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Google's frighteningly good Veo 3 AI videos to be integrated with YouTube Shorts
Even in the age of TikTok, YouTube viewership continues to climb. While Google's iconic video streaming platform has traditionally pushed creators to produce longer videos that can accommodate more ads, the site's Shorts format is growing fast. That growth may explode in the coming months, as YouTube CEO Neal Mohan has announced that the Google Veo 3 AI video generator will be integrated with YouTube Shorts later this summer. According to Mohan, YouTube Shorts has seen a rise in popularity even compared to YouTube as a whole. The streaming platform is now the most watched source of video in the world, but Shorts specifically have seen a massive 186 percent increase in viewership over the past year. Mohan says Shorts now average 200 billion daily views. YouTube has already equipped creators with a few AI tools, including Dream Screen, which can produce AI video backgrounds with a text prompt. Veo 3 support will be a significant upgrade, though. At the Cannes festival, Mohan revealed that the streaming site will begin offering integration with Google's leading video model later this summer. "I believe these tools will open new creative lanes for everyone to explore," said Mohan. This move will require a few tweaks to Veo 3 outputs, but it seems like a perfect match. As the name implies, YouTube Shorts is intended for short video content. The format initially launched with a 30-second ceiling, but that has since been increased to 60 seconds. Because of the astronomical cost of generative AI, each generated Veo clip is quite short, a mere eight seconds in the current version of the tool. Slap a few of those together, and you've got a YouTube Short.
[2]
YouTube is plugging Veo 3 AI videos directly into Shorts
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. YouTube is bringing its Veo 3 AI video generation model, which my colleague Allison Johnson recently called "a slop monger's dream," to YouTube Shorts later this summer, according to a Cannes Lions keynote from YouTube CEO Neal Mohan. Shorts creators can already take advantage of the previous-generation Veo 2 model to generate backgrounds with Dream Screen as well as standalone clips. Mohan didn't specify exactly what Veo 3 will enable in Shorts, but he did mention Veo 3's improved video quality and that it can incorporate audio, so presumably those upgrades will be coming to Shorts. It's also unclear if Shorts creators will have to pay to use Veo 3. Right now, generating Veo 3 videos requires a paid subscription to Google's AI Pro or AI Ultra plans. Google didn't immediately reply to a request for comment. Mohan also announced that Shorts are now averaging more than 200 billion views per day.
[3]
Google is adding the Veo 3 video generator to YouTube to slopify Shorts
Folks will be able to flood the zone with prompt-driven clips later this summer. Google will integrate the Veo 3 video generation tool into YouTube Shorts later this summer. This was revealed by YouTube CEO Neal Mohan at a keynote during the Cannes Lions film festival that was . This means that creators will be able to whip up endless clips via prompts, as Mohan said "the possibilities with AI are limitless." He went on to opine that "anyone with a story to share can turn their dream into a career" and "anyone with a voice can bring people together and change the world," thanks to "cutting-edge AI technology." Those are some high-falutin words for something that'll likely mostly be used to create clips of dogs playing piano or whatever. To that end, there's the AI slop of it all. I use YouTube Shorts primarily to watch quick tutorials or clips of comedians. I don't want AI-generated tutorials because I think they'll probably offer incorrect information. I don't want AI-generated comedians because they aren't funny. So this isn't for me. If the platform becomes too stuffed with AI I'll just move onto TikTok or, gasp, Instagram Reels. It's worth noting that YouTube already uses an older version of Veo for its Dream Screen background generation tool. However, Veo 3 is a . It can generate full clips, with both video and sound, from prompts. It'll be able to crank out YouTube Shorts that look mostly real but maybe sort of a bit off if you squint. There's an elephant in this AI-generated room. Veo 3 could easily be used to deepfake celebrities and pre-existing creators. The company is trying to get ahead of this by partnering with the talent agency CAA and creators to develop a tool that gives celebrities and other high-profile people on the platform. Here's another lingering question. Will current successful creators that actually make stuff want to share the wealth with people who spit a few words into a chat field? More than 25 percent of people enrolled in YouTube's Partner Program . This could scare some of them to rival services. We'll keep an eye on how this Veo 3 integration impacts traffic metrics of the various short-form video platforms.
