3 Sources
[1]
These New Smart Glasses From Ex-OnePlus Engineers Have a Hidden Cost
Lots of smart glasses have AI bots inside them now. The one in L'Atitude 52°N's glasses is called Goya, named after Francisco Goya, the famous Spanish artist who painted renowned masterpieces of romanticism. CEO and founder Gary Chen, who has worked on wearable devices for companies like Oppo,
[2]
Smart Glasses Are Eyeing the One Thing People Hate More Than Being Spied On
If you don't like the idea of someone recording you discreetly, you probably don't like smart glasses. Video and photo capture are easily some of the most divisive aspects of the form factor, if not the most divisive. However divisive the recording part is, though, there are unifying aspects of
[3]
These upcoming smart glasses are adopting one of the worst trends in tech
Kickstarter backers will get lifetime AI access, but post-launch buyers will face an as-yet-unknown recurring charge. Smart glasses are still very much a niche category of wearable that most people are currently happy to watch from a safe distance. Some people understandably think they're a bit
Share
Copy Link
L'Atitude 52°N announces its Berlin smart glasses will launch May 26 at $399, but there's a catch. The AI features that power its tour guide capabilities will only work for 12 months before requiring a paid subscription. CEO Gary Chen hasn't disclosed the subscription cost, leaving potential buyers uncertain about the long-term investment required to maintain full functionality.
L'Atitude 52°N has set May 26 as the official release date for its Berlin smart glasses, priced at $399, with photochromatic lenses available for an additional $50
1
. The Berlin-based company, founded by Gary Chen who previously worked on wearable devices for Oppo, OnePlus, and HTC, successfully crowdfunded the project on Kickstarter in September 2025, raising more than $400,0001
. However, the launch introduces a controversial pricing structure that sets these smart glasses apart from competitors in an already niche market.
Source: Wired
The most significant revelation about the Berlin smart glasses concerns their AI features, which will only function for 12 months after purchase in what L'Atitude 52°N calls an "AI feature trial"
1
. After the one-year trial expires, customers must pay for a paid subscription to continue accessing AI capabilities, or face limitations to base features like playing music and capturing media2
. When asked about the subscription cost, Chen admitted he doesn't know the pricing yet1
, leaving potential buyers with an unknown recurring expense looming in their future.Kickstarter backers receive a notable exception to this subscription model, as they will get lifetime AI access without recurring charges
3
. This creates a two-tier customer base where early supporters enjoy perpetual functionality while post-launch buyers face ongoing costs to maintain the same experience.The company positions its smart glasses primarily for travelers, with AI features designed to function as an AI tour guide
2
. The built-in AI assistant, called Goya after the famous Spanish artist Francisco Goya, can analyze artwork in museums and provide detailed information about paintings1
. Users can ask questions like "Hey, Goya, what is the story about Mona Lisa?" and the system will, with permission, capture a photo to analyze what's in front of them1
. Beyond museum tours, the AI capabilities extend to translation services, restaurant recommendations, and voice assistant functionality2
.
Source: Android Authority
Related Stories
The Berlin smart glasses feature a 12-megapixel camera, matching the Ray-Ban Meta AI glasses in sensor resolution
2
. However, recording capabilities differ significantly, with the Berlin model maxing out at 1080p video resolution while Ray-Ban Meta AI glasses can capture in 3K2
. The Berlin model lacks a display screen but includes open-ear audio technology2
.The launch hasn't proceeded smoothly for L'Atitude 52°N. Shipments were delayed from the originally announced February 2026 release date, and one model in development was scrapped entirely. The May 26 launch date may disappoint Kickstarter backers, as the most recent official campaign update from March indicated shipping would begin April 15 for Berlin units and June 7 for the second model, called Milan
1
. L'Atitude 52°N still hasn't confirmed an official launch date for the Milan, stating only that it will arrive "in the second quarter of 2026"1
.This subscription model approach represents what some observers consider one of the worst trends in consumer technology, where hardware purchases increasingly require ongoing payments to maintain full functionality
3
. For a product category that remains niche and faces skepticism about practical value, adding recurring costs creates another barrier to adoption. The question facing potential buyers centers on whether smart glasses justify monthly payments when the subscription price remains undisclosed and the long-term value proposition stays unclear.Summarized by
Navi
[3]
01 Jul 2026•Technology

12 Dec 2024•Technology

25 Jul 2026•Business and Economy

1
Science and Research

2
Technology

3
Policy and Regulation
