actor reflected on whether the technology could eventually substitute human performers. "It depends on who's creating it, you know? Who's behind it, who's telling the story," Pitt explained
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. He emphasized the importance of storytelling and directorial vision, noting that someone must still guide the AI by saying "I want to see this emotion from him" and tailoring the output accordingly. However, Pitt acknowledged that "the final product might not be my choices and what I found and discovered in the thing," suggesting concern about losing the nuanced decisions actors make during performance1
. Despite these reservations, he called the growing use of artificial intelligence in filmmaking "a very interesting experiment"1
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.Pitt revealed he has been protecting himself from potential AI exploitation for decades through careful contract negotiations. The actor disclosed that he has been scanned for post-production usage "for the last 20 years" and has consistently included specific language in his contracts regarding ownership of these digital scans
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. "I've always put in my contract: 'I own them and I destroy them.' I should have kept them!" Pitt admitted, adding with characteristic humor, "All this time I've always had them destroyed, because I'm paranoid Ozark boy"1
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. His proactive approach to AI scans in contracts demonstrates awareness of how these digital assets could be exploited without proper safeguards, a concern that has become increasingly relevant as generative AI capabilities expand.Related Stories
Beyond AI in film, Pitt also commented on generative AI's expansion into music production. "I heard an AI song the other day that was pretty damn good," he told Esquire, though he noted limitations in the technology
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. The actor observed that the AI-generated music "had a repetitive nature to it" and emphasized it wouldn't match the authenticity of human creativity: "It's not going to be the same as hearing her voice - a woman's voice, a person's voice"1
. His assessment reflects a broader industry tension between embracing AI's efficiency and preserving the irreplaceable qualities of human artistry. Pitt's position places him alongside other Hollywood figures like Martin Scorsese and George Lucas who have endorsed certain AI applications, while directors like Guillermo del Toro remain firmly opposed to the use of artificial intelligence in creative work1
. As the entertainment industry continues wrestling with these questions, watch for how major studios incorporate AI tools while attempting to preserve the human elements that define compelling storytelling and authentic performances.Summarized by
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