[4]
Expect more AI-generated slop in your YouTube Shorts feed soon
Google's Veo 3 has taken the world by storm. The AI video generator, which can create life-like video, paired with audio generation and accurate lip-syncing capabilities via prompts, often produces content that is hard to discern from real-world footage. The tool is easy to access via Gemini, and only needs the AI tool's base $20/mo Google AI Pro plan (limited access). That's precisely why you've been seeing the video generator's creations pop up everywhere. Related You can now use Google's Veo 3 on that free AI plan that came with your Pixel A great chance to try it Posts Well, it looks like the tech giant wants to blur the lines further, as it just announced that Veo 3 will be "coming to YouTube Shorts" later this summer (via 9to5Google). For reference, Veo 2 is already integrated into YouTube Shorts' Dream Screen feature, allowing creators to generate AI-powered video backgrounds and standalone clips with simple prompts. The announcement was made in passing by YouTube CEO Neal Mohan at Cannes Lions 2025. Mohan prefixed the announcement by saying that Shorts have hit a new milestone. The video format is now averaging over 200 billion daily views on YouTube. Specifics remain unclear Related The internet can't seem to get enough of Google's new video generator All while the line blurs further Posts Mohan's announcement was vague. "Today, I'm proud to share that Veo 3 will be coming to YouTube Shorts later this summer," is what he said. This makes it unclear if the streaming giant is working on a dedicated space to consume content generated by Veo 3, or if the AI video generator will be integrated into its suite of video creation tools. The latter is more plausible, especially considering the current Veo 2 integration. The new integration will let creators on the platform generate more life-like content with improved video quality and audio. For what it's worth, creators can already generate videos via Veo 3 and upload them to YouTube, albeit in landscape format. The integration will allow users to directly create and publish generated content in vertical/portrait format. We'll likely learn more about the specifics as we approach the integration's release "later this summer."
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YouTube is creating a space for Veo 3's video generation prowess
YouTube has no plans to quell AI content. In fact, it's making it all the more possible to upload and view artificially produced videos with a dedicated Veo 3 integration in YouTube Shorts. Veo 3 is the latest version of Google's AI video model, and it has done nothing but prove that AI-generated videos are millimeters away from being indistinguishable from organically created content. Video examples are everywhere, and they're truly wild. As Google tends to do, a new integration is in the works between two of its products. The company announced that it plans to develop a special place for Veo 3 content through YouTube Shorts. It's unclear what this integration will look like, and if it will be limited to the Shorts or prevalent throughout large-format creation. In any case, it appears that Google wants to make it easier for users to create AI-generated content with Veo 3 for views, no matter how that content is incorporated into YouTube. This raises a lot of questions in different categories, like copyright and monetization. Will users still be able to monetize content created with Google's own video generation tool? How will content be monitored so it falls within regional guidelines? There is a chance that this change will simply be an update to the existing Veo model for background creation. I believe these tools will open new creative lanes for everyone to explore. But what's even more exciting than what you see on the screen, is how AI is helping creatives behind the scenes. Language, for example, is one of the biggest barriers to growing a global audience. Our Auto Dubbing feature already translates videos across 9 different languages with 11 more coming soon, and dramatically increases the potential audiences a creator or brand can reach. There's a lot to unpack within that small announcement, but it looks like it'll become clearer soon, as Google plans to finish the Veo 3 and YouTube Shorts integration "later this summer."
