Google AI Ultra plan drops to $100 as Gemini introduces compute-based usage limits and Spark
10 Sources
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Google Drops Price of Its Highest-Tier AI Plan as Gemini Gets More Powerful
With more than a decade of experience, Nelson covers Apple and Google and writes about iPhone and Android features, privacy and security settings, and more. Google is lowering the price of its most expensive AI subscription as it expands Gemini into more parts of the web and Android. At Google
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Google overhauls its AI plans - which one should you now choose?
Certain AI Pro subscribers also get YouTube Premium Lite for free. Looking to subscribe to one of Google's Gemini AI plans? That decision just got trickier thanks to the latest changes. Yes, Google has rejiggered its various AI plans with lower prices and more features. Also: Google I/O 2026
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The Google AI Ultra plan now starts at $100 a month - Engadget
Google made a bunch of AI announcements at its I/O 2026 showcase today, and the company is making it cheaper to take advantage of those tools. The cost for the top tier of its AI subscription plan has been halved. Before, the Google AI Ultra plan cost a whopping $250 a month. Now you can get it for
[4]
Google quietly nerfed its AI Pro plan, and here's what you get now
While Google says it's more effective, some users call it a scam. Google made several AI-centric announcements at the I/O 2026 conference yesterday. Among them was the revised pricing for its AI Ultra plan, which has now been slashed by $50. While Google proudly announced the price cut for the
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Gemini app now has compute-based usage limits as AI Ultra now starts at $100
Alongside all the feature announcements, Google announced that Gemini is switching away from daily prompt limits, while AI Ultra is now cheaper. The Gemini app is "moving from daily prompt limits to a 'compute-used' model" that factors the: Limits will now "refresh every five hours until you
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Google drops its most expensive AI Ultra pricing and adds new, lower tier
Google's keeping its higher-end Ultra tier, but lowering pricing to $200/month, down from $250. You've got no shortage of free options for experimenting with AI, but getting access to the best, latest features or overcoming usage limits often requires the use of a premium, paid plan. Google's
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Google I/O 2026: AI subscription tiers are now cheaper
Google restructured its AI subscription lineup at I/O 2026 today, introducing a new mid-tier Ultra plan and cutting the price of its most expensive plan, while stating it wants to rethink how usage limits work across the board. The headline number is $99.99 per month for a new AI Ultra entry
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Google's AI subscriptions get a new $100 tier, a price cut, and new features across all plans
Google's I/O 2026 subscription update brings new pricing tiers, new models, and productivity tools to all paid plans. Google I/O 2026 This story is part of our complete Google I/O coverage Updated less than 1 minute ago Google has announced an overhaul for its AI subscriptions at I/O 2026, adding
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Google cuts AI Ultra price from $250 to $100 a month
Google announced significant changes to its AI subscription plans at the I/O 2026 showcase, reducing the price of its top-tier offering. The Google AI Ultra plan now starts at $100 a month, down from $250, making advanced AI tools more accessible. All three subscription tiers include basic
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Google has a new plan for Gemini
Google has announced a new AI plan. They are introducing a new $100 AI plan called Ultra, as reported by Android Police. The new AI Ultra plan costs $100 per month, and it provides up to 5x higher usage limits than the Pro plan. It will also get you access to Gemini Spark when it launches later
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Google unveiled major changes to its AI subscription tiers at I/O 2026, cutting the AI Ultra plan price from $250 to $100 monthly while introducing a new $200 tier. The company is shifting from daily prompt limits to compute-based usage limits that factor in complexity, and rolling out Gemini Spark, an AI assistant designed to handle tasks across apps and the web autonomously.
Google AI Reshapes Subscription Pricing with New Ultra Tiers
Google announced a significant overhaul of its AI subscription structure at I/O 2026, making its most advanced Gemini tools more accessible to developers and creative professionals. The company introduced a new AI Ultra plan starting at $100 per month, while reducing the price of its highest-tier subscription from $250 to $200
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. This pricing strategy positions Google AI more competitively in the enterprise AI market, targeting developers, technical leads, knowledge workers, and advanced creators who need powerful AI capabilities without maximum limits5
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Source: CNET
The $100 AI Ultra plan delivers 5X the usage limits of the AI Pro plan, access to the upcoming Gemini Spark AI assistant, and YouTube Premium Lite subscription
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. However, the storage allocation has decreased from 30TB to 20TB compared to the previous Ultra offering. The $200 tier maintains all previous capabilities, including 20X higher usage limits in the Gemini app and Google Antigravity than the Pro plan, plus exclusive access to Project Genie, which enables users to create interactive virtual worlds using text descriptions and images2
.Compute-Based Usage Limits Replace Daily Prompts
Google is fundamentally changing how it measures AI usage across all subscription tiers. The company is moving away from daily prompt limits to a compute-based usage limits model that evaluates the complexity of each request
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. This approach factors in the complexity of prompts, the features used, and the length of conversations. Josh Woodward, vice president of Google Labs, Gemini app and AI Studio teams, explained that this method provides a fairer allocation since a simple text prompt consumes far less compute than complex video or coding requests1
.Under the new system, usage limits refresh every five hours until users reach their weekly cap
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. When subscribers hit their limits on the largest models, Google automatically shifts them to smaller, faster models to maintain uninterrupted service. The Gemini app will soon allow users to purchase pay-as-you-go top-up AI credits, a feature already available for Google Antigravity and Flow5
. While Google positions this as more effective resource allocation, some users have expressed concerns about the revised limitations, particularly for existing AI Pro plan subscribers4
.Gemini Spark Brings Autonomous Task Execution
Google unveiled Gemini Spark, a new AI assistant designed to autonomously complete tasks across applications and the web. Available exclusively to AI Ultra subscribers in the US, Spark will connect to Chrome and display live updates through Android Halo, a new Android interface that shows task progress in real-time
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. The tool navigates across Google's ecosystem to handle complex assignments more efficiently than manual execution, following user commands to perform specific operations independently2
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Source: Android Authority
Spark is rolling out to trusted testers this week, with a beta launch planned for all Google Ultra AI subscribers next week
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. This agentic approach represents Google's push toward more autonomous AI systems that can reduce the manual workload for professionals managing multiple tasks across different platforms.Related Stories
Gemini Omni and Enhanced Features Across All Tiers
Google introduced Gemini Omni, a new multimodal AI model family capable of processing text, audio, images, and video simultaneously
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. The first release, Gemini Omni Flash, became available Tuesday to Google AI Plus, Pro, and Ultra subscribers through the Gemini app, Google Flow, and YouTube Shorts. This multimodal approach enables video generation where users can create characters, scenes, visuals, sounds, and effects, then edit productions for refinement2
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Source: ZDNet
Gemini 3.5 Flash is now rolling out globally across all four Google AI plans, promising faster speeds and improved understanding for agentic and coding tasks
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. The $20-per-month AI Pro plan now includes YouTube Premium Lite for subscribers in certain countries, which removes ads from gaming, fashion, beauty, and news content while maintaining them for music videos2
. Project Genie, previously a Google Labs experiment, is expanding globally to all $200 AI Ultra users, featuring Street View integration that allows creators to anchor fictional environments in real-world locations2
.These pricing adjustments and feature expansions signal Google's strategy to capture different market segments while competing against other AI subscription services. For developers and professionals evaluating options, the $100 tier offers a compelling entry point to advanced capabilities, with the flexibility to upgrade if usage demands increase.
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