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YouTube Shorts is getting a huge free Veo 3 upgrade that might just make me leave TikTok and CapCuts behind
Veo 3, the game-changing video with audio generator, is shifting from pay-to-create to a free version inside YouTube Shorts. YouTube CEO Neal Mohan announced the pending change during a speech at the Cannes Lions marketing event in France. "I am incredibly excited by the potential of AI tools to empower human creativity," said Mohan, before revealing that Veo 3 would arrive in shorts "later this summer". Veo 3's inclusion follows Veo 2, which let creators add AI-generated backgrounds and video to their YouTube shorts. However, Veo 3 - from Google's DeepMind division - is an AI of a different color. Google, which also owns YouTube, introduced the generative platform in May during Google I/O as part of Gemini Ultra. It features the unprecedented ability to generate video and synced audio in one pass based on your prompt. It's not surprising that Veo 3 is coming to YouTube Shorts. A casual glance at rival TikTok reveals thousands of Veo 3 clips, featuring everything from fictitious (and sometimes bizarre) sitcoms and commercials to fake news reports. If there's been any limiting factor to Veo 3's reach, it's been that it's part of the premium Gemini Ultra platform, which can cost as much as $249.99 a month. Gemini Pro ($19.99 a month) also features access, but it's limited to one or two 8-second clips per day. Veo 3 in YouTube Shorts will be, YouTube confirmed to me, free to use. This is a game-changer. It means that suddenly YouTube Shorts will be the destination for generating wild, audio-filled videos, and could result in a bit of a drain from TikTok's AI-generated activity (and its companion video editing app, CapCut). While YouTube Shorts reportedly has more monthly active users, TikTok has the overwhelming majority of the Gen Z audience. At the very least, this update may reverse the flow of video from TikTok to Shorts and Reels, to AI video first shared on Shorts and then to TikTok and Reels. "I believe these tools will open new creative lanes for everyone to explore," said Mohan. As I wrote earlier this year, the introduction of Veo 3 is a true "talkies" moment for AI video. Even though we've had powerful tools like OpenAI's Sora for almost a year, there's been no way to easily realize a fully-scripted AI video with audio dialogue until Veo 3. I've used it to create fantastic videos featuring dinosaurs and to almost recreate the first YouTube video. It's not that Veo 3 will make a feature-length AI film without your input. Veo 3 prompts require script-level detail, including dialogue, scene descriptions, camera angles, shooting styles, and anything else you can think to tell Veo 3 about your production. And it should all be in the form of a prompt. Veo 3 isn't perfect. Videos created through the platform are usually presented in 8-second segments that can lack some continuity (I've noticed how the looks of the main character subtly change from scene to scene). This, though, will likely be fixed in future updates. As for how Veo 3 will be presented in YouTube Shorts, expect it to be similar to how Veo 2 currently appears. I have asked YouTube if there will be a limit on the number of Veo 3 videos you can generate in YouTube Shorts in a day, and will update this post with their response.
[7]
YouTube Shorts Will Soon Let You Create AI Video Clips With Veo 3 Model
Canva recently introduced Veo 3 in its 'Create a Video Clip' feature YouTube will soon integrate Google's latest artificial intelligence (AI)-powered video generation model, CEO Neal Mohan announced at the Cannes Lions International Festival of Creativity 2025 on Wednesday. It will support improved video generation capabilities powered by the Mountain View-based tech giant's recently released Veo 3 video generation AI model. It is said to enable users to create AI-generated backgrounds and video clips for Shorts, delivering improved video quality alongside more upgrades. In a blog post, CEO Neal Mohan said that YouTube is already providing creators with powerful AI tools like Dream Screen that supercharge creativity by letting them generate AI backgrounds and video clips for the Shorts platform. The video-streaming company will further enhance this by integrating Google Deepmind's recently introduced Veo 3 video generation model. It is expected to bring improvements to the quality of the generated video, alongside support for audio. YouTube says it will be introduced "this summer" although there is no definite timeline for its arrival. Introduced at Google I/O 2025 in May, Veo 3 supports native audio generation, incorporating ambient sounds, background noise, and dialogues. Further, the video generation model is also said to improve prompt adherence, real-world physics, and accurate lip syncing. The company official also highlighted how YouTube's AI offerings are helping break down barriers. Auto Dubbing, which translates video across nine languages, has been used to expand the reach of more than 20 million videos since the feature's arrival on the platform six months ago. Notably, Canva also recently added a new text-to-video tool, which is powered by Google's Veo 3 model. Dubbed Create a Video Clip, the feature lets users generate a video clip with cinematic-quality video rendering and native audio generation. Once a video is generated, it can be fine-tuned using multiple tools in Canva's Video Editor. Create a Video Clip is part of the Canva AI suite and thus, only available to paid subscribers. At present, the company has set an initial limit of five video generations per month but it is working on expanding its capabilities.
[8]
YouTube Shorts Will Soon Feature Veo 3 AI Video Tools With Audio And Higher Quality -- But Creators May Need A Paid Plan - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
YouTube, a subsidiary of Alphabet Inc.'s GOOG GOOGL Google, is preparing to integrate Veo 3 AI video generation model into Shorts. What Happened: During a keynote at the Cannes Lions Festival posted on Tuesday, YouTube CEO Neal Mohan announced that the company will roll out Veo 3, Google's latest generative AI video model, to YouTube Shorts later this summer. Mohan noted that Veo 3 offers higher video quality and audio integration, suggesting Shorts could soon support richer, AI-powered content creation. However, it remains unclear whether the Veo 3 features will be free for Shorts creators. Currently, Veo 3 access requires a paid subscription to Google's AI Pro or AI Ultra plans. YouTube has not confirmed whether that requirement will apply within Shorts. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. Why It's Important: The move comes as YouTube Shorts surpasses 200 billion daily views, underscoring the platform's rapid growth and its battle for short-form dominance against TikTok and Meta Platforms, Inc.'s META Instagram Reels. Google unveiled Veo 3 at its annual developer conference last month. The new version now features realistic audio, including sound effects, ambient noise, and spoken dialogue, setting it apart from competitors like OpenAI's Sora, Runway ML Gen-4, Meta's MovieGen, Pika Labs and Stability AI's Stable Video 4D 2.0, none of which currently offer audio support. Benzinga's Edge Stock Rankings indicate a consistent upward trajectory for Alphabet over the short, medium and long term. More detailed performance insights can be found here. Photo Courtesy: Shutterstock.com Check out more of Benzinga's Consumer Tech coverage by following this link. Read Next: Mark Zuckerberg's Meta Dangled '$100 Million Signing Bonuses' To OpenAI Team Members, Says Sam Altman: Happy 'None' Of Our Best People Took Them Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. GOOGAlphabet Inc$174.60-1.48%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum37.01Growth88.25Quality88.40Value51.42Price TrendShortMediumLongOverviewGOOGLAlphabet Inc$173.87-1.18%METAMeta Platforms Inc$695.34-0.27%Market News and Data brought to you by Benzinga APIs
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YouTube to Add Google's Veo 3 to Shorts in Move That Could Turbocharge AI on the Video Platform
NFL Media Chief Brian Rolapp Officially Tapped as PGA Tour CEO In a move that could change the video landscape, YouTube will integrate Google's most advanced AI video generation tool, Veo 3, into YouTube Shorts later this summer. YouTube CEO Neal Mohan announced the integration in a keynote at the Cannes Lions festival Wednesday, where he was joined by YouTube creators Amelia Dimoldenberg, Alex Cooper, and Brandon Baum. "The possibilities with AI are limitless," Mohan said. "A lot can change in a generation. Entertainment itself has changed more in the last two decades than any other time in history. Creators led this revolution. "My bet for the next 20 years? Creators will flip formats, blend genres, and push deeper into the mainstream -- as brand ambassadors, big business ventures and visionary storytellers," he continued. "Communities will continue to surprise us with the power of their collective fandom. And cutting-edge AI technology will push the limits of human creativity. My biggest bet is that YouTube will continue to be the stage where it all happens. Where anyone with a story to share can turn their dream into a career... and anyone with a voice can bring people together and change the world." YouTube already uses an older generation of Veo for its Dream Screen background generation tool, but Veo 3 is a substantial upgrade. It announced the product back in 2023, and has been iterating on it since. The company has also been proactive in trying to get ahead of potential issues or controversies, including partnering with CAA and some top creators to develop a tool that gives celebrities and other high-profile people control over their likeness on the platform. Already videos created by Veo 3 have gone viral on social platforms, including concepts that imagine if historical or fictional figures were vloggers, though Mohan framed it's integration into shorts a tool to "open new creative lanes" for creators. Shorts has become a strategic imperative for YouTube as platforms like TikTok and Instagram Reels also battle for shares of the short-form video audience. YouTube launches Shorts in 2021, and Mohan revealed Wednesday that it now averages more than 200 billion views per day, an astonishing number that underscores YouTube's scale in streaming video. Mohan also sued the keynote to highlight something that has become a recurring theme for the platform in recent years: That YouTube has become a dominant force in entertainment and popular culture, and telling the crowd in Cannes that creators "are the startups of Hollywood." "Like most startups, these creators are reimagining the industry that inspired them and creating new jobs for writers, editors, actors and producers. Some are even building state-of-the-art studios," he said. As THR previously reported, some creators have raised financing and turned to entertainment veterans to build bona fide production facilities.
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YouTube Shorts to get Veo 3 integration later this summer
YouTube Shorts will soon feature Google's latest video AI model, Veo 3, which improves video quality and adds audio integration. This model was first unveiled at Google I/O 2025. YouTube CEO Neal Mohan revealed the Veo 3 update during the 2025 Cannes Lions Festival of Creativity. He also shared that YouTube Shorts now average over 200 billion daily views and highlighted how AI tools like Auto Dubbing -- already used to translate over 20 million videos into nine languages -- are helping creators reach global audiences, with support for 11 more languages on the way. Canva recently adopted Veo 3, highlighting its growing use, while YouTube's upgraded Veo 3 -- an improvement over the earlier version used for Dream Screen backgrounds -- has been refined since 2023 and is already driving viral videos on social media. To protect likeness rights, YouTube partnered with CAA and top creators to give public figures control over their image. Since its 2021 launch, YouTube Shorts has become key to competing with TikTok and Instagram Reels, now averaging over 200 billion daily views. Neal Mohan called creators "the startups of Hollywood," emphasizing their role in transforming entertainment and creating new industry jobs.
[11]
YouTube to Launch AI Video Creation Tool for Shorts
YouTube will soon introduce an AI-powered tool in Shorts that allows users to generate videos using simple text prompts, removing the need for cameras or editing tools. The company's CEO, Neal Mohan, announced the update, which will use Google's latest video generation model, Veo 3, during his keynote at the Cannes Lions 2025 festival. "We're already seeing this on YouTube," Mohan said. "Veo is Google DeepMind's video generation model, which lets you create AI-generated backgrounds and video clips for Shorts." The upcoming version will go further, allowing the creation of entire videos, not just backgrounds. With YouTube Shorts already pulling in over 200 billion daily views, the new feature raises some immediate questions. Veo 3 will enable users to generate complete video clips -- including visuals and audio -- based on text prompts. This is a big upgrade from the current Dream Screen feature, which only lets users create AI backgrounds. YouTube says the new tool will roll out in the next few months, but it has not yet said whether it will stay limited to paid AI Pro or AI Ultra plans, which is how Veo 3 works today, or if all Shorts users will be able to access it. YouTube Shorts plays a major role on the platform, driving billions of daily views and providing a key revenue stream for many content creators. Now that AI-powered video generation will be available to anyone, it could disrupt this dynamic. As a result, YouTube's algorithm may start surfacing more AI-generated content, since users can produce it faster and at scale. Creators who rely on Shorts monetisation could soon find themselves competing with a wave of AI-made videos. Mohan described Veo 3 as opening "new creative lanes for everyone to explore." But content creators may be wondering: at what cost? There are also legal questions. The Indian Copyright Act does not mention AI, but AI-generated videos that imitate well-known characters, films, or songs without permission can still infringe the rights of the original creators. The use of AI does not exempt the person generating or uploading such content from liability. Recent cases have shown that courts are already treating such content as copyright infringement. In August 2024, the Delhi High Court ruled that deepfake videos of Taarak Mehta Ka Ooltah Chashmah characters violated both copyright and trademark protections, issuing an injunction against such content. If similar AI-generated Shorts appear on YouTube, the user would likely bear primary legal responsibility. Platforms like YouTube are protected under India's intermediary safe harbour laws (Section 79 of the IT Act), as long as they act quickly to remove infringing content after receiving actual knowledge, such as through a formal notice or court order. The legal liability of AI model providers such as Google is still a grey area in India, with no major case law yet to clarify this point. It is also important to note that Indian copyright law does not currently recognise AI as an author. Section 2(d) of the Copyright Act defines an 'author' as a natural person. Earlier in 2020, the Copyright Office rejected an attempt to register an artwork created solely by the AI tool 'RAGHAV,' and later put the registration on hold even after a human co-author was added. As a result, purely AI-generated works may lack clear copyright ownership in India. However, if an AI-generated Short incorporates protected elements from existing films, music, or characters, it can still infringe the original creator's rights under Sections 13 and 14 of the Copyright Act, which define protected works and exclusive rights. YouTube previously announced that content creators must disclose when a video includes realistic AI-generated content. These videos will display a public label so viewers are aware. The platform has also updated its privacy and impersonation policies to allow individuals to request takedowns of content that misuses their likeness or voice. YouTube's Content ID system will remain the primary method of copyright detection. However, while effective at flagging direct use of copyrighted material, Content ID may struggle to detect AI-generated videos that imitate styles or characters without using exact copies. As for Veo 3 itself, Mohan said the model "vastly improves video quality and incorporates audio," but it also includes filters designed to block prompts that would generate exact replicas of copyrighted content or famous figures. How consistently those filters will work is an open question. Recent cases show how fast this legal space is evolving: The debate over AI-generated content and copyright is playing out globally. The EU's AI Act will soon require AI model providers to disclose whether they used copyrighted material in training and to prevent illegal outputs. Article 17 of the EU Copyright Directive also strengthens platform obligations to prevent infringement. In the US, the Copyright Office has issued guidance that AI-generated works are not protectable by copyright if there isn't sufficient human authorship. India is also watching closely, as seen in a Parliamentary Committee report flagging gaps in the current Copyright Act when it comes to AI. In April 2025, the government also formed a new DPIIT-led committee to study whether India's Copyright Act can adequately address AI-generated content and emerging legal questions related to it. By making AI video generation widely available inside YouTube Shorts, Google is about to reshape the landscape of short-form content. Anyone will be able to produce videos quickly and easily, without needing the skills or tools of a human creator. For YouTube's creator community, this raises real questions. As Mohan put it, "the possibilities with AI are limitless." But it remains to be seen whether that will be good news for content creators or for rights holders trying to protect their work. MediaNama has sent queries to Google on these issues and will update the story if we receive a response.
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YouTube announces integration of Google's advanced Veo 3 AI video generator into Shorts format, potentially revolutionizing content creation and raising questions about the future of user-generated content.
YouTube CEO Neal Mohan has announced that Google's advanced Veo 3 AI video generator will be integrated into YouTube Shorts later this summer, potentially revolutionizing content creation on the platform 12. This move comes as YouTube Shorts experiences explosive growth, now averaging over 200 billion daily views, a 186 percent increase in viewership over the past year 1.
Source: Benzinga
Veo 3 is Google's latest AI video generation model, capable of creating lifelike video content complete with audio and accurate lip-syncing from text prompts 4. The integration of this powerful tool into YouTube Shorts is expected to significantly enhance the platform's AI-driven content creation capabilities 3.
Currently, YouTube creators can use the previous-generation Veo 2 model for generating video backgrounds through the Dream Screen feature 2. The upgrade to Veo 3 is anticipated to bring improved video quality and audio incorporation to Shorts 24.
The integration of Veo 3 into YouTube Shorts could dramatically lower the barrier to entry for content creation. As Mohan stated, "I believe these tools will open new creative lanes for everyone to explore" 1. This development may enable anyone with an idea to quickly generate video content, potentially leading to a flood of AI-generated videos on the platform 3.
While the integration promises exciting possibilities, it also raises several concerns:
Content Authenticity: The ability to create highly realistic AI-generated videos may blur the lines between authentic and artificial content 4.
Deepfake Potential: There are concerns about the potential misuse of Veo 3 for creating deepfakes of celebrities and other creators 3.
Content Quality: Some worry that the ease of creating AI-generated content might lead to a decrease in overall content quality 3.
Monetization and Copyright: Questions arise about how AI-generated content will be monetized and how copyright issues will be handled 5.
Source: The Hollywood Reporter
To address some of these concerns, YouTube is partnering with talent agency CAA and creators to develop tools that give celebrities and high-profile users more control over their likeness 3. The platform is also working on features like Auto Dubbing, which can translate videos across multiple languages, potentially increasing global reach for creators 5.
As the integration of Veo 3 into YouTube Shorts approaches, the impact on the short-form video landscape remains to be seen. Will this move cement YouTube's position as a leader in the space, or will it drive creators and viewers to rival platforms? The coming months will likely provide insights into how AI-generated content will shape the future of social media and content creation 35.
Source: TechRadar